How can your app win in the competition if it cannot achieve intelligent operation?
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The so-called intelligent operation focuses on achieving full-end integration of user data, intelligent analysis and decision-making in complex scenarios, the execution of closed-loop automated operations, and influencing product operation decisions through dynamic user data. Of course, it also ultimately achieves a balance between cost and service. What can intelligent operation do for your app? 1. Understand your users for better operations Not only do we need to know the user's static attributes, such as gender, age, and location. We should also know the dynamic attributes of users, and what actions they took at what stage. For example, if the user has just registered, whether he has performed any page operations, whether he has churned, etc. For example, a user is often active at a certain stage, but suddenly one day the user stops coming back. Is it because of some behavior of the user in the product or the user's own loss, etc. For current apps, we should know more about the dynamic behavior analysis of users, which is not only helpful for analyzing the user's experience with the product, but also for knowing what behaviors the user actually performed. These behaviors are key factors, such as adding an item to the shopping cart but not purchasing it within two days or even a week. Use full-end data analysis to understand who our users are, their behaviors, preferences, what stage they are in the life cycle, etc. 2. Implement different operation strategies for different users In-depth understanding of our users is to better operate our users and implement different operating strategies for different users. This is personalized operation. To put it simply, each user is treated differently, that is, one-to-one operations are implemented for users, and point-to-point operations are particularly targeted. For example, for users who have registered for the app but have not visited the product for three days, we can implement different operation strategies, such as pushing product introduction information, such as product advantages, and a series of activities such as giving coupons and trial money. Of course, these operation strategies are sent to this type of users, but each person’s information is different. This is personalized operation, which greatly increases the user conversion rate . Find a more effective way to turn registered users into active users, and then turn active users into paying users, thereby extending the user life cycle in your product. So what exactly is this method? What are some ways to achieve more effective user conversion and user experience? The editor will keep you in suspense for now, so please look forward to the next issue "What are the ways to convert users? 》. How to win the competition 1. Personalized operations win the hearts of users To put it more broadly, with the development of the times, it is becoming increasingly difficult to grasp users' tastes. It is difficult to satisfy everyone, which has become the biggest challenge for app operation. The conversion rate of activities goes up and down. It is said that the operation understands the users best, but in fact, the users are becoming more and more difficult to understand. What they want is not discounts or honors, what do they want? There is no doubt that the diversity of users leads to the diversity of behaviors. It is easy to grasp the needs of everyone, but it is difficult to grasp everyone's heart. The benefit of personalization is that you can say different things to different people, say what they like to hear, and give them what they like. But the premise of all personalization is that we know our users well enough, which is fundamental. 2. Automated operations allow users to convert at every step If personalized operations are not enough to be your app’s magic weapon in the competition, then automated operations are your most effective weapon after all. When the user takes the first step into your app, automated operations have already begun. Constantly stimulate your users to extend their life cycle. Lost users can be called back again, and non-converted users are constantly motivated to convert. Active users are basically maintained at 80% every day. You must be wondering what kind of new skill this is, and how it can have magical effects like taking medicine. I tell you without exaggeration that it can really achieve automated operations. First, through the integration of user data from all ends, we can understand the user’s current state in their life cycle based on their real-time dynamic behavior. Based on the state of their life cycle, we can constantly stimulate them to take the next action and maximize the user’s value. Okay, I won’t beat you around the bush. Just look at a picture and it will become clear. This diagram shows the life cycle of a user, but at each stage of the life cycle, an operational strategy is set up on the Tongdao platform to stimulate user conversion. For example, if a user does not convert after registration, you can send activities or content to encourage the user to convert. For example, if a user adds something to the shopping cart but does not purchase it, you can send promotional information to encourage the user to consume. Automated operations can give your app a head start over the competition. Mobile application product promotion service: APP promotion service Qinggua Media information flow The author of this article @Teemo compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! |
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