The growth formula of Liu Genghong's live broadcast room

Recently, Liu Genghong’s live broadcast has become very popular. Everyone is following him to exercise, and the whole nation has started “cloud” fitness.

100,000 people are online working out with him, 100,000+. The maximum number displayed in the upper right corner of Douyin is only 100,000+. He is really popular. Even Douyin’s millions of big Vs, tens of millions of stars, and even well-known professors do not have a fraction of the number of people online in his live broadcast.

Liu Genghong, the middle character is a little tongue-twisting, and the pinyin pronunciation is [geng]. He gained 19.43 million followers in 30 days, which may have set a record in the history of Douyin. The previous record for the most followers was by Zhang, who gained 16 million followers in two months. One way of gaining followers is through live streaming, and the other way is through short videos.

The only time a live broadcast room could have such a high number of online viewers at the same time was probably at the beginning of the epidemic in Shanghai, when the video account had more than 5 million viewers, a "exclusive" cloud disco for Shanghai people to relieve stress.

What makes people fall in love with cloud fitness?

Searching for fitness, sports, running, reading and studying, which are considered the most anti-human events in history, form the most obvious contrast with the simplest happiness that humans can obtain. Isn’t it happy to lie on the bed, watch Tik Tok, and look at beautiful girls and handsome guys? Isn’t it exciting to travel in the canyon with friends while holding a mobile phone? So, why is fitness so addictive and why so many people are watching it? The reason is that it’s so “fun” that you can’t imagine how fun it is.

Today, I will share with you the growth formula that cannot be seen in Liu Genghong’s live broadcast room.

01 Growth is the most enjoyable: Following the exercise, the consumption of muscles is very enjoyable

Although fitness and learning are anti-human activities, they have different feedbacks. The feedback from reading and studying is very slow. You may learn a certain knowledge point while reading and be excited, but the feedback cycle after practice is very long. Half a year for the postgraduate entrance examination is only a moment, and ten years of studying is only a moment. Therefore, reading cannot give immediate feedback. But when you do fitness, you can feel your fat burning and your chest muscles tightening after exercise. At this time, you will feel very "refreshing".

The burning of fat, the tightening of muscles, the smell of sweat all over the body, and the instant feedback, all of these look very cool to those who exercise.

02 The second pleasure of growth: It’s great to see the couple’s body shape, I also want to exercise, self-discipline makes me feel even better

Isn’t it a very comfortable thing that someone teaches us how to exercise online and urges us to exercise in a very rhythmic manner? Just like what some netizens said, the rhythm is so similar to the beat of Compendium of Materia Medica that you can't stop.

Not only that, everything is goal-oriented. When we look at Liu Genghong's big muscles, we are also fantasizing that after training, can I have the same body shape as him, or a more muscular body shape? Will I be more motivated? After all, when consciousness drives our muscles, what follows is the pleasure brought by feedback.

When you are in an environment with imaginary goals, people who motivate you, melodic rhythms, and 100,000 "cloud classmates", you will believe more that self-discipline can make you a better person.

03 The third joy of growth: I have prepaid for the future, and I can also lose weight, which makes me happy.

Suppose you could see the future, and would you be excited when you saw yourself becoming thinner, more beautiful, and with a more even figure after exercise? And this is prepaying the future in advance. In fact, this kind of advance payment of the future is not only reflected in fitness, but also in many other scenarios. For example, we see someone on Douyin teaching you how to gain 50,000 followers in 15 days, and the price is 999; another example is a course to improve corporate leadership, 3 classes for 2,399, and similar behaviors. These are all advance payments of your future, telling you that if so many others can succeed, earn, and gain, you can do the same.

Would you be moved too?

Of course, being able to imagine yourself in a certain scenario in the future would definitely make you excited, and this is one of the secrets to the rapid growth of Liu Genghong’s live broadcast room. Of course, this is only one aspect of it.

04 The fourth growth is great. 100,000 people are in the process of rolling up their sleeves. How can I just sit back and relax?

What I firmly believe is that among your friends, there must be someone who is secretly watching the live broadcast, and there must be someone who is chatting about Liu Genghong during their slacking time at work, and there must be someone who is even secretly buying yoga mats and sports equipment and practicing every day following the live broadcast.

Judging from the huge arithmetic search for yoga mat index, the relevant index is clearly showing a rapid upward trend. In the live broadcast room, there are 100,000 people competing with each other. How can I lie down? This is the contest between inner perseverance and internal competition. You can’t lose, you don’t admit defeat, you want to become beautiful, you want to shape your body, you want to succeed, this kind of inner competition is pushing you to keep moving forward.

When more people engage in involution, it becomes a driving force.

We have briefly analyzed several reasons why people fall in love with cloud fitness, and these are also one of the secrets of the growing popularity of Liu Genghong's live broadcast room. Of course, the analysis is still incomplete. From the perspective of growth hacking, there are still many points that may be overlooked or even unexplored.

Growth point 1: Internal trigger

"When you have a feeling in your heart, when this feeling occurs, you can't help but want to do that thing" and this is the internal trigger. Internal triggers generally refer to your own emotions. For example, if you are happy today, you will unconsciously post a circle of friends. If you are in a bad mood, you will unconsciously put on headphones and listen to sad music in NetEase Cloud Music.

In the fitness stage, fitness can give you the happiness you expect in terms of body shape, and over time you will become addicted to it. You will unconsciously and autonomously remember the start time, and even start to look forward to the live broadcast time every day. It’s like buying a product online that you really like. Since placing the order, you will open the software to check the progress of the delivery all the time, and look forward to the delivery arriving soon every day.

Have you become dependent on Liu Genghong's live broadcast room?

Growth point 2: External triggers

Where there is internal, there must be external. There are more external triggers than internal triggers, such as feedback triggers, interpersonal triggers, autonomous triggers, etc. What we need to use here is environmental triggers. Fitness is in April, and summer is in May. It is the right time to start fitness. Summer is here, and people wear less clothes, but they become more "picky" about what they wear. After winter is over, the most worrying thing is that the size of clothes they wore last summer is not the same as it is now.

Not only that, in the office environment, seeing colleagues around you constantly changing their clothes, their figures and their clothes will gradually trigger people's motivation. When you see an envious colleague, you will say: You have a great figure, I want to lose weight and get in shape; You look so strong in the clothes you wear, I also want to get fit.

Yes, when you have the right time, right place and right people, will it trigger you to go for fitness?