Girl, do you play Momo?

Hey, add me

Some time ago, I registered two accounts to play Momo, one male and one female. After experiencing it for a while, I feel that why are there so few girls? Is it difficult to pick up girls? Feeling discouraged, I went to the live broadcast section to watch the beautiful anchors and wait for the girls I had flirted with to reply to my messages.

In fact, for Momo, a mobile social network based on location, the more and more active female users it has, the more valuable it is. Momo currently still has a lot of room for improvement in this regard.

Therefore, this article comprehensively analyzes how to increase the number of female users on Momo from three aspects.

• Analysis of female Momo users’ scenarios
• Analysis of Momo's main functions
• How to increase the number of female Momo users?

Analysis of female Momo users’ scenarios

As a girl, let me analyze the psychology of using Momo:

1. Lonely Heart

Momo users mainly come from first-tier cities and the top 10 provinces in terms of GDP, and users aged 19 to 32 account for 82%. Most of the young people in these cities leave their hometowns and work hard on their own. When I get home from get off work, a common scene is holding my phone in bed. It’s late at night and everyone is asleep. I can’t help feeling lonely, so I start chatting with people around me.

2. Vanity

You can post a lot of beautiful photos of yourself and be approached by many people. Even if you don’t reply, it’s still fun to be approached by others.

——by: Zhihu netizens

In real life, after being processed with various powerful beautification software, the photos of female losers can even look better than those of goddesses, and they can receive all kinds of compliments and chats. Compared with WeChat , QQ and Weibo, Momo can better satisfy your vanity by posting a large number of selfies. You can get more attention from others without worrying about others criticizing you.

3. Peep into the heart

Young people are always curious and want to explore new things, not to mention that Momo is also known as the "hookup tool", and through Momo, you can see all the people nearby.

Based on the three psychological states of female users: loneliness, vanity, and voyeurism.

The usage scenarios of female users can be inferred

• Scenario 1:

After getting home from get off work, I don’t want to chat with my colleagues and friends whom I see every day, but I also feel a little bored. I want to get to know the people around me and chat with them. It would also be nice to meet them in person.

• Scenario 2:

When I am bored during my free time, I want to post my photos online to get the feeling of being praised and admired. So I open Momo, upload my carefully edited photos, and wait for people nearby to greet me.

• Scenario 3:

I happened to see an advertisement for Momo and some comments from other people about Momo. I thought it was interesting and wanted to download it to try it out. I discovered that Momo also allows you to view your address book friends, so I clicked on them one by one to see their updates on Momo.

Analysis of Momo's main functions

1. People nearby

After a new user registers, the homepage module they see is "People Nearby". Sort by distance and last active time. This approach helps users find online and nearby chat partners as soon as possible.

Momo user list

The information in the label includes age, level, VIP, imprint/personal signature

There are several types of imprints:

He seldom greets strangers.

He has been to * place (Thailand/USA)

You have the same birthday.

Dynamic: Good morning

…

Imprints are like hooks, e.g. you have the same birthday. If the other person is good-looking, would you be more willing to chat with him/her and become friends with him/her? The introduction of imprints helps to quickly find people of interest and also find more topics for subsequent chats.

2. Nearby Groups

The Momo group function is based on geographic location. It attracts users with common interests and hobbies to join through distinctive group names and rich group information, thus forming a discussion group. In addition to supporting multi-person chats, Momo groups can also publish posts and activities in the group space. It is a function that can help you effectively convert online friendships into offline friendships.

——by: Official introduction

Momo groups currently have seven categories: dating, life, interests, fun, sports, outdoors, and industry. Under these seven categories, nearby topic groups are recommended to users.

The establishment of Momo groups is conducive to the conversion from online to offline. After joining the group, you can set up group questions and answers to quickly increase your understanding of new members.

Compared with nearby people, Momo groups are more likely to be active. 1V1 chats inevitably lack topics, and the emergence of Momo groups can effectively alleviate this embarrassing phenomenon.

3. Dot

When I saw Diandian for the first time, it felt like Tantan was embedded into Momo. I have to say that this way of making friends based on appearance is indeed very popular, especially among girls. Even if a girl with average looks posts her photos on Diandian, she can get a lot of likes and chats in a short period of time.

Advantages: The method is simple and crude, and you have more autonomy in choosing than people nearby. People you don't like can't send you messages

Disadvantages: It is difficult to form effective deposition. When users are playing Diandian, after successfully matching with one, most of them will continue to swipe to find more.

4. Live broadcast

The slogan of Momo 7.0 is: Live streaming is here. It can be seen that live streaming currently has a strategic position in Momo. This year's live streaming is at the forefront, and major companies are doing it one after another. The era of full-scale live streaming has arrived. The difference between Momo and other live broadcasts is that it is not just a one-way interaction. The female anchor may very well be your neighbor, colleague, or even a beautiful woman you met on the street a few days ago. She is someone you can actually meet in real life. Momo live broadcast is stronger in its social attributes. Live streaming should not be a separate app, but a module function within an application.

The introduction of the live broadcast function allows users to watch the female anchor while waiting for others' replies, which reduces the user's bounce rate. In addition, the process of watching will attract a large number of users to join the full-name live broadcast industry.

How to increase the number of female Momo users?

1. Improve the ice-breaking mechanism

WeChat and QQ are based on social networking among acquaintances, while Momo is based on social networking among strangers. One of the difficulties encountered will be how to "break the ice". At the product design level, what can be done to help two strangers quickly become familiar with each other?

First, let’s compare Tantan and Momo.

Tantan & Momo

When two people click "like" on Tantan, the default introduction given by the system is:

Thank you for liking me. Let’s talk about kebabs, Zhangjiajie or hotpot.

The Momo system gives:

I am a Scorpio, from Shangqiu, Henan, nice to meet you.

In contrast, which method can better facilitate communication between you and strangers?

Tantan’s introduction starts with us and what can we talk about. Momo just introduces its information all at once, without giving users any hints about what they can chat about.

Improvement directions:

When two parties like/follow each other, the system will automatically push pictures and texts of topics that may be of interest.

Mutual labeling function

Click on the chat partner's profile page to add a label to that person. With the user's consent, inform both parties. Most people would be curious about what impression they leave on others when they meet for the first time! The introduction of the tag function is not only conducive to the activeness among users, but also tags can be used for big data matching in the future to make more accurate recommendations for stranger friends.

Label

2. One-click pairing

I conducted a small-scale survey in a WeChat group before, and many people suggested "one-click pairing". Momo has been established for so many years and should have a large amount of user information. Perform feature analysis on data and population attributes, and add a one-click matching entry. For users, this gameplay is simpler than “click”, but the possible problem is that the recommendations are inaccurate, causing users to feel greatly disappointed.

3. Becoming a " couple " can speed up your upgrade

You can introduce couple identities in Momo. If two people confirm each other as a couple in Momo, their level upgrade can be accelerated and they can be given couple benefits. In Momo games (Tank Front, Legend of the Gods), their game skill points will also be improved because of their couple status.

Let’s imagine a scenario: a girl and a boy who like to play Momo games see the official promotion that they can get more equipment and skills by becoming a couple. They met on Momo together and obtained the status of a couple. Because of this opportunity, they often met up to play games together offline.

Summarize

The key to the activity of the Momo community lies in its female users, so how to meet the social needs of female users has become an issue that Momo needs to keep thinking about and iterating on. This article mainly analyzes the usage scenarios of female Momo users, the main functions of Momo, and some thoughts on how to increase the number of female Momo users. My analysis is still in its infancy, so I would like to ask for your guidance.

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The author of this article @龙潇Shana is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!