How do product managers write a good year-end summary? Year-end summary sample, how to write a year-end summary?
| 2014 has passed, and a wave of summary is approaching. As the saying goes, "Look up at the bright moon, and lower your head to write a summary. If friends and relatives in Luoyang ask you, just say that I am writing a summary." Writing a year-end summary is a problem that gives many people a headache, and the year-end summary is an obstacle that you cannot jump over on the road to bonuses. So, how can a product manager write a good year-end summary to make the boss happy and happily take out the year-end bonus envelope? 1. What does the year-end summary generally include? The year-end summary is to review all the work done in the year, summarize, analyze and study it, affirm the achievements, find out the problems, draw lessons, explore the development of the industry and the market, and use it to schedule and improve the overall work in the coming year. When we write a year-end summary, it can be divided into two parts. The regular contents that must be written are as follows: 1. Analysis and outlook of the current industry and market (1) Product improvement route, what product improvements have been made this year, what kind of benefits have been obtained, such as user activity (2) Market analysis and user analysis (3) Suggestions for future development 2. Personal work summary (1) Business or product summary, personal growth and gains, and future prospects (2) KPI completion status, lessons learned, etc. (3) Demonstration of personal core capabilities 2. How to make the year-end summary more outstanding? The summary is nothing more than affirming the achievements and finding out the shortcomings. What are the achievements, in which aspects, and how were they achieved; what are the shortcomings, how did they occur, and how to avoid them; future work tasks and requirements, draw on the experience and lessons of the previous year's work, clarify the direction of efforts, and propose improvement measures, etc. Are there any tips to make your year-end summary look more attractive and exciting? 1. An attractive title is very important. 2. Use both pictures and text, not just text. The logic and organization should be clear, and the language should be serious but humorous. 3. There must be data, and the data should be illustrated with vivid charts. 4. Don’t stick to a fixed format. Use all the big moves, such as animation, video and other creative forms . 5. Use more cases, data, diagrams, analogies and other methods to strengthen the leader’s impression of you. 3. As a product manager, how do you write a year-end summary? After the New Year, we should all start preparing to write the year-end summary. Usually, the summaries are long and lengthy, which makes our superiors and leaders dizzy. So how can we write a year-end summary that is well-organized, substantial, highlights the key points, and uses accurate language? Take a look at what your friends have shared: 1. If the summary is to be handed over directly to your boss, you need to write more data-oriented content; if the person is a leader above your boss, you can add some words such as a beautiful vision. 2. The company is small, and colleagues can participate and discuss summary reports together. You can write about problems you encountered at work and how you solved them. 3. Write by project, introduce each project separately, including the time required to complete, completion status (exceeded expectations, ok, unsatisfactory), and resource consumption (manpower and funds). 4. Write realistically if you have achievements. If your grades are bad, just write about what you have learned and your future plans. 5. Not only a summary, but also a long-term plan for the coming year . 6. Annual review, which KPIs have been completed, how they were completed, what is good about it, what needs to be improved, what landmines have been stepped on, how to avoid them; what plans will be made for the future. 7. For technical personnel in R&D, operations, etc., write about the product’s growth, KPIs, the days of working together, and the vision for the next year. 4. How to write a good year-end summary when performance is not good? In case this year’s performance is not good, how should we make the best use of our strengths and avoid our weaknesses in the year-end summary? 1. Let’s talk data. Is the poor performance compared with previous years or with competitors? What is the overall industry situation like? Does the product manager have any good ideas? Put forward your own opinions and seek advice humbly. 2. Summarize the reasons for poor performance, are they objective or subjective? What efforts have you made, and why have you not achieved the expected results? 3. Link your work with things that your leader cares about. Either increase revenue or reduce expenditure, and try to prove that you still have merit in some aspect. 4. For the same data, the key lies in how to interpret it. It is shameful to falsify information, but we are just trying to see the world from a different perspective. By simply changing the coordinate values, a small change will instantly be magnified N times. 5. If the performance is good, use more graphs; if the performance is bad, use more tables. 6. If you are making a PPT, use less accent colors like red and yellow; use more hopeful and calming colors like green and blue. 7. Summarize experience and have the courage to admit mistakes; why is it not good? What force majeure did you encounter? How to solve it if it happens again. What achievements have been made under pressure? 8. If you don’t have results, you have to focus on form. You can hint to your boss by using professional forms such as tables and standardized writing formats that although your performance is not good, you are at least a serious person. 9. If the performance is not good, you must fight for the interests of the team, find the bright spots, make plans, and continue to work hard next year. 10. User base meets standards, but commercialization level does not meet standards ① If users have made it to the target, summarize how they did it, let the data speak for itself, find the hotspot, and then develop a methodology. ② If commercialization has not been achieved, let the data speak for itself and find out where the problem lies. The operation may still be in the model, and then find a solution. 11. The user base does not meet the standard, but the commercialization level meets the standard; ① Find out the reasons why the user base does not meet the standard, use the data to find solutions to the problem (rethink whether the product does not solve the user pain points, and whether it needs to be repositioned) ② The commercialization level meets the standard, use the data to find out which user groups it is, and reposition the product; see if the ARPU is relatively good, what is done well, and whether it can be reused; 12. If it is for people in operations and other departments, even if the performance is not good, just pass over the bad aspects or do not mention them at all, write some good performance, the vision for next year and how to carry out work in next year (solution). A good year-end summary is an important way to improve your capabilities and an important means to unite the masses and win the support of leaders. The discussions and sharings of the above friends are relatively detailed, and they are aimed at different objects, so some choices need to be made. Year-end summary, whether it is between superiors, leaders, technicians, or colleagues. In addition to looking forward to seeing a review of the work, a summary of the completion of the work, and a comprehensive summary of the achievements, I also want to see the individual's plan for the product in the coming year or a vision for the company. |
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