There are only a few habits between you and the big guns of operations
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It is basically a consensus among everyone that operational work is extremely complicated. When operations staff are overwhelmed by trivial matters, it is not easy to sort things out and solve them one by one. So, as an operator, how can you sort out the main thread and find regular methods in the chaos? This brings us back to the word "habit". Habits themselves are long-lasting things that require a lot of effort to develop, and it is even more difficult to stick to them. However, once you develop good operational work habits, the changes brought about are very significant - you will be able to find your own way in your daily work and respond to situations as they arise. The reason why operations experts can handle daily complex tasks with ease is inseparable from their good work habits. So what good habits should one have to be a good operator? 1. Pay attention to and make good use of data (visualization) The impression that cannot be touched is false, the data that can be seen is true. Any type of operational work can be quantified through data. For example, user operations include user growth rate and churn rate, content operations include reading volume and forwarding volume, event operations include paid conversion rate, and so on. No data, no operation. Real operations experts usually use some professional data analysis tools to count and analyze operations data, such as Sensors Data and Umeng data analysis tools. Data will not lie. Data can help you discover the hidden patterns in your operations. You can understand users' psychology and preferences based on the results of data analysis, so as to achieve the goal of optimizing your operations. 2. Make good use of the knowledge base (learning and accumulation) Operations is a job that requires a lot of ideas and is in a state of output all year round. All day long I am either planning a campaign to attract new customers or writing an article that touches the hearts of users. However, all ideas and articles cannot be made up out of thin air. If there is output, there must be input to balance it. The so-called input refers to daily learning and accumulation. If you want to become an excellent operations staff, in addition to completing your daily job, you must also constantly absorb nutrients from various channels . For operations personnel, it is a good idea to visit more operations knowledge learning and business exchange platforms, such as Mantou Business School , Everyone is a Product Manager , Three Classes , Love Operation, and Gupo's Things. Paying attention to these platforms for a long time will help you absorb new knowledge related to operations. In addition to strengthening the learning of operational knowledge, operations personnel also need to establish an operational knowledge base of their own, which can be accessed at any time when needed, so as not to run out of ideas when output is needed. If it is an operations team, the best way is to establish an operations team knowledge base, just like building a library, so that everyone can work together to share operations knowledge and experience and maximize the team's value. “A good memory is not as good as a bad pen”, this principle still applies today, except that the tools used have been upgraded from bad pen to mouse and keyboard. Nowadays, people are more accustomed to storing knowledge on hard drives or in the cloud, because people's memory is still not as clear as computers, nor as stable as computers. Compared with local hard disk, it is more convenient to build the knowledge base in the cloud. It can be called up at any time on any terminal and is also easy to share. Here I recommend a very good "rough draft": WPS Cloud Document. In addition to providing cloud storage for team knowledge bases, WPS Cloud Documents also has some very practical features for operations personnel, such as multi-person collaborative editing, which supports multiple people editing and commenting on a document at the same time. This is a great boon for operations personnel who need to proofread and discuss documents frequently. Cloud documents also support viewing and restoring historical editing versions of documents. During use, you may discover some surprising details from time to time. For example, the setting permissions for sharing links are very detailed. You can allow only viewing or editing, or you can set it to be visible to everyone or people within the company. It is very user-friendly. If you haven’t found the right “rough writing” for yourself, you can give it a try. 3. Everything should be streamlined ( logical thinking ) What's the first thing to do when things go wrong? Perhaps the answer from many operations experts is to use tools such as XMind and Visio to organize every process of this matter. Break a task into several large steps, and then break each large step into smaller steps. At the same time, list the specific process, participants, precautions, etc. This is the only way to increase the feasibility of this matter and turn seemingly difficult goals into small things. At the same time, the splitting process will also prompt people to think more deeply about how to complete tasks reasonably and efficiently, thereby optimizing the process. Once you develop the habit of process-based thinking, the tasks in your mind will change from being presented as a single noun to being a flowchart. And when you split similar tasks again, it will go more smoothly because of the thinking process from the last time. 4. Clever use of operation tools (being clever) If you want to do your work well, you must first sharpen your tools. A good operator must know how to constantly find tools that suit him. The WPS cloud document mentioned above is not only used to manage the team knowledge base, but I also often use it to revise text articles with others. After using it, you will never want to go back to the traditional way of sending downloads repeatedly. It is true that "it is easy to go from frugality to extravagance, but difficult to go from extravagance to frugality." Creating illustrations for articles, typesetting WeChat articles, generating QR codes, etc. are tasks that many operations staff often do. For simple illustrations, you can use Chuangketie, which is much simpler than PS. For WeChat article typesetting, you can use 135 Editor or Xiumi. The QR code generator is recommended. The URLs of the products mentioned above are as follows: WPS Cloud Document: https://drive.wps.cn/landing.html Maker Post: https://www.chuangkit.com/ 135 Editor: www.135editor.com Grass QR Code Generator: http://cli.im/ Here I would like to recommend a very good article: "All You Need to Become an Operations Master Are These 14 Tools". The tools shared in it basically cover all aspects of operations work. 5. Write daily reports frequently (execution ability) Generally, operations departments submit weekly reports every week, but in fact, for operations, it is very necessary to make a daily report for yourself every day. When there are too many things to do, it's easy to spend the day in mediocrity. At the end of the week, the weekly report was empty. Is the operation lazy? Mostly not. (Of course, this does not deny the fact that a few people are really lazy.) The daily report does not need to be very detailed, just briefly record what you have accomplished today. It can usually be completed within a few minutes. But in the process of writing a daily report, I will clearly realize what I am spending inappropriate time on. Will pay attention later. Writing a daily report for yourself has two purposes: one is to facilitate the writing of weekly reports; the other is to allow yourself to see your own progress, thereby supervising your work progress and improving execution. "Have I been lazy today?" "If I have, I will have to work hard next time." In addition, when the daily reports have accumulated a lot and you look back, you will have a great sense of accomplishment - it is these small things that have made you who you are today. “I’ve heard a lot of truths, but I still can’t live a good life” is just something I say, don’t take it seriously. The operational work habits mentioned above are actually relatively basic, but not many people can really do them. The reason why operational experts can become operational experts is often because of the cultivation of these good habits. Ask yourself how many of these you have achieved, and you will have a rough idea of how far you are from becoming an operations expert. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @欧开磊 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! |
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