Helen SEO Training: A brief discussion on the secrets of getting the top 20 to 30 websites on Baidu to the homepage

It is not easy for a website to build its homepage, especially for a top 20 website. Generally speaking, the top 20 websites focus on user experience. In recent days, a friend from Zemin Weixin Group asked me how to optimize the first two or three pages of the website as the homepage. No matter how I optimize it, I can't send the contents of the chain. I have asked for help and suggestions many times. So today, I will analyze with you how to optimize the first two or three pages of your website so that it ranks on the homepage. We need to do a good job of data analysis to understand what keywords users search for on the website, which keywords are searched in large quantities, and which keywords are not searched. We are all involved in the keywords of the website, so we should learn to analyze the needs of industry users. If your website is 100, you will optimize the website's foundation, internal pages, navigation, homepage, sections, etc. to make the most basic and most suitable for spider crawling.

Helen SEO Training: A brief discussion on the secrets of getting the top 20 to 30 websites on Baidu to the homepage

If you are in the first 20 pages, pay attention to user experience, your keyword ranking is on the second page, how to enter the homepage, how to make it easy for users to find it, these are all what we need to learn and analyze. If we don’t analyze it, our rankings will definitely not go up. If keyword distribution is equally important, try to observe how you and your industry rank first in terms of keywords. Users vote that our web pages are more valuable, so the longer users stay on our web pages, the more likely they are to browse other web pages on our website, at which point our website ranking will rise.

Baidu evaluates the quality of a website and determines the ranking by taking into account user behavior. Because Baidu also has competitors, it is the website that is most likely to retain users. The easiest way to say it is to solve the problem in an expert way and then use a video to explain our profession. Videos should not exceed 13 minutes. User time is valuable. The video is more convincing, and then putting an anatomical diagram will be even more convincing. Details determine success or failure. The click principle wants to increase user clicks, but also knows which type of click is more effective. After the user clicks, he will visit other pages. By obtaining clicks through searching keywords, the traffic value obtained is higher than that of external links. How to obtain traffic through user searches, the top three will account for half of the traffic. It is worth noting that making external links is ineffective.

Voting principles: The best way to vote is to vote within the site. How to operate the voting within the site can make Baidu feel that our page is very important, so it has a good score. First, we need a golden entrance on the homepage that gets a lot of clicks. Voting rights at polling stations vary by location. The annotation page of our page is for user-referenced data. The other pages are secondary, but equally important.

Keyword ranking principles Valuable keywords can bring a lot of traffic. If the website bounce rate is high, it means that there is a problem with the content of our website and Baidu will not rank us first. We need to analyze what is wrong and what do users get when they come in through search engines? Let's increase conversion rate.

A web traffic page refers to a page whose traffic is more than three times that of other pages. It is a golden traffic page. By analyzing these high traffic pages of our website, we can extract those pages which can be displayed through the first screen or prime position of the home page. It always makes it easier for users to find it. And provide some guidance to other pages so that users can browse the content of the website pages to the maximum extent, thereby improving the ranking of the website pages.