How to make YouTube video promotion content more attractive?

Video marketing will be the main arena of the advertising industry in the future. Of course, the first choice for overseas video marketing is YouTube video advertising!

So the question is, if we want to make YouTube video ads and create video content, in the meantime, we can also take a brief look at how to make overseas video marketing more attractive?

If you want your advertising to be effective, then the video content is very important, so when we produce video content, we need to start from the following aspects:

1. Script

Before we shoot YouTube videos, we need to create a script first and shoot the advertising video according to the script. It can not only keep us from getting flustered during video shooting, but also help us sort out the order of work.

Regarding advertising creative scripts, you can choose to cooperate with a professional video shooting team, or you can find an Internet agency that can not only do a good job of YouTube video advertising, but also has video shooting capabilities!

PS: Let me tell you secretly that Shanghai TianQing can not only provide you with YouTube video advertising services, but also write creative advertising scripts for your YouTube video ads, and implement video shooting, editing, etc. If you want to try other overseas social media marketing, you can also contact us as soon as possible.

2. Goal

When we run YouTube video ads or create corporate channels and publish video content, we all have our own goals.

Our goals are usually as follows:

(1) Build brand awareness by publishing more videos related to the industry, products, and brands. This helps you become familiar to users and build corporate brand awareness. You can also use high-quality video content to convey brand beliefs and let users know more about you. When we publish videos, we can also add links to the company's official website in the video content to drive traffic to the company's official website.

(2) Expanding the scope of activities

If the video content is posted by an individual, the video range is smaller and the user traffic may be wider. If you are running YouTube ads, we can maximize the reach of your video ad content. In the advertising background, you can also set the target audience for advertising, which can make user traffic more accurate.

(3) Solve user problems/provide users with a good purchasing experience

When we make advertising videos, the video content must be relevant to users and be able to solve user problems. Advertisements that do not help users solve problems but only create more problems for users are rogue. Therefore, when we create YouTube video content, the most important thing is to solve user problems and provide users with better solutions.

3. Gain user attention

When we do YouTube video advertising, the most important thing is to gain user attention. There are many ways to gain user attention, such as cool special effects and creative video content.

If you want to grab the user's attention, you need to have a highlight within the first 3 seconds of the video!

4. Audio + subtitles

YouTube video ads must have subtitles, and video dubbing is very important. Good dubbing will also encourage us to continue watching all the advertising videos. When it comes to adding subtitles, you can look at which countries the advertiser is targeting and add corresponding subtitles based on the language habits of users in each country.

5. Follow the platform video publishing principles

When we make videos, we not only need to make video content, but also need to choose the video size and length based on the video production requirements of the platform!

6. Run YouTube video ads

YouTube video marketing, if you do it, do it to the best of your ability. What's the best way?

Of course, it is to build a brand channel and start running YouTube video ads!

Author: meng

Source: meng