I have 11 tricks for writing good information flow copy. The last one made the boss laugh~

Writing a copy depends on inspiration for 30% and touch for 70%

When doing information flow advertising , the copy determines the traffic entrance and can be said to be the first step in conversion .

So how do you write information flow copy ?

Today I will talk to you about the methodology, and try to start from these aspects.

1. Price

Price is always the best marketing tool.

There is nothing in the world that cannot be sold, as long as you lower the price, as long as you are cheap enough. This is the golden rule for attracting clicks. for example:

Milk selection starts from 9.9 yuan.

The price of razors has finally dropped.

2. Activities

In the same way, activities also revolve around price. However, the event can give consumers a shopping experience where they can earn money as long as they buy. for example:

Buy two get one free for children's skin care.

Get 100 off on purchases of 200 at the start of the school term.

3. Effect

Directly demonstrate the effects of using the product and recommend it like a friend. Create the beauty brought by the product and use the beauty to attract consumers to click and buy. for example:

This jacket looks very stylish.

This mask is really good.

4. Relaxing effect

As long as you work hard enough, you can achieve the desired results. But that process is hard and long.

Consumers are lazy. We want to achieve results easily, or even accomplish our goals without doing anything. for example:

You can have enough food and clothing without doing anything.

You can lose weight easily without dieting.

5. Target effect

Giving consumers an expected goal and knowing how long it will take to complete it is equivalent to giving consumers psychological assurance. for example:

Whiten your teeth in 7 days.

You will have black hair in 15 days.

Get in shape in 30 days.

6. Welfare of a group of people

This group of people must have encountered some problems or difficulties, and our products help them out of their difficulties. For example, the darker-skinned "Cinderella".

Welfare for otakus.

Even fat people have their spring.

7. Curiosity

Using curiosity to attract clicks is a tried and tested method. Using secrets to stimulate consumers' curiosity will always pay off. for example:

The shocking secret hidden in the skin.

6 unknown skin care secrets.

8. Ask questions

Asking questions is also a way to stimulate curiosity. Consumers’ desire for answers drives them to click in. for example:

Does your mouse have Alzheimer's?

Why your hair keeps falling out.

9. Sugar Daddy (Hot IP)

Celebrities, holidays and popular TV shows are all big money. They can all bring in extra traffic, and hanging out with rich men can get free traffic. for example:

The same toothbrush as Cheon Song Yi.

The same skirt worn by Fan Bingbing.

If it's not unique, why celebrate Valentine's Day .

10. Create a hot-selling phenomenon

Give consumers a feeling that the product is very popular. Firstly, everyone likes to join in the fun and follow the trend, and secondly, it can reflect the quality of the product. for example:

3,000 boxes of cookies are sold every day.

Buy one less, only 500 left.

11. Find the right organization

Still can’t write after reading and can’t grasp the entry point?

Why not join this group now! ! !

If you find the right organization, you can get any copywriting!

Summarize:

In addition, it is worth noting that when creating information flow copy, try to meet a single demand and mainly highlight one message. Either highlight the price or promote the product effect.

Don't treat everyone equally, as this will distract consumers' attention. Too much information will reduce the desire to click.