From the perspective of employees: What are the 4 roles a CEO should play?

I wrote an article before, "Nine Characteristics of a Failed CEO", which mainly talked about the problems of CEOs in their work. Some readers retorted that if we follow the logic of the original article, the CEO should not do anything. So this time I will write an article to describe what the CEO of a company should do, otherwise many CEOs don’t know what to do. In the current business environment, many bosses do not necessarily understand their employees very well, and even if they do, they may not be able to control their power in many cases. For example, when an employee is at work, there are some things that he or she is always reluctant to say. On the one hand, there is a relationship between superiors and subordinates, and on the other hand, everyone's role positioning is different. There is a saying that there are no friends in the workplace. This is the result of this, which will create a lot of barriers. So I will talk about the four roles that a company's CEO should play from the perspective of the majority of employees, and what the employees really need the boss's help to do, so as to break down this barrier, enable the company to develop rapidly, and enter the BAT queue as soon as possible.

Commander

The first and most important role of a boss is that of a commander. Just like a commander in a war, employees will fight wherever the boss points. Or just like a leader of a hiking team, you need to know how to go and where to go. The choice at the fork in the road is especially important. You need to understand the industry, be very sensitive to various information, analyze the situation, and make judgments and decisions. I have participated in some outdoor teams in Beijing. The team leaders are all very experienced people. They know which road can be taken and which road cannot be taken, where the danger is greater, what to do, when to expect to arrive at the destination, route planning, time planning, weather conditions and many other factors must be taken into consideration so as not to lead a team into a dead end. Employees don’t consider so many things. They may only think about their own area. For example, product managers need to think about how to make a good product, user experience, design logic, research user needs, etc., while business managers are responsible for their own negotiation target quantity, purpose, etc.

Therefore, the boss’s first role is to be a good commander. How to do it specifically? That is to read more. Reading more means understanding various industry information and trends, understanding various hot spots, and understanding various events, so as to provide reference for the company's future development. Secondly, think more. Thinking is not something you can do on a whim. Department managers can do things on a whim because if something goes wrong, the impact will not be large, but the boss cannot. If the boss does so, it is very likely to ruin the company. So you need to think twice before you act. It may not be enough to think three times. You need to think every day and night, calm your mind and think things through clearly before you do anything. These are what the boss should do.

Money finder

The second role of the boss is to ensure that the team has sufficient funds. As the saying goes, food and fodder must be sent before troops move out. It seems that money is very important. Whether it is financing, crowdfunding, or lending, ensure that the team has sufficient financial support. Because only with money can employees' basic living standards be met and they can work better. Otherwise, how can you work and compete with your competitors? Only when you are full can you have the strength to work! It's a very simple truth. But now many bosses have no money, so they start their own business . Most of the employees who follow them rely on dreams and the pie in the sky painted by the boss, but it doesn't last long. There was an article written by Zhang Ying of Jingwei titled "Testing the Bottom Line of Human Nature is Especially Stupid". You can take a look. Don't treat employees who are loyal to the boss as fools. Such fools will not last long. On the contrary, the boss should cherish such employees, because there are not many people who are willing to work more overtime for less money and live a hard life, because they are willing to trust you. Don't overdraw your personal morality and credit. Therefore, the second role of the boss is to find money, ensure a steady flow of funds, quickly expand the business, and develop the company rapidly.

Social Butterfly

A socialite is someone who mixes in all kinds of occasions, makes friends with people, and joins all kinds of circles. All of these require titles and a certain status, so the boss is very suitable for them. These are the boss's advantages. I once met a boss like this. He was involved in many circles and had negotiated many cooperations. Then our employees were able to coordinate the details very quickly. It was all thanks to the boss. Of course, employees also have their contributions, and their roles are more in details and execution. Therefore, the boss will play three roles in the position of socialite: one is a salesperson, one is a BD, and one is a lubricant. As for the so-called salesperson, everyone knows that any company has products or services, and the boss also has to go out to sell them, go out to contact customers, understand customer needs, and sell the company's products. Because the boss has a higher position, he has more advantages in selling things and it is easier to negotiate bigger cooperation. This is an advantage. Ordinary employees do not have this status advantage, so the boss must make good use of this advantage. A company can complete many orders and achieve annual revenue, which is made up of various orders of all sizes. So there must always be some big orders, and the boss has to take the hard bones to accept them.

Secondly, the second task of a socialite is BD, which is business development. It means connecting with various advantageous resources, mixing in circles, and building connections. The purpose of mixing is to obtain various resources, including ground resources, film and television resources, and industry resources, all of which are used by the company to make the company run faster. Again, the third task of a socialite is to be a lubricant. Why is it called a lubricant? Because in many negotiations, when the last step is about to be taken, the boss needs to be present. Why is this so? On the one hand, it shows that everyone attaches great importance to it, and on the other hand, it shows that they are giving each other reassurances. These are the unspoken rules of negotiation. In external cooperation, resources flow from outside to inside, the outside is introduction, and the inside is acceptance and digestion, just like a human mouth, which takes in food, digests and absorbs it, and then passes it on to internal organs. This is a very clear process. In some companies, this process is very chaotic. The boss not only has to talk about it, but also has to follow up. This shows that the process is not working. There are also bosses who stay idle at home every day, while their subordinates go out to negotiate various things. After the negotiations, the boss listens to the reports and says all kinds of things are not acceptable. These are all problems. It is very important for a boss to understand his or her own role and to be a good socialite.

waiter

The three points mentioned above are all done by the boss on his own initiative. Now let’s talk about something that the boss needs to do passively, which is the waiter. What is a waiter? He is the kind who is on call at any time. In many external work, the boss needs to appear and take the stage. For example, at a meeting of tens of thousands of people, everyone who comes is the CEO, and it would feel awkward if you are a VP. Or at a salon, everyone who comes is a director, and it would feel uncoordinated if you are the CEO. These are some external rules. In fact, these are a kind of cooperation for the department's work. If you do this kind of cooperation well, the company will be done well. I met a boss before who was very humble. He could cooperate with you in many external work, and many things would be done with good results. There are also some who are uncooperative. No matter what you ask them to do, they think this is not right, that is not right, and they also think that your level is not good enough. In the end, nothing is done, or if it is done, it is no longer the same as before and is of no use. A company is a system. The boss needs to coordinate various tasks and play various roles well in order for a company to develop rapidly. Why do we need to shout slogans when running? Because this way everyone can run fast and in unison. If everyone is in chaos, then no one will be able to run fast. The same is true for a company. The boss is the slogan. If he shouts well and gives the right commands, the company will develop quickly. If he shouts poorly, the company will develop slowly, have various problems, and eventually be eliminated by the times. Therefore, the boss has to do a lot of work, use his strength where it counts, and play his various roles well. Only then can a company develop rapidly.

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