Ten tricks to quickly increase the number of WeChat public account picture and text message readers

The opening rate and reading volume of WeChat public account pictures and text messages are often the most concerned issues for WeChat public platform operators. It is inevitable to be frustrated that the carefully crafted pictures and text groups have been sent out but the opening rate is very low. For those who only consider the income from traffic, it is even more distressing. During the long-term operation of WeChat public accounts, Dasheng (vdashengv) has summarized the top ten tricks that can effectively increase the opening rate and reading volume of WeChat public account picture and text messages. I will share them one by one with friends who have always supported and followed Dasheng.

Be concise and clear in your topic

Whenever you take great pains to write an article and come up with a title that you think is appropriate, you must first learn to think from the perspective of your fans to see if they would be interested in it. You can also ask friends or colleagues to get more feedback from them. Don't try to create hype through exclamation marks and overly enthusiastic headlines, and don't keep saying "internal information" or "top secret files", as this will only make fans feel that you are insincere.

No misleading titles

People often set misleading titles, but the content is irrelevant. Your cleverness may make your fans increase the number of readers for you, but after you send a group message next time, your fans will certainly not be fooled again, and may even directly cancel their follow-up to your account, which is not worth the loss. The summary should also be as concise as possible, using a concise and clear article summary to attract fans to open the article and read it.

Create a sense of urgency

Suggest that your product or service is limited and now is the time to take action. However, don’t add the date directly to the title, as this might make your message seem out of date to people who check their subscription account every few days. Of course, you can still mark the date of new product announcements in the title to encourage fans to regularly check WeChat for new product announcements.

The picture is just right

The standard given by WeChat is 720*400. When fans receive it, the upper and lower parts of the picture will be blocked, so important information should be concentrated in the middle of the picture as much as possible. Of course, you can also send micro-magazines directly to a large number of people, or do not provide pictures for the text and graphics materials, and only display the title and summary when sending to a large number of people. This can sometimes have a surprising effect.

Push articles at different time periods

Generally speaking, the time periods for group posting articles on WeChat public accounts can be divided into the following time periods: on the way to work (7-9 o'clock); in the morning (9-12 o'clock); during lunch break (12-14 o'clock); in the afternoon (14-17 o'clock); the countdown to the end of get off work (17-18 o'clock); on the way home from get off work/dinner time (18-20 o'clock); and in the evening leisure time (20-22 o'clock). Try sending group messages at unusual times, and then check them in the background as soon as possible.

Check whether the open rate has increased

For example: During the countdown period from 17:00 to 18:00, many fans may have finished their work for the day and are physically and mentally relaxed, waiting to get off work. At this time, fans can also use the company's WIFI to open and read the push notifications. On the way home from get off work at 18:00, fans may choose to skip the message after receiving it due to the lack of WiFi. Likewise, it’s important to compare the performance of sending on weekdays versus sending on weekends.

In addition, unless there are special circumstances, please try not to schedule your group messages after 21:30. Perhaps, a group of fans will be woken up by your message and then angrily "unfollow" your WeChat public account.

WeChat group messages should be reasonable

Please respect your fans and WeChat friends. Do not "bomb" your fans and friends casually, nor ignore them. According to the frequency selected by fans, they are grouped into tags and sent in bulk. This type of mass messaging is more effective than indiscriminate mass messaging and is more in line with fans’ needs. You definitely don’t want your fans to sigh as soon as they see a message from you. The worst thing is, they might unfollow you.

The importance of statistics

The first thing every morning is to look at the various data statistics after the picture and text messages pushed the previous day were sent. We can refer to the various data given by the background of the WeChat official account to see which picture and text title can achieve a higher opening rate, find out what is most suitable for you and your fans, and make corresponding adjustments quickly. This will have a great effect on your later choice of article type to publish.

Provide valuable content

I recently communicated with some friends who are in the product business and found that fans pay very close attention to the content of new product launches. Of course, fans also pay close attention to discount activities and trials. Whether it is article opening rate, UV, PV, store conversion rate and other indicators, they have all increased compared to usual. Because that’s what provides valuable content to fans. Continuously pushing valuable content will make your fans develop a habit and always look forward to it. If you provide content that your fans are not interested in or even unable to help, why would fans open it?

Innovation

The content pushed by WeChat official accounts must not only be relevant to your products and the attributes of your fans. It must also be interesting and readable, cultivate readers' patience, and strive to ensure that every reader who sees the article gains something. Otherwise, no one will have the desire to open it.

Think differently

Clarify the positioning of the WeChat public account, and then lock in the target audience based on the positioning attributes, understand what they most want to know and gain from your WeChat public account, prescribe the right medicine, and solve user pain points, so that everyone will naturally be willing to open your WeChat public account articles.

Conclusion

Truly effective reading will double the value of your WeChat public account, and the loyalty and quality of a WeChat public account’s fans also depends on your reading volume. So I hope the above ten methods can help friends who are working hard to operate WeChat public accounts.

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