APP promotion: 9 strategies to open a restaurant at the lowest cost
| Rental strategy 1: Travel during off-peak hours and rent in areas with higher prices. The location determines more than half of the customer flow, so blindly pursuing cheapness is not a good idea. Zhang Tianyi, the founder of Funiutang, once shared his own experience: he opened a store in a non-downtown area where there are a large number of white-collar workers, so that the rent dropped significantly. By establishing communities online and using offline methods such as spicy food eating contests and arm wrestling competitions, we were able to effectively divert traffic. Strategy 2: Parasitic style: Rather than struggling to survive on your own, it is better to be a parasite for the time being. I once heard of a case involving a shrimp BB: a new boss, Xiao Ma Ge, opened his own crayfish restaurant in a noodle restaurant. The noodle restaurant was open during the day and the shrimp restaurant opened at night. This approach saves time on site selection and decoration, reduces rental costs, and allows the restaurant to enjoy the influence of its original customer flow. This seemingly stingy move has not affected their image. They have won the favor of venture capital and their second store is about to open. Strategy 3: Door-to-door service: If you don’t have the money to sit and wait, then take the initiative to visit. Takeout is not a new business, but with the rise of takeout platforms and the popularity of third-party express delivery, the threshold for takeout business is lowering. In Shanghai, Hangzhou and other places, many young foodies have started to deliver food as private chefs and have gained recognition from consumers. In fact, "Jia Ge Ya Zi", which is now quite famous in the capital, did not have a store in the first half of its business, and only opened a small entity after receiving venture capital. Decoration Strategy 1: Limit Method Stores can be sublet and employees can be laid off, but decoration is a complete sunk cost. Moreover, decoration is a bottomless pit. There is no perfection, only holes. For a 100-square-meter store, you can use up all of it with an investment of 2 million yuan, or you can manage it with an investment of 200,000 yuan. In fact, you can also manage it with an investment of 20,000 yuan. The decoration limit can, on the contrary, quickly put you in a state of bursting with inspiration. In this regard, I recommend reading "A Good Life Is Not That Expensive" by Qiao Xiaodao, which is simply a guide to the best books. Strategy 2: The huge investment in the gimmick method may go down the drain, but the light and creative ideas can become popular. Do you still remember the restaurant in Zhengzhou that allows users to eat by face scanning? It has become well-known to everyone, but it is nothing more than a fake artifact with little technical content. If the technological route doesn't work, then take the artistic route. Finding local young artistic nerds and working together to make some cheap yet cool stuff is also an option. Strategy 3: The second-hand goods method. Many novices hold the idea of updating everything as soon as they open their business. They want to use brand new things. In fact, this not only wastes money, but also affects customers' perception. Sometimes, getting some second-hand stuff can disguise some heritage and show a certain taste. Today’s various theme restaurants are proof of this, while 58, Ganji, and flea markets all provide endless possibilities for shopping. Human Resources Strategy 1: Cut the Menu Many novices who open a restaurant want to offer hundreds of dishes, and even have 10 kinds of rice noodles. This is really a big misunderstanding. Now, large-scale companies such as Banu Maodu Hotpot have started to streamline their menus, cutting the number of products from more than 100 to more than 30, because this can reduce the complexity of purchasing, warehousing, and back-kitchen processing, and naturally reduce labor costs. Strategy 2: Hire part-time workers. In addition to the head chef, other workers such as helpers and waiters can actually be hired part-time. This can effectively reduce the cost pressure brought by fixed-term employment. Foreign fast food giants such as KFC and McDonald's have long regarded hiring part-time employees as an important human resource strategy. In an interview, Wang Qinsong, the founder of Green Tea, even expressed his intention to increase the proportion of part-time employees to 60%. At present, mobile Internet part-time job platforms such as Tanlu provide professional one-stop services, from recruitment to payment to evaluation, all of which can be done self-service on the mobile phone. Strategy 3: Do it yourself. Many services that were originally needed can now be solved by yourself as long as you are willing to study and do the work. Chengdu restaurant enthusiast Jin Zhanggui revealed: I did not hire a chef, nor did I buy rice. I searched all the techniques for roasting rabbit on Baidu, and adjusted them over and over again. In the end, it won praise from foodies, and Zhang Tianyi of Funiutang even claimed that he would make his rice noodle recipe public. In an age when research and development can be done by yourself, marketing is even more of a piece of cake: social platforms such as WeChat and Weibo provide you with free and efficient channels, and what is tested is your creativity and courage. Conclusion: If we say that "lightness" was a helpless choice in the past, today "lightness" can become a wise strategy. You don't have to be bound by the heavy shackles of a traditional company as soon as you start your business. You can throw away all the red tape and focus on the core product research and development and marketing strategies. What the market really tests is your business thinking, ability to act, and your vision and pattern. |
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