Today, Vipshop and PP Assistant were both removed from Apple's shelves! What is the reason behind it?

1. Vipshop and PP Assistant were both removed from the shelves by Apple!

Today, Qinggua Media opened the Apple query tool and found that the well-known products Vipshop and PP Assistant were both removed from the shelves! Vipshop was removed from the shelves at 12:00 today, and PP Assistant was removed from the shelves at 2:00 this morning. Please see the picture below!

Open the App Store on your phone and search for the keyword : Vipshop, it is no longer on the list! Please see the following figure:

2. Why was it removed from the shelves?

A careful analysis revealed that Vipshop recently updated its products on February 16, and the specific removal time was on the 17th, which is today at 12:00. In addition, Qinggua Media found that from February 10 to February 15, the number of reviews on Vipshop's Apple App Store was relatively frequent, soaring from an average of 25 comments per day to 80.

The comments made by PP Assistant surprised Qinggua Media even more, from an average of more than 20 comments to 769 on February 10 and 888 on February 14.

Anyone who does ASO knows that there are many factors that affect the product rankings in the Apple App Store, and the key factors are downloads and reviews. Recently, Apple has been cracking down on it, and reviews have always been the target of Apple's strict crackdowns.

According to relevant analysis, Qinggua Media speculates that the removal of Vipshop and PP Assistant was partly due to comments made during product iterations and updates! It's not just Vipshop's products that are like this. Before this, many tools , lotteries, chess and card games, live streaming games, etc. in the industry have been taken off the shelves and warned because of Apple reviews.

Therefore, Qinggua Media recommends that you should avoid making comments in the near future. Even if you really want to make comments, it is safer to make fewer.

3. The Apple App Store has been updated frequently recently!

The Apple Store has been updated frequently recently, and has been frequently updating its algorithms since January this year. From the hot search and keyword locks some time ago to the hot word locks now, currently high-hot words have almost been locked by Apple. Even if they are on the list, they will be put back to their original positions by Apple soon.

What Apple is going to do

Numerous events and industry data indicate that the reason behind Apple's drastic adjustment of its ranking algorithm is to clean up the domestic app market and nip in the bud those who mess up the Apple App Store rules, so as to pave the way for the Apple search bidding ranking that will soon be launched in China. After these rounds of algorithm updates, there are only a few domestic machine brushing vendors left.

Domestic mobile application products account for a high proportion of the global total. The average price of game products launched overseas in the United States is around 1-2 US dollars, which is equivalent to about 6-14 RMB in RMB. If Apple's search bidding ASM is released in China in the future, the click price will not be cheaper than overseas through the click search bidding method.

There are many ways to promote APP . In fact, Qinggua Media believes that APP promotion is not limited to the battlefields of Apple and Android application stores. For example, traditional media platforms such as Sina , Tencent, Youku, iQiyi, plus WeChat and Weibo, or more marketing activities, Baidu information flow and other methods can all achieve new users. In the early stage, we have tried various promotion channels , kicked out bad channels, and kept good channels for our own use, which can still bring a lot of new users.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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