Only 40 days after its establishment, Dada Bus raised 42 million yuan
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This year, competition in the ride-sharing market has become fierce. Didi, Uber and other domestic and foreign giants are preparing for a big fight. Ride-sharing apps such as Pick Me Up and Yidao Car Rental have also sprung up like mushrooms after a rain. There are a wide variety of businesses emerging, including commuting, surrounding tours, and school buses. Dada Bus remains unmoved and always focuses on the commuting market. Liuchi Technology, the company behind Dada Bus, is a "fast" company. Established just over 40 days ago, it has opened 200 commuter routes in Shenzhen, received 5 million in angel round financing and 37 million in Series A financing, becoming a leader among its peers nationwide. This is a company with a "luxury lineup". The core team includes successful Internet entrepreneurs, senior leaders in the transportation industry, and elites in the core businesses of BAT. In the era of big data, shuttle buses 2.0 should be punctual, uncrowded and inexpensive, which are the main demands of urban white-collar workers for commuting. The new solution provided by Dada Bus: the shuttle bus 2.0 model in the era of big data. Dada Bus uses big data to aggregate massive user demands, binds users and routes through intelligent matching, uses dynamic scheduling to meet user demands in different areas and times, and arranges bus dispatch according to the assignment model. The routes are opened through the golden four-step method to provide passengers with a five-star bus experience. So what is the actual effect? For users, they can ensure a seat by booking in advance. For Didi Bus, through commercial operation, the cost per person per kilometer is about 0.4 yuan, which is approximately equal to the subway fare; and through route optimization and reasonable station setting, coupled with the convenience of bus lanes, the average travel time of Didi Bus is 2/3 shorter than the average of traditional travel modes. Dada Bus relies on strategic cooperation with domestic first-class bus transportation companies, uses advanced mobile Internet technology, and connects users and bus drivers with products, perfectly solving the problem of commuting difficulties for white-collar workers. Only by focusing can you do something well. Similarly, only by focusing on the commuting area can Dida Bus become a national leader. Since March this year, the number of new routes has been maintained at 30 per week, ranking first in the country in terms of opened routes and total number. The core team of Dada Bus , the dream team of "Internet + Transportation", can be simply summarized as: continuous Internet entrepreneurs + senior transportation industry leaders + Tencent team. The company’s founder and CEO is Zhou Ruijin, a female macho man born in 1986. She once gained 40 million users through zero-cost promotion. Zhou Ruijin has rich network resources and strong leadership skills. It only took her 4 days to build her own core team. The average age of the core team is 27 years old, and all of them have a master's degree. Two senior leaders in the transportation industry. Co-founder Wang Ziquan is the youngest transportation industry expert in the country and serves as the president of New China Line Transportation Group. Operations Director Jiang Jinling has served as assistant to the president and chief budgeter of China South Group and has extensive experience in offline resource integration. There are four capable people in the Tencent team. Product Director Feng Xin has led the development and operation of QQ Space with billions of users and has very rich product and operation experience; Line Development Director Xing Zhuangjie has designed the first security architecture for Tencent; Technical Director Tan Jinwen has developed star products such as mobile QQ red envelopes and WeChat virtual credit cards, and has experience in the architecture and operation and maintenance of massive services; Marketing Director Peng Wangcheng has worked in Tencent Interactive Entertainment Marketing Department, and the products he is responsible for cover hundreds of millions of users, all of which are the first in their respective market segments. He has extensive experience in brand planning and promotion execution, pan-entertainment marketing and cross-border cooperation. The core group members have dreams and execution capabilities. They quickly got through the adjustment period and cooperated well with each other. Although we have different majors and may have arguments due to differences in thinking, everyone's goals are highly consistent and they all hope to make the project a success. Therefore, the team can complement each other's strengths, give full play to the industry advantages of Internet + transportation, and promote the rapid development of the project. Dada Bus has become the first in the country in just one month. From market positioning to operation model, it has been making breakthroughs and innovations. However, in the Internet circle, having new ideas and good thoughts is far from enough. For entrepreneurs, the real difficulty is to implement an idea, and implementing an idea is only the first step in the long road of entrepreneurship. Thanks to the amazing execution ability of the entrepreneurial team, the Dada Bus passenger-side, driver-side App, and WeChat public platform were efficiently completed and launched in just 10 days, and maintained a rapid iteration rate of updating one version per week. For the Dida Bus team, starting a business is always "painful and joyful". On the one hand, there is a shortage of manpower, great technical difficulties and tight time; on the other hand, there is the rapid expansion of business and the rapid increase in the number of passengers. In less than two months of official operation in Shenzhen, it has covered all major CBDs and served more than 40,000 white-collar workers commuting to get off work. Dida Bus has emerged as a rising star in the field of "Internet + Transportation" and is leading the commuting market segment. Providing safe commuting services for 80 million white-collar workers , Dida Bus’s business in Shenzhen has now stabilized. On the basis of business development, it also pioneered the Dada Bus Academy, which is currently the first bus driver training institution in the country. So far, more than 100 drivers have been trained, and the number is still growing rapidly. This approach can help Dida Bus accumulate rich driver resources. With the Shenzhen market stable, Dida Bus will rapidly expand to six major cities including Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu and Chongqing. Although it started with commuter buses, DaDa Bus will be able to do much more than that in the future. Dada Bus can provide excellent value-added services for shopping festivals, surrounding tours, large-scale performances and other events where crowds gather. "Zhou Ruijin introduced. Due to the high degree of adhesion between buses and passengers, and the community nature of passengers on the same route, Dada Bus may "disrupt" the bus industry in future development. |
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