Just 3 steps to help you become an expert in APP promotion!

Just 3 steps to help you become an expert in APP promotion!

Are you still worried about the poor results of APP promotion ? Are you still crying because you can't find a suitable promotion channel?

Only 3 steps are needed to summarize 10 years of marketing and promotion experience, helping operators to become APP promotion experts...

Advanced duet: Organize your thoughts and examine your own APP

People in the industry say that to promote an APP, you must first ensure that your own product is popular. If a product cannot even be used smoothly by yourself, how can you expect to attract sticky users? The values ​​you hold towards your product determine the product you make.

1: Give your target user portrait:

Keep asking yourself what the target audience of your product likes.

2. Analyze your APP operation data

I believe this is the homework that most APP operators must do every morning, including: the number of registered users, active users, orders, transactions, revenue, etc. in the new day.

3. Competitive product analysis

Only by knowing yourself and your enemy can you win every battle. If you don’t even know who your competitors are or what their recent data are, I’m sorry, don’t tell me that you are an APP operator.

4: Based on the competitive product analysis, visually observe the industry ranking of your own APP and analyze the industry status of your own APP.

Advanced Duet: Setting Goals, Matching Resources with Goals

For each promotional action, what goals do you hope to achieve, make a plan, and determine the promotion budget.

I have met many operations experts who told me that the goals given by their boss are very big, but the budget is very limited. Some operations experts also said that as long as you can achieve our goals, the budget is not a problem. But when you really ask how much budget you have, it doesn’t matter! Therefore, operations experts must be very clear about how much your promotion budget is for each time, and quantify it as much as possible.

Advanced Trio: Accurately select channels and spend money where you want

Each APP promotion channel has its own advantages. It depends on whether you know the most comprehensive channels and choose the promotion method that suits you best. Each type of APP is different.

For example, female shopping and camera tool apps are relatively suitable for placement on Weibo Fans Channel . 60% of female Weibo users born after 1990 are accustomed to shopping (data refer to the white paper on the research on online behavior of post-90s users by Xiaoniao Push). Xiaoniao Push’s post-90s optimizer Fans Channel has great creativity and focuses on research on post-90s users, which is closer to the thinking of the user group.

As for making TV commercials, rich people are welcome to do so, but I personally feel the effect is average. Financial management APPs should be good. Watching TV at home, I was deeply impressed by the CCTV bid winner "Yilong Loan" (I felt like I was advertising for them);

You can also try limited-time free channels , such as Xianyou Technology's limited-time free encyclopedia , Gaoqu.com and other channels.

3. Various brush contents:

4. Self-built channels:

5. Activities:

6. H5 communication:

7. Subsidize the client's communication activities:

8. Viral Marketing :

9. Marketing by influencers, celebrities or internet celebrities:

10. Offline promotion :

If you have enough human and material resources to support it, it seems that the user stickiness is not high, which remains to be discussed.

11. Flash the device:

12. Brand Advertising:

13. Accurately display advertising:

Effectively select target users based on user population tags, thereby influencing user minds, guiding users to actively download, and accurately targeting your target population. Cost-effectiveness is the most important.

The rest must be perfect

APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo

[Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials]

This article was compiled and published by (APP Top Promotion) by @鸟人施施. Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!

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