Get new product information in the information flow! Seize the traffic dividend at the starting line

Information flow advertising was first born on Facebook in 2006, and then Weibo launched information flow in 2012. It has since developed to platforms such as Tencent, Toutiao , UC, Baidu, Yidian Zixun , and Zhihu. The iteration of commercial products complements user experience and brand exposure.

This year, Weibo launched the "Super Fans Pass " product, which allows companies to pay attention to the latest product information and seize the traffic dividend first. This article brings the latest experience of two information flow products and introduces the product features of Sina Fuyi.

1. Mobile QQ launches QQ shopping message ads

Advertisements will be pushed to users in the form of QQ-like messages.

It has four major features: 1. Exclusive red dot strong exposure 2. Big data portrait strong reach 3. Interactive closed loop direct conversion 4. Support multiple display forms

2. New ways to play online Q&A on Weibo

This function is open to both questioners and answerers with zero threshold. All Weibo users can ask questions through the publishing portal. The questions will appear in the homepage information flow, and anyone who sees the question or is invited can answer it.

For high-quality questioners, Weibo will encourage users to follow them so that they can obtain the latest Q&A content in real time; for high-quality answerers, Weibo will give them exclusive certification and provide a series of incentives. As the number of users on question-and-answer products grows, Weibo will also open up its own paid product matrix to help outstanding questioners and answerers monetize their knowledge. In the early stages of the free public Q&A, Weibo will provide incentives to questioners and answerers, using cash red envelopes and operational resources to support promotion .

3. Introduction to Sina's mobile advertising product - Fuyi

1. Sina News – Header

Similar to the Weibo startup header, when you open the software, there will be a 4s startup screen playing. But the difference is that it is played twice a day and updated at 10:30 every day. It supports static and dynamic display, with a strong visual impact when turned on, enhancing brand exposure.

2. Sina News – Article 5 of the headline information flow

Open the homepage of Sina News APP, the fifth piece of information is an advertising display position, which ensures strong exposure while ensuring user experience.

3. Sina News – Golden Information Stream – One Card with Multiple Frames

One card with multiple frames, divided into three categories: flash, tear, and slide

4. Sina News – Golden Information Stream – Gif Card

It is divided into simple series and dynamic series, using high-definition large pictures to cleverly design exquisite dynamic details to enhance the interest of the advertisement and deepen the user's impression of the brand.

Innovation highlights: Supports animated display of GIF images; the size is consistent with the regular large image information flow; clickable external links

5. Sina Mobile - Magic Picture Ads

The magic image advertisement on the main text page of Sina Mobile is displayed on the first picture of the main text page, connecting 15 channels of Sina Mobile and providing various forms of rich media interactions to attract attention.

6. APP+Sina.com: Special Card+Search

Two display forms: Card topic page + search category (hot search easter eggs + hot search list)

It is essential to be good at utilizing product characteristics and selecting content that matches your own brand and products for promotion, especially to seize traffic dividends during the launch period of new products.