13 tips to teach you how to create a perfect WeChat public account layout!
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Cover The article cover is the first information that readers see before clicking on the article, in addition to the title. The more attractive the cover is, the more likely readers will want to open it. So how should the size of the cover page be set to comply with WeChat standards? WeChat's official recommendation is that the image size of the headline cover should be 900*500 pixels, and the pixel size of the secondary cover should be 200*200 pixels. If the image pixel is too low, the image will be blurry when previewed on WeChat. In addition, if you want to post two or more posts, it is recommended that you use a cropping tool to crop the cover image into a circle and then upload it, so that the layout will look better. The style of cover images for more than two articles should be consistent with the style of the first image. If you really can't find an image with the same style, you can crop a part of the headline image and use it as the cover. After talking about the issue of size, let’s take a look at the various design styles of cover pages. Category 1: Flat style Since flat style design became popular, flat style pictures have also been widely used on the covers of some public accounts. The public accounts that use this type of picture style as their cover have a similar feature, that is, their user groups tend to be young, and most of them are college students or new employees who have worked for 1-3 years. The tone of the content is mostly sunny and positive, with a focus on inspiring and giving you chicken soup, and occasionally telling you some life philosophy. There are a lot of pictures of this style on Huaban.com and Lanrentuku . If post-editing is required, it is recommended to download the EPS or AI format, import it into AI for editing, and then export the image. Category 2: Physical pictures Physical-style pictures are the most widely used type at present, because it is relatively easy to find pictures and they do not require any later processing and can be uploaded directly. The public accounts that use real-life style pictures as their headline covers have a more diverse content tone and target a more diverse group of people. Where can I find these copyright-free high-definition pictures? Pixabay https://pixabay.com/ Unsplash https://unsplash.com/ The third category: Graphics Covers with pictures and text are also more attractive to people. Because the large font on the cover forms a sharp contrast with the small font of the title below. It is easy for readers to focus on the few big words on the cover. Moreover, the few words on the cover are usually extracted keywords, which can attract users who are interested in these keywords to open the article. Page Margins Many friends are interested in the setting of page margins. If the page margins are set wider, leaving more blank space on both sides of the page, the reading experience will be greatly enhanced. I personally prefer to set the page margins to double, and the setting method is to use the indent function at both ends in the New Media Manager Plus. Select all your articles, then click the indent buttons at both ends and set them to 1x, then the blank space on both sides will increase accordingly. This article is typeset using 0.5 times indentation at both ends, Mimi Meng uses 2 times indentation at both ends, and the system default value is 0 times indentation at both ends. Word spacing If you look at the picture above carefully, you will find that in addition to page margin settings, it can also set character spacing! In actual typesetting, if the spacing between words is set a little looser, the reading experience will be greatly improved. The word spacing in this article is set at 1 . Line Spacing The distance between sentences is the line spacing. When typeset Word documents, we are accustomed to using 1.5 times the paragraph line spacing . The same is also applicable to the layout of WeChat public accounts . This article also uses 1.5 times . You can adjust it according to your preferences. In addition, it is recommended that you start a new paragraph every three lines of each paragraph . If a paragraph has more than three lines, it will appear a bit crowded. Starting a new paragraph after every three lines is a more comfortable layout. Font Regarding font size settings, it is recommended that you use 14-16 font size for the main text and 16-20 font size for the title. For some notes and less important information, size 10 – 13 can be used. For font color setting, we recommend that you use #545454 #3f3f3f, #7f7f7f for the black font color of the text. The title color can be #f79646, #000000, #3daad6, #2e6e9e . The recommended font color for notes is: #a5a5a5 color When layout a public account, use no more than three colors . Once there are too many colors, it will be difficult to fix the style. It is best to use 2-3 colors. When choosing colors, it is best to choose according to the brand’s tone . If the entire brand presents a positive force, you can choose orange or yellow. If the entire brand presents a business-like temperament, you can choose blue or red. Guide map The guide image is the first image located in front of the official account article. It is generally used to attract attention or as a separator between the official account information and the main content. It can be an attractive sentence, or your slogan, column picture or a good-looking picture. Both animated images and static images are acceptable, but compared to static images, animated images are more likely to attract readers' attention than static images in terms of presentation effect. For example, the public account above, every article it publishes will put a more stylish animated picture at the beginning, which is very stylish. Where can I find these animated images? In the typesetting plug-in New Media Manager Plus that I use, there is a picture search function on the right side of the public account editing interface. This image search function links to a large domestic GIF resource platform, supports Chinese search, and is very convenient to use. Of course, you can also download it through the following ways. GIPHY https://giphy.com/ Gifparanoia http://www.gifparanoia.org/index.php SOOGIF http://www.soogif.com/ illustration For illustrations in the main text, it is best to use a cropping tool to unify the size of the pictures to 900*600 pixels. Do not have one picture that is wide and another that is square. The choice of illustrations may or may not be related to the content of the text. But whether it is related or not, it is best to have a unified style . The so-called unification of style means that if one of the pictures is literary, then the next pictures should also be literary. Constantly changing styles will give people an unprofessional feeling. If you can find a set of images, which is a group of images made by the same person, that would be even better. The above are pictures with the same illustration style. We can obtain this type of pictures by following some illustration bloggers on Weibo. However, when using such pictures, please indicate the author's information . As for other non-copyrighted images, you can download them using the cover page image search website I mentioned at the beginning of the article. In addition, it is recommended that you insert a picture as "blank space" every 5-6 paragraphs of text . Seeing large blocks of text will give people a sense of pressure. Inserting a picture at the right place can give readers a break. Alignment When typesetting articles in public accounts, we usually use the method of justifying the text part. This can reduce the unevenness at both ends of the page, as if it had been chewed by a dog. In addition, it is recommended that you avoid two types of alignment when typeset your article. For example, if the text in front of you is left-aligned, then don't use center alignment for the text below. As for pictures and illustrations in the main text, their width should be consistent with the length of a line of text. If the picture is too small, such as a person's head portrait, it can be cropped into a circle, reduced in size, and centered. style Many typesetting tools provide a lot of styles to modify your typesetting. When it was first used, some people saw it and liked this one and that one, so they added them all. But a big problem with styles is that they are inconsistent . When we use it, we need to modify some parameters . For example, color, size, thickness, so as to be consistent with our theme style, then the layout effect will be more unified. In addition, since I am more of a minimalist, when you see my layout, I will not use elements with large areas of color, but instead use some lines. emphasize If the font size and color remain the same throughout the entire article, it will be difficult to tell where the key points are. By using some methods, we can help readers grasp the key points. The so-called "emphasis" can also be understood as "contrast". There are three ways to create contrast: increase the font size, change the color, and change the thickness . Increase the font size. It is recommended to use it in titles. For some important points in the text, we can change the font color and thickness to highlight them. When using emphasis, one thing to note is that you cannot emphasize too many parts. Usually a sentence or a few words will be enough. Too many will make the emphasis lose focus. bottom At the bottom of the public account article, the public account QR code and personal (public account) introduction are placed to guide readers to follow. There are two main types of layout methods. One is top-bottom layout , that is, the QR code is on the top and the introduction of the public account is below. The other is the left-right layout design, which can usually be made into a small card, which looks more refined. You can also design these pictures using PPT, export them as images, and finally upload them to the WeChat public account. The picture above is the one I designed using PPT. Typesetting tools There are many typesetting tools on the market, such as Xiumi, 135 Editor, Xinbang Editor, and New Media Manager Plus. I have used every editor, and after using them, I feel that New Media Manager Plus is the most considerate. This tool is actually a plug-in. You don’t need to open a separate website. After installing the plug-in, you can edit it in the native background of the official account. The picture you see above is the interface when I was editing this article. We can see that its functions are expanded based on the WeChat official account background. In the edit box, we can set the indents at both ends of the paragraph, text spacing, and insert emoticons . Do you want to search for images? On the right side of the editing interface, there is a picture search function, which can search for animated images and copyright-free images. The connections are to two large image websites. If you want to turn a link into a QR code, in the past we had to open the Caoliao QR code website for editing. Now, using the QR code function on the menu bar, you can directly call the Caoliao QR code editing interface. You don’t need to reopen a web page to complete the creation and beautification of the QR code. On the left side of the interface is the style center . By clicking this function button, we can find a large number of styles in it, and we can use and edit them by clicking. In addition, this plugin has several very powerful features. The preview link of a WeChat public account will become invalid once it exceeds 30 minutes. But by using this plug-in, you can generate permanent links without worrying about the links becoming invalid. There is also a GIF function. WeChat has restrictions on the playback of GIFs. The first five GIFs can be played automatically, while the subsequent GIFs need to be opened manually. But by using this plug-in, all the animated images in the article can be played automatically. If you don’t believe it, you can scroll up and down through all the animated images to see if they are played automatically. The last one, if you say you don’t know how to make a header image, then when you upload it on the cover page, there is an option to make a title image. Click it and the link will be to the Maker Post. Here, we can see a large number of templates. Select a suitable one and we can modify it based on it. Even if you don’t know how to use PS, you can still make a high-end cover. After this introduction, can you also feel that the service of this plug-in is very considerate? This plug-in is still free at the moment, and it is said that it will also be free in the future! Compared with other typesetting tools, Yake still prefers this one. Well, the above is my experience sharing on the typesetting of public accounts. I hope today’s article will be helpful to you! Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @Jacob was compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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