In the October travel app rankings, this one is even better than Ctrip and Qunar!

The third quarter is the peak tourist season. Also affected by the National Day holiday, the app data of major manufacturers in October 2016 was at a relatively high level compared with the first half of the year. However, the positive effects of the summer vacation have been exhausted and the data has dropped slightly compared with August and September. Based on Analysys Qianfan’s October mobile application big data, we have selected hundreds of travel apps and the rankings of each sub-list to reveal the October travel app rankings for you!

Top 100 Travel Apps

In the TOP100 tourism list in October 2016, in terms of average active user scale, train ticket booking and comprehensive tourism booking maintained their leading positions, with average active users reaching 3.549 million and 2.782 million respectively. Comprehensive holiday travel booking apps ranked third with an average active user scale of 2.073 million.

As the main means of medium and long-distance passenger transportation, trains have a huge user base. Comprehensive tourism platforms have accumulated huge traffic through online booking of air and train tickets, and have expanded their business to multiple tourism products such as vacation tourism, creating a one-stop travel booking solution. In recent years, users' demand for vacation tourism has grown rapidly, and the vacation tourism product booking business has developed rapidly. With the maturity of the vacation tourism product standardization system and the continuous migration of user usage habits to mobile terminals, the comprehensive vacation tourism mobile terminal has developed rapidly.

In terms of the number of apps on the list, hotel booking apps ranked first with 22 apps, of which 12 were hotel-operated apps; there were 14 train ticket booking apps; and there were 16 aviation service apps on the list, of which 9 were airline-operated apps.

Top 5 Comprehensive Travel Booking Apps

The comprehensive booking platform provides users with diversified and complete travel services by creating a one-stop travel booking platform. It has a large scale of product SKUs and has accumulated high user activity and stickiness. In the TOP5 list of comprehensive travel booking apps in October 2016, Ctrip replaced Qunar to become the app with the largest number of active users, with monthly active users reaching 21.9132 million.

Analysys believes that the travel booking market is highly concentrated. After Ctrip acquired Qunar, the new Ctrip's Ctrip Travel, Qunar Travel and eLong Travel have enhanced synergy in market strategy, and the overall user scale is in a leading position. At the same time, the integration of Ctrip and Qunar has entered a new stage. Through the allocation of advantageous resources, Ctrip Travel's offline resources and user advantages have been enhanced. Fliggy has an advantage in tourism product inventory by collaborating with various industries such as finance, film and television, music, sports, and social networking under the Alibaba ecosystem and combining it with the e-commerce platform model.

Top 10 Train Ticket Booking Apps

After the start of school in September and a temporary peak in train travel, the monthly activity of train ticket booking apps generally declined slightly in October 2016. In the TOP10 list of train ticket booking apps, the monthly active user scale of the 12306 official app reached 31.9682 million, far higher than other apps. As the only train ticket booking platform authorized by China Railway Corporation to sell tickets on the Internet, 12306 has exclusive advantages. Other online train ticket booking companies mainly provide train ticket booking services to consumers through manual purchasing or direct connection to the 12306 system, and have developed a revenue model based mainly on additional services and product recommendations.

The monthly active user scales of Zhixing Train Tickets and High-Speed ​​Rail Butler ranked second and third, respectively, at 6.5805 million and 6.5293 million.

Analysys believes that the current situation of 12306's exclusive control over the train ticket distribution channel will not change in the short term. As other train ticket booking apps that operate in a market-oriented manner, they need to implement service experience based on user travel scenarios, and combine big data analysis of user attributes to build transaction scenarios and provide services based on user's personalized needs, thereby increasing service premiums and expanding profit margins.

TOP 10 Comprehensive Vacation Travel Booking Apps

Among the top 10 comprehensive vacation travel booking apps in October 2016, Tongcheng, Tuniu, Mafengwo and Lvmama have relatively high user activity and are at the forefront in terms of user scale.

Analysys believes that online holiday travel companies are constantly strengthening their mobile layout, creating a standardized product system and combining innovative mobile Internet technologies such as LBS and POI to provide users with more real-time and convenient travel services. It is also worth noting that traditional travel agencies have seen significant growth in the mobile Internet market. Utour has increased its investment in the mobile terminal of Youzai.com, and the number of active users has increased by 86.18%. Analysys believes that the vacation tourism sector has shown a strong trend of online and offline integration, and the penetration of traditional travel agencies in the mobile tourism market will continue to increase.

Top 10 Hotel Booking Apps

In the TOP10 list of hotel booking apps, 5 are hotel-owned apps, with Home Inn, Plateno Travel and Huazhu ranking first, second and third respectively. Affected by the National Day holiday, the overall user scale of hotel bookings increased, users of economy hotels tend to be younger, and the penetration rate of mobile Internet is relatively high. After Jinjiang Hotel Group completed the acquisition of Plateno Hotels, the brand structure became more comprehensive, customer diversion increased the user scale of Plateno Travel, and monthly active users showed a slight increase. At the same time, it ranked higher than Huazhu and became third.

At the same time, thanks to the continuous growth of the outbound tourism market and the increased investment of foreign online booking companies in the domestic market, Trip Advisor and Booking.com have seen significant growth in monthly active users.

Non-standard accommodation apps such as Airbnb, Tujia and Ant Short-term Rental saw a significant increase in monthly active users in October. Against the backdrop of personalized and themed travel consumer demands, the potential of the non-standard accommodation market is being continuously released.

Top 10 Aviation Service Apps

In the TOP10 list of aviation service apps, VariFlight, AirTravel, and FlightButler still rank in the top three in terms of monthly active user scale. The three apps mainly provide check-in, flight information query, route reminders and other related services, accurately cutting into users' aviation travel scenarios and maintaining high user activity.

In the TOP10 list, there are 6 self-operated apps of airlines. With the further advancement of the construction of direct sales systems of airlines, the scale of mobile users of airlines has increased month-on-month. Analysys believes that airlines have streamlined the intermediate links of ticket distribution by compressing agency fees and suppressing online distribution platforms to improve ticket booking efficiency, expand the profits of intermediate links, and accelerate the Internet transformation of sales channels. In the future, the scale and activity of mobile users will further increase.

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The author of this article @Analysys is compiled and published by Qinggua Media . Please indicate the author information and source when reprinting!