Datong SEO Training: Will user behavior affect website rankings?

In online promotion , ranking is particularly important and is something that all users care about. Is ranking affected by optimization? Will user behavior affect website ranking?

Does user behavior affect website rankings?

1. Website traffic and Alexa ranking

These two factors are very direct and very inaccurate factors. Among them, Alexa's ranking is often very different from the actual website traffic because its sample distribution is uneven and easy to cheat. However, overall traffic also explains the website's situation to a certain extent. Therefore, the sum of these user behaviors will also affect the ranking.

2. Click-through rate

You can explain this if you understand click-through rate in simple terms: the ratio of the number of times a page in a search results list is clicked to the number of times it is searched. Of course, according to traditional understanding, the higher the click-through rate, the higher your keyword ranking will be, but this is one of the factors that affect the ranking of online promotion. We can only say that you are welcome to use resources to improve this indicator. When evaluating this metric, search engines often decide what type of content you are searching for. They will determine whether your CTR is within a reasonable range based on this search type. If there is rapid growth in a short period of time, it is likely cheating.

3. Website Viscosity

Indicators that reflect website stickiness, such as bounce rate, visit time, and number of pages visited, can also be recorded in the toolbar. The lower the bounce rate, the longer the dwell time, and the more pages visited, it indicates that the website user experience is good, which may have a positive impact on the ranking.

4. Repeat the search and click accordingly

After users initially search and click through a website, they may not find helpful answers. Click the "Back" button to go to the search engine results page again, and then click on another website to find results that are helpful to you. This behavior pattern may affect the online promotion rankings of these two websites.

5. User characteristics

When a user visits a website continuously or multiple times, it means that the website is valid for the user for a long time. Of course, this does not refer to just one user, but to multiple or large numbers of user behaviors. The more such users there are, the greater the influence of the website in the industry.

6. Social Media Sites

Page links or website names that appear in social media website design may also affect the website's online promotion ranking.