Eight crooked tricks for APP promotion! Have you ever used these tricks?

Nowadays, the popularity of APP is almost as high as that of real estate. Under the influence of the mobile Internet industry, a large number of traditional developers have entered the field of APP. Some are in finance, some are in CRM software sales, some are in real estate, and so on. The method of downloading APP by scanning QR code is everywhere. Many traditional developers are unaware that the APP industry has become a red ocean. These people are standing on the "seashore" and are preparing to "get into the water". However, those APP developers in the red ocean are doing everything they can to promote their APPs in this red ocean for the sake of user numbers, to show data to investors and to realize their dreams of getting rich in the future.

The first one: brush the list

The exposure of the chart manipulation was at the end of 2010. It may have been very popular before that, and later this topic was exposed by a large number of industry media. The famous exposure incident at that time was that Renren forgot to turn off the cheating device, and as a result, the traffic exceeded that of Yahoo.

Ranking manipulation is very popular in the industry, but it is still a bit confusing for people outside the industry.

The so-called manipulation of rankings is to fake downloads of one's own APP on the app store in order to gain the opportunity to rank high and thus gain real users. This is similar to the self-consumption business of SP in the past. In the early days of manipulation of the rankings, the main focus was on the App Store. Later, Apple continued to modify the ranking algorithm, causing the cost of manipulation to continue to rise.

The current ranking manipulation has spread to Android channels . The main reason is that due to the centralization of channels and the growth of apps, there is a situation of "too many monks and too little porridge". The top ten domestic Android channels have also become targets of ranking manipulation.

Ranking manipulation has destroyed the ranking mechanism of app stores , making many app store operators "miserable". The most miserable are the people in the app stores. The algorithms are constantly cracked and have to be modified every day. At the same time, ranking manipulation has made those ranking manipulation agencies earn a lot of money. However, the only ones who can afford to manipulate the rankings are the rich. Ordinary developers are still far behind and can only sigh in despair.

Second type: Points wall

If the first method is aimed at the traffic platform, then the second method is aimed at users. In order to promote advertisers' apps, hundreds of domestic advertising alliances have to use more creative methods to stimulate users to download their apps, and this is the points wall.

For those apps that have added a points wall, when users encounter a level while using them, they have to click on the pop-up points wall to download the app in order to get a better chance of "resurrection".

Of course, the points wall is also developing. The previous points wall was for accumulating points and exchanging them for gifts, but now the points wall is for giving away money directly. Only after Apple cracked down on ranking manipulation, people have become more honest, so the points wall has become the second means of ranking . Compared with the first method, the users of the points wall are still very real, but their activity level is a bit lower.

The third method: Brush comments

The idea of ​​brushing comments was not well known before, but after seeing the popularity of "Flappy Bird", many APP developers suddenly discovered that brushing comments can also make it to the top of the App Store rankings. Therefore, each company’s ranking manipulation machine started up again to manipulate the comments. As a result, I saw an article last week saying that Apple punished an APP and deleted 40,000 comments. Imagine how troubled the operators of the Apple list must be, fighting these cheaters every day to maintain normal rankings. For the sake of app store and download volume, promoters from various industries are really using all kinds of tricks to target app store.

The fourth type: creating a shell-changing app to attract traffic

This is the latest discovery. The app store has a period of exposure for the latest apps, which can bring some original traffic to the new apps and is also a means of support for new apps by the app store.

However, this method seems to have been discovered by many developers with bad intentions: they develop an APP, submit it for online release, then change the skin of their own APP, give it a name, and submit it again, constantly changing the skin and name. As a result, every short exposure opportunity can bring some traffic. In this way, every APP adds advertisements for the same APP, which is equivalent to diverting traffic from the appstore.

I just want to say, what a talent.

Fifth: Pirated copycat apps

Compared with the fourth method, the fifth method is very unethical. It is to copy or pirate other people's APP, then add advertisements, upload it to a third-party app store, and earn traffic and money. Some small and medium-sized advertising alliances have no developers to make their advertisements, so they copy and pirate other people's apps, put advertisements on them, and make money by attracting traffic. They work like an assembly line, pirating hundreds of apps in batches and adding hundreds of advertisements. As the saying goes, a little bit adds up to a lot, and they can always earn traffic, either by directing traffic to their own apps or by selling advertisements to make money. Of course, this is also a means of promoting apps. If one day you download Sina Weibo , WeChat, QQ, etc. with advertisements, it must not be real.

Sixth: Silent installation

Every time I open QQ, I often see a large amount of messages in the group and silent channels. I wonder how many users were affected.

The so-called silence means: when you are sleeping in the middle of the night, your mobile phone suddenly downloads a lot of apps, then automatically opens, automatically connects to the Internet, and then automatically uninstalls them. When you wake up the next day, everything is exactly the same as before. However, the data was exhausted within a few days at the beginning of the month.

There is really no difference between this and the SP's secret deductions. The key is that the SP's secret deductions can also track who deducted the money. If it is silent, you have no idea which APP on the phone did the bad thing. Silent things mostly happen because after the phone is rooted, some APPs obtain the highest level of permissions on the phone and then start working in the middle of the night. However, it is said that some apps with PUSH function can also install apps directly on mobile phones, which is the same as Trojan horses. So I would like to warn all viewers not to root your phone for no reason. Of course, there are also third-rate mobile phone manufacturers who pre-install some silent apps in users' phones for money. This is a dark path.

If operators see this method, they will probably like it and sell a lot of traffic. Therefore, please go to regular websites, download regular APPs, and do not root your phone easily.

Seventh type: Virus App diversion

The seventh way of App promotion is basically the same as the sixth one, the only difference is that it is more harmful. Some well-known apps are made into viruses to control countless mobile phones, just like controlling thousands of troops. With one command, hundreds of thousands of apps are downloading your app, and your app traffic will naturally increase.

Type 8: Using countless second-hand mobile phones to increase traffic

Last time, someone exposed on WeChat that someone used a lot of second-hand mobile phones to increase traffic, but the information was quickly deleted. This shows that using a large number of second-hand mobile phones to increase APP traffic is also a business. On the one hand, the data is real, and on the other hand, the activity can be controlled. Today's advertisers require not only activation, but also activity, which puts a lot of pressure on the channel dealers who promote APPs. As the saying goes, the devil is always one step ahead of the saint. Through thousands of automatic downloads and activations, a lot of activity can also be created.

Finally, let me share some of my insights:

Nowadays, most of the people who start APP businesses are not really pursuing their dreams. The one who truly pursues his dream is Lei Jun; the one who does not want KPI is Zhou Hongyi, who does it for the product. These people are the ones who truly pursue their dreams.

What are these APP entrepreneurs doing? On the one hand, it is for investment, to get a large amount of data as quickly as possible to get investment; on the other hand, it is to make money, and countless investors also want to make money. When investing in a product, people want to cash out through IPO as soon as possible. Through the interfaces of those APPs and their methods, one can see the endless greed of the “people” behind the APPs.

The bubble of products and the bubble of capital are spreading throughout the entire industry. Many apps are ultimately just a flash in the pan. When the prosperity fades, only those who truly make products will achieve success and realize their dreams.

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