Guide to starting a new Tik Tok account!

1. The current situation of Douyin live streaming sales

In recent years, live streaming has become a popular trend. Celebrities and hosts have joined the live streaming industry, transforming themselves into live streaming hosts, entertainment hosts, etc., and joining the live streaming army. In addition, with the operations of major e-commerce companies, many live streaming experts have appeared on major platforms. In addition, live broadcasts of university open classes have also been popular with many users. According to the "2021 Douyin Data Report", the viewing time of the university open class module on Douyin has exceeded 1.45 million hours. If a class is 45 minutes and there are eight classes a day, it is equivalent to approximately 240,000 people taking classes on Douyin for a whole day. It is obvious that all types of live classes have a market on Douyin, and the future development is considerable. Moreover, with more in-depth development, they will exist and grow in more diverse forms. This article shares with you how to start a new Douyin account and live streaming tips. I hope it will be helpful to you.

2. Douyin recommendation mechanism

Before starting the main text, let’s first understand Tik Tok’s recommendation mechanism.

1. Traffic distribution — decentralization

On TikTok, both content producers and users push videos based on user preferences, and traffic distribution is also fairer. And no matter whether the quality of the content of the video you publish is good or bad, it will have a certain number of views after it is released, which can be as low as a few hundred or as high as thousands or tens of thousands. We can also call it a traffic pool. Douyin allocates traffic pools to works based on the algorithm. Based on the performance in the traffic pool, it sees whether it can enter the next traffic pool and be recommended to more people, or stop here and no longer have any recommendations. Therefore, this algorithm allows high-quality works to have more opportunities for exposure, and new accounts can also compete with big accounts.

2. Overlay recommendations

Cumulative recommendation means that the more people are interested in this work, the more recommendations this work will receive and the more people will see it. The following aspects are likely to affect:

● Account weight (initial weight)

● Followers of the account like, comment, etc.

● Likes and comments from non-fans

● Feedback from primary traffic pool users

From the above 4 points, we can conclude that in order to obtain better recommendations in the traffic pool, we must mobilize the power around us in the early stage of video release, and increase the number of views of our released works as much as possible (pay attention to the completion rate), and like, comment, and forward them. It should be noted that if you have a work with good data in all aspects and is very popular with users, at this time, Douyin will recognize your works as works that are popular in the market and will give you more traffic support. After the attracted users click on your homepage to watch other videos, other videos will also get more recommendations.

3. How to start broadcasting on a new Douyin account

1. Preparation before broadcasting

(1) You need to apply for a Douyin account, undergo real-name authentication, and enable the Douyin live broadcast function. Real-name authentication requires a photo of you holding your ID card and other identity information. Please note: one ID number can only be used to authenticate one account.

(2) If you are live streaming with products, you can enable the product showcase function to allow fans to see more products. However, this function is subject to a certain threshold. You must have 1,000 fans and publish more than 10 videos before you can enable it.

Image source: Screenshot from TikTok

(3) After you have activated the product showcase function, you can then post product links. If you have products for direct sales, just set the price and quantity. If you do not have products to sell, you can consider purchasing through 1688 or selling through Taobao Alliance links. As for the commission issue, when posting the link, there will be very detailed amounts and commission ratios, so you need to spend more time selecting products.

(4) After preparing these, you can start the live broadcast. The process is as follows: click [Start Live Broadcast] → Select the live broadcast content, add a title and cover → Add a product link → Click [Topic] and bring up topics related to the live broadcast to get more exposure → Start the video live broadcast.

2. Live product selection

(1) Select products based on market demand

In the early stage, you can choose some products that meet market needs, such as selling down jackets in winter and sun-protection clothing in summer; it is best to choose some essential and urgently needed items, which will be more popular, such as masks were sold out in the early stage of the epidemic. However, in the early stage of the new account, it is recommended to follow the account personality first, select products according to your own account positioning, and deepen the account weight. Food broadcasters sell food-related products, and maternal and child broadcasters sell maternal and child products-related products, and they will receive more attention.

(2) Select products based on fan needs

During the account operation warm-up period, you can create a fan live broadcast group and ask everyone in the group if they have any recommendations for live broadcast products they are looking forward to. If no one responds and the group is not very popular, you can do some small activities to activate fans, interact with them, and enrich the personality of the live broadcast room.

3. Pre-broadcast warm-up plan

When a new account starts broadcasting, the number of people entering the live broadcast room will be relatively small, or even only in the single digits, so we must do a good job of these pre-live broadcast warm-up processes, and if conditions permit, we can do some appropriate live broadcast promotion.

(1) Warm up with a short video. Shoot a few short videos based on the live broadcast theme for publicity and promotion. It is best to release the live broadcast preview short video 1-2 days in advance.

(2) Set up live broadcast warm-up. There is a function in the live broadcast background that allows you to set a live broadcast preview. Click to turn it on and you can make a preview for the next live broadcast, which will get more exposure.

(3) Preheat the private domain. In the early stage of the broadcast, there are few fans and little attention. You can post it in your own WeChat activity group, share it on your Moments, and call on your friends to come to the live broadcast room to add to the atmosphere.

(4) Home page warm-up. Write the live broadcast date on the homepage of the Douyin account to give a preview and make it convenient for fans to wait.

(5) Prepare a good live broadcast plan. Decide whether to invest in DOU+ and how much to invest? Decide whether to run advertising to attract new and old customers to the live broadcast room. What is the budget?

4. How can a new Douyin account open live streaming traffic?

Image source: Self-made picture

When a new account starts broadcasting, Douyin will allocate very low traffic to you to test the popularity of your live broadcast room. If fewer people swipe away and the number of viewers increases steadily, the official will push more traffic to you to increase the popularity of the live broadcast room. Therefore, the fan retention rate is also very important. Try to make users of the live broadcast room watch for more than 3 minutes and have an interaction rate of more than 5%.

(1) Improve the click-through rate of live broadcasts

Set a more attractive title and main picture cover to attract more people to click into the live broadcast room. For example, the title can be: Secret to losing 20 pounds quickly; All 9.9 yuan products explained...; How to apply makeup to reduce age? ;Too cruel! The anchor actually used a microscope to select goods.

(2) Increase user retention rate

Try to use the exquisite decoration and live broadcast style of the live broadcast room to attract users to watch, and inform fans of the next live broadcast time in advance so that fans can wait in the live broadcast room to watch on time; during the live broadcast, you can send red envelopes and lucky bags and set a red envelope countdown to retain users; use cost-effective products as a gimmick, and inform them that the sale will start in x minutes to retain users to the maximum extent.

(3) Interact more with users

Send out welfare products for a limited time, and let users who watch the products deduct 1 from their desired products; hold lucky draws, guide fans to like and follow, and only those who join the fan group can participate; conduct preview flash sales, such as sending out a preview of a product worth 0.1 when the number of likes reaches 10,000; limit the inventory of products on the shelves to create hunger marketing, interact with users, deduct 1 from the desired products that were not purchased, and strive to put more inventory on the shelves.

5. Tips for live streaming on new Douyin accounts

● In the early stage of a new account, you can find benchmark accounts to imitate. You can imitate the live broadcast cover, live broadcast script, short video shooting techniques, etc. Just follow them and you can get more traffic recommendations.

● Trust that live streaming will have certain traffic support, so the first live streaming should be broadcast for more than 2 hours.

● The title and cover of the launch page should highlight the key points and be consistent with the content. A high-quality cover can motivate users to click and watch.

● Select hosts who are good at interacting, mobilize the atmosphere of the entire live broadcast room, and increase fans’ sense of participation.

● The live broadcast scene should be in a well-lit place that can give people a bright and comfortable feeling, and it is best to have a real setting.

Image source: Self-made picture

It is certainly difficult to launch a new Douyin account , but it can be helpful to make good preparations for the launch, rely on official traffic support, take one step at a time, work hard, be good at summarizing and correcting mistakes in a timely manner, and appropriately use some live broadcasting skills.