How to advertise ethically during APP promotion

1. The title contains keywords, the brand words are softly implanted in the text, and the hard advertisement is at the end

An article must be able to help users, or solve their problems. My favorite method is to include keywords in the title, softly embed brand words in the article, end with a hard advertisement, and the article should be included in Baidu News Source, as shown in the figure:

I used two keywords, one is a leveraged word, and the other is the core keyword of the product. The keyword I use to leverage the momentum is "Double Eleven Festival 2016", which is used to take advantage of the momentum to increase the number of readers. As we all know, the attention paid to Double Eleven Festival every year is huge. The core keyword of the product is APP promotion, which means that as long as people pay attention to APP promotion, they are all my target users. I use this word to accurately locate the target users.

2. Ensure that the article is included in Baidu News Source

I mentioned above that we need to ensure that the article is included in Baidu's news source. The advantage of this is that when users search for a certain keyword, our article will appear on Baidu's homepage. It is very difficult for an article to be on Baidu's homepage, but a shortcut is to go through the news source channel. The purpose is of course to increase the exposure of the article, as shown in the figure:

Remember not to use too many brand words. Too many will annoy users. At the end of the article, you should leave the original advertising information. The main benefits of doing so are:

1. The title part accurately locates the target users

2. Content implantation is used to improve user memory

3. Hard advertising at the end is used to emphasize brand information

Of course, we can draw inferences from this example. The leveraged words and core keywords can be used at the same time in the title. Similarly, brand words and core keywords can be used together in the title. This is a method that many colleagues like to use. However, because the brand words are in the title, the article dissemination channels have their limitations. Many high-quality platforms do not allow obvious advertising information to appear in the title.

3. About promotion channels and precautions

Decide which channel to invest in based on the type of article, and try to do it without spending any money. For example, my product is aimed at ASO practitioners and APP operators , so I prefer to submit articles to platforms such as A5 Webmaster, Webmaster Home, Bird Brother Notes, and Auntie's Stories. In addition, there are various self-media platforms :

1. Sina News

2. Toutiao

3. Yidianzixun

4. Phoenix We Media

5. NetEase We Media

In addition, we will focus on operating Zhihu and Baidu Knows, while reducing quantity while maintaining quality. The "quality" here refers to articles that are truly useful to users and can answer and help them. For example, on Zhihu, a good answer will not only get good exposure in the copyright advertisement at the end, but users will also continue to pay attention to you. Slowly, over time, you may become the next Internet celebrity .

After talking about Zhihu, let me talk about Baidu Knows. In fact, the gameplay of Baidu Knows and Zhihu is similar. Here I would like to recommend a tool called 'Baidu Knows Collector'. When you enter keywords in the tool, it will automatically collect titles and question addresses containing this keyword. What we need to do is to answer all these questions. Of course, the brand word information must also be retained.

It is a bit difficult to leave some advertising information on Baidu, so you need to have a big account. Baidu Knows that you must have at least several level 10 accounts or above, so that it is not easy to be deleted. Answer more high-quality questions. Generally speaking, after successfully answering 50 high-quality questions, you can apply for an expert account, and it is easier to leave advertising information using an expert account.

Finally, I would like to emphasize that whether your answer is useful to users is the basis for whether this advertisement is valuable. There are many ways to write a PR article, and there are also many ways to play with it. A piece of useful information can be split up and posted on platforms such as Baidu Knows, Baidu Experience, and Zhihu. In a word, it depends on the needs. The most important thing is that advertising must have integrity.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article @王雪华 is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!