IQIYI account traffic marketing skills!

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iQiyi currently ranks first in the industry in terms of PC video market share. In addition to making its own videos, iQiyi has also opened its own media account like other self-media platforms, which can be called the video version of the "WeChat official account." In the past, video platforms mainly relied on recommendations or searches on video websites to obtain traffic, and this platform-dependent traffic is passive and non-renewable. However, if you cultivate an iQiyi account, you can form your own brand IP and a relatively independent fan circle, just like a WeChat public account.

So how do you operate an iQiyi account well? Today, I will introduce to you the skills of operating an iQiyi account to attract traffic and marketing!

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(1) Build IP personality and do a good job of account positioning

It is the same for any platform. You must do a good job of account positioning before you start. If the positioning is not accurate, it will be difficult to get started, and naturally it will be difficult to operate well. If you want to be a film and television commentator, then specialize in film and television; if you want to do car reviews, then only post car review content, and then package your account well. If conditions permit, you should also provide supporting services, such as WeChat Moments packaging for attracting traffic, project monetization copywriting packaging, etc.

(2) Use popular materials to make videos

Riding on the popularity of hot topics will never go out of style, and it is also the easiest way to become popular, and once it becomes popular, it will naturally attract traffic and attention.

Because iQiyi is a video platform owned by Baidu, the materials searched on the Baidu Hot List are more likely to be recommended by the platform. Of course, it is also possible to find materials on Weibo hot searches or Zhihu topics.

Like the recently popular movie "Nezha: The Devil Child Comes into the World", we can search for keywords to view relevant information, and then we can download pictures and information related to Nezha and make it into a video ourselves, so the traffic will naturally not be low.

(3) Use tools wisely

Videos are more attractive to the public than pictures and texts, but making videos is also more complicated than making pictures and texts, especially if you want to make very beautiful videos. You need to use a video editor, like PR, which is more professional. If you want to do it, you can, but it is still very complicated for most people, and many of its functions are not user-friendly.

Here I recommend that you use a software - Zhiying, which can basically meet your daily video editing needs. The functions are very powerful, such as converting articles into short videos, automatically adding subtitles, online live editing, and web video transfer, which are all very practical. You can also use Filmora9.

Of course, there are many video editing software on mobile phones now, and the commonly used ones are Qvod and Videoleap.

3. Actively participate in official platform activities

In order to liven up the atmosphere and increase user enthusiasm, each platform will constantly hold various activities. As long as you participate in the activities, you will receive various traffic support, so you should actively participate in various official activities.

There are two modules in iQiyi that you can pay attention to:

(1) Creative activities

You can earn reward points from the platform by completing tasks every day, your account index points will also increase, and your account upgrade speed will also increase.

(2) Creative Hotspots

Creating hot spots can help us immediately grasp the hot spots of the platform, so that video topic selection is no longer difficult. It should be noted that the uploaded content must be first released and the video must be processed, so that it is easier to get more playback volume.

4. Don’t step into the trap

Before creating a self-media account, you must read the rules carefully. In fact, they are all similar, but even so, you must be cautious.

1. If the cover or content contains unhealthy content, it will be deducted points or rejected. The platform will continuously monitor accounts that have been deducted too many points. If you do not improve, points will continue to be deducted, which will affect traffic recommendations, etc., so the content must be positive.

2. The account must maintain a steady pace of creation and publish videos at least once a week. Long-term inactivity will lead to a decrease in the account activity index, thus affecting the level and weight.

3. Many self-media platforms, including iQiyi, will review faster after 10 pm. It is recommended that you do not post videos during the day. During the day, videos are generally reviewed manually, and the review is slow and easily rejected.

Author: Bu Jingyun (Public Account: Drainage Hero Bu Jingyun)

Source: Lu Songsong's blog