This is the first time I have seen such a comprehensive information flow optimization case!

After reading this article, you will be able to improve the following aspects of information flow advertising :

1. Account structure optimization method;

2. Crowd-targeted optimization method;

3. Methods for optimizing copywriting creativity;

4. Landing page design optimization method;

After reading today’s optimization comparison case, you will definitely be able to thoroughly get the optimization secrets of information flow advertising. There is an easter egg at the end of the article ~

Case background: It is graduation season again, and employment and postgraduate study are still the two most common life choices for graduates.

According to the 2017 National Graduate Admissions Survey Report released by China Education Online:

In 2017, the number of graduate students registered increased significantly, reaching 2.01 million, an increase of 13.6%. Postgraduate study is still a major choice for many graduates to seek better employment and improve their competitiveness.

So, here comes the question! The vast majority of postgraduate entrance examination candidates will participate in postgraduate entrance examination training. As a training institution, how can we carry out good promotion and reach the precise target group of people?

Next, let’s follow the editor to see how XX Online School cleverly uses Baidu Information Flow to win the hearts of many students~