Macheng SEO Training: How to optimize the website to the homepage? What is the work of SEO?

A website always has to be optimized to facilitate the users of the classified industry. Whether it is a new website or an old website, it must be optimized according to SEO. How to implement SEO technically? From a broad perspective, Baidu includes but is not limited to the basic optimization settings of the website, publishing high-quality original content, the construction of external links of the website and the construction of user behavior.

How to optimize the website to the homepage? What is the work of SEO?

I've looked at a lot of SEO outsourcing clients' websites, and many of them are horrible from an optimization perspective. Let me give you an example: a website that looks very simple, very grand and very personalized. But does this conform to the search engine optimization standards? Search engines like a lot of links and a lot of text. This kind of website is not friendly to search engines at all. This type of website is created to showcase itself. Just sometimes happy.

1. As a website optimizer, we need to monitor the operation of the website. The basic application of website analysis is to monitor the operation of the website. Baidu collects various daily data generated by websites, such as visits, pageviews, IP numbers, etc., and converts these data into corresponding tables through statistics to systematically display the operation status of the website. It can help operators analyze the trends of data such as visits, page views, page visit time, page bounce rate, etc., and understand whether the website is in a good state from all angles.

2. Website optimizers must analyze and improve website promotion effectiveness based on data statistics. According to the statistical analysis of the website's data, we can evaluate the website's promotion effect and provide specific guidance on the website's promotion methods. Analyze the ranking and click volume of search keywords in each search engine, as well as the inclusion, ranking and display of the website in the search engine. Get the manual traffic tracking features from the search engine marketing results page, then adjust the page's ranking on the Baidu search page and conduct campaign marketing for search engine users.

3. Website optimizers must understand how to optimize the structure of the website. Through statistical analysis, we can evaluate the rationality and attractiveness of the website layout and the relationship between the modes, analyze the import and export status of the traffic inside and outside the website, understand the cooperative websites, evaluate the effectiveness of advertising, analyze the mutual contribution of traffic between modes, analyze the browsing paths of website users, and understand the potential problems in website construction. Based on keyword search, help the website optimize the content and layout of the web pages, understand the correlation between modes, help improve the website content, understand the collaborative value generated by external leads to the website, analyze the behavioral direction of marketing activities, and understand the traffic value generated by market operations and partners.

4. The ultimate goal of a website optimizer is to increase the stickiness of website visitors. Based on the analysis of website visit volume, pageviews, bounce rate and other data, website optimization operators can understand where visitors come from, what they care about, and where the highest number of visitors leave. They can then understand what content on the website netizens are interested in and what content netizens have little interest in, and understand the visitors who browse most frequently and who leave the last, and then find ways to attract loyal visitors and prevent user loss.