Latest news from the App Store! The upgrade of the comment function has led to the locking of rankings, clearing of words, and deletion of comments...!
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On March 28, 2017, Apple released the official version of iOS 10.3, and developers can directly reply to user comments in iTunes Connect. What everyone didn’t expect amidst all the applause was that all the real-person reviews on the points wall could not be updated on the App Store. At the same time, Apple also arbitrarily deleted existing reviews, locked the rankings , cleared words, and adjusted keyword coverage … It is recommended that students who do ASO optimization should be more obedient recently, otherwise the money spent will not be recovered. The upgrade of the app store review function is either a happy beginning or a tragic beginning for promotion . This article will focus on the app store’s review feature and its impact on app store optimization. 1. The development of App Store reviews On July 11, 2008, iPhone 3G was officially launched, pre-installed with iPhone OS 2.0 and App Store (the beginning of reviews); …Apple is so willful that it hasn’t made any adjustments in 9 years On January 25, 2017, Apple released iOS 10.3 Beta1, which for the first time allowed developers to reply to user reviews in the App Store; On March 28, 2017, Apple released the official version of iOS 10.3. In iTunes Connect, developers can directly reply to user comments and they will be displayed within 24 hours. 2. Developers can reply to user reviews. You can view customer ratings and reviews in "My Apps" in iTunes Connect and reply to customer reviews. The specific steps are as follows: 1) Steps to view ratings and reviews a. In iTunes Connect, click My Apps on the homepage and select the app. b. On the toolbar , click Activities. c. In the left column, tap Ratings & Reviews. Ratings and reviews are displayed on the right d. To filter the list, use the pop-up menu. For example: select a version from the All Versions pop-up menu, or select a region from the All Regions pop-up menu. 2) Respond to customer reviews a. On the Ratings & Reviews page, tap Reply next to a comment. b. If you don't see the Reply option, you may not have the Legal, Administration, App Management, or Marketing role. Additional tips for comment function a. You must be a developer with Legal, Administration, App Management, or Marketing role permissions to reply to customer reviews and edit responses on the App Store product page. Because under Apple's account system, different accounts can be added and granted different permissions. If you find that you do not have this function, you need to find your leader to apply for permission. b. When a developer replies to a user's comment, the user will receive a reminder and can choose to update their comment. If a user to whom a developer responded changes their review, all developers with the Legal, Administration, App Management, and Marketing roles with access to the app will be notified. Email notifications can be managed in Users and Roles in iTunes Connect. c. As a developer, you can choose to re-edit or delete the reply content. d. Replies and edits are pending before they appear on the App Store, and it may take up to 24 hours to appear on the App Store. Furthermore, developer responses can only be displayed on the App Store for iPhone and iPad running iOS 10.3 or later, and Mac version of OSX10.6.6. From the above, we can see that Apple has provided developers with a channel for two-way communication with users, which can be regarded as a positive change. So what is its value and playability? 3. The impact of review upgrades on ASO Users' high-quality reviews of products can provide real references for other users when making decisions on whether to download the product. When doing ASO, we will strive to put high-quality reviews at the forefront as much as possible. The key factor affecting the ranking of App Store reviews is mainly the weight of the account itself, which includes the payment status, usage time, activity level, etc. of the reviewer's account. Usually when we cannot control the weight of the reviewer's comments, we can only like the high-quality comments on the iTunes software to move them forward. The specific operations are as follows: Open Apple iTunes software, log in to your personal account using APPID, and search for the product whose review sorting needs to be optimized in the search bar, such as [Lagou]. By clicking "Yes" or "No" under the high-quality reviews to judge the value of the reviews, multiple clicks on "Yes" by different accounts will make the review appear higher on the App Store front. Obviously this method of influencing the order of comments was a bit cumbersome, so I started doing a lot of experiments to see if developer replies could influence the order of comments. But the tragedy is that our reply did not have any impact on the ranking. In general, the sorting logic of the app store is very similar to Zhihu - sorting is purely based on account quality and comment likes. After the whole experiment, although I was unable to find a quick way to influence the ranking, I found that users with iPhone 6S or above devices that support 3D Touch and have upgraded to iOS 10.3 can use the 3DTouch function to complete the same operations in the App Store reviews as in iTunes on the PC. Through testing, I found that the number of times users under different accounts click on "Helpful" will be reflected in iTunes. I guess the series of high-frequency changes that have occurred since this year are every step in the implementation of Apple’s entire plan, including deleting existing comments, locking the rankings, clearing words... not just arbitrary changes. Looking forward to the new gameplay that will come after everything returns to normal. Mobile application product promotion service: APP promotion service Qinggua Media advertising This article was compiled and published by @Operation Research Society (Qinggua Media). Please indicate the author information and source when reprinting! Site Map
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