Coca-Cola suspends global social media advertising Why did Coca-Cola suspend advertising?

Coca-Cola is jokingly called "fat house happy water". On June 26, the multinational company Coca-Cola announced that it would suspend advertising on global social media platforms such as Facebook and Twitter for at least one month, hoping that the platforms would pay more attention to responsibility. The company said it was not joining the boycott of Facebook, but would simply suspend advertising for a period of time. The advertisement originated in the United States in 1994.

On October 14 of that year, the famous American magazine Wired launched its online version, Hotwired, and its homepage began to have advertising banners from 14 clients including AT&T. This is a milestone in the history of advertising. The advertising media industry chain can be divided into advertisers, Internet advertising marketing service providers, media channels and Internet users according to the participating entities. Among them, advertisers are the driving force for the development of the Internet advertising industry, Internet advertising marketing service providers are the core drivers of the market, media channels are the carriers of Internet advertising and audience contact points, and Internet users are the ultimate audiences of Internet advertising marketing.
According to Bloomberg data, the current status and market prospects of the advertising media industry in 2020 are expected to reach US$96.2 billion in 2019, a year-on-year increase of 21.4%; China is expected to reach US$42.7 billion, a year-on-year increase of 27.0%. It is expected that the growth rates of the mobile Internet advertising markets in China and the United States will be similar in the next three years.
It is expected that the share of social advertising and online video advertising in China and the United States will continue to increase, and the proportion of social advertising in the United States in the entire US Internet advertising market will increase to about 1/3, while search advertising will maintain about 50% of the market share.
According to iResearch, the size of China's search advertising market grew from RMB 68.3 billion in 2015 to RMB 95.8 billion in 2018, with a three-year CAGR of 12%, and is expected to grow to RMB 127.8 billion in 2021, with a three-year CAGR of 10%.