First-hand experience in APP advertising, which channel is worth placing App advertising!

Recently, relevant personnel of Qinggua Media have placed a lot of advertisements , including Guangdiantong , Shenma Search , Toutiao , WiFi Master Key, NetEase Youdao, Tencent Zhihuitui , Fanstong , App Store Recommendations (CPT/CPD), etc. I will discuss the effects of various advertisements with you based on my own personal experience. The following are just my personal opinions and are for reference only.

Affiliate Program & CPA

Advertising effect: ★★☆☆☆

Registration cost: 1.5-5 yuan

We have talked too much about the A-based settlement method of online alliances, and we all know how they do it. Here I just want to say that this method is not suitable for APPs without financing . This method is just throwing money, but it can be suitable for financing products. In this way, the money can be burned quickly. Although the quality of users is not good, the number of user registrations has increased, and there is an explanation to investors .

GuangDianTong

Advertising effect: ★★★☆☆

Registration cost: 5-10 yuan

We have been using the GuangDianTong model since we started, and the renewal has never been interrupted. This model is not very good, it can only be considered average. Generally, the download cost is less than 1 yuan per download, but the registration cost is much worse. However, after the revision of Guangdiantong, a variety of creative advertising copy was added. The cost is not high, so you can try it. Click to view: Introduction to Guangdiantong Advertising

App Store CPT

Advertising effect: ★★☆☆☆

Registration cost: 5-20 yuan

Currently, many APPs still focus on app stores. After being recommended by mainstream app stores many times, I sincerely advise everyone that the current app stores are no longer as effective as they were before 2013. Now, if you want to find an official recommendation, you need to sign an annual contract, which is not suitable for small businesses. If small businesses want to do this, they can find editing resources through a third party. In short, the CPT is at least 5 yuan per download. If you are a large company with money, you can continue to do this. The app store has real users and higher user stickiness.

App Store CPD

Advertising effect: ★★★☆☆

Registration cost: 5-10 yuan

App store CPD, I have mentioned this in my previous articles. Currently, Baidu, Xiaomi, Wandoujia , Huawei, etc. can open CPD promotion accounts independently, but these accounts have nothing. You only need to set a unit price and daily budget, and the rest depends on the results. One thing I want to say is that some app stores fake download numbers to defraud advertisers of their fees. If some people still don't understand what the App Store CPD is, my understanding is this: the App Store first asks those companies that have signed an annual contract to select the recommended positions. If after the selection there are still some small positions in the corners that cannot be sold for the time being, the ones with higher CPD bids will be temporarily placed in that position.

Search Engines

Advertising effect: ★★☆☆☆

Registration cost: None

Search engines in China include Baidu/ 360 Browser / Sogou , and abroad include Google /yandex/bing/yahoo, etc. There is also Shenma Search (UC Browser’s default search) on domestic mobile terminals, etc.

In order to ensure a balance between domestic and international users, we have been trying to put ads on Google, and the cost is around 7 to 15 yuan. I have also conducted research on other foreign search engines, including 12 Yandex agents, 9 Bing agents, and 42 Yahoo agents. If anyone wants to be a foreign user, you can add me on WeChat and I will give you all the information.

At present, Shenma Search has completed the agreement. During the account recharge process, there is no advertising effect. We can communicate again if there is any new progress in the future.

Today's headlines

Advertising effect: ★★★☆☆

Registration cost: 3-10 yuan

I have been working on Toutiao for a while, and overall I feel the effect is quite good. In addition, Toutiao's Toutiao account is a good way to promote. You can open a Toutiao account on your own and do more soft advertising for your products through articles.

Click to view: Introduction to Toutiao Advertising

WIFI Master Key

Advertising effect: ★★★★☆

Registration cost: 6-13 yuan

There are relatively few advertisers for Wifi Master Key at present, and the ad space is limited, but there are many users of Wifi Master Key. Currently, the platform charges 0.6 yuan per download to all advertisers. They have been running the Wifi Master Key Treasure Box for some time, and recently they added banner ads . Overall feeling: The data provided by the platform is real and there is no suspicion of falsification, but the number of downloaded and registered users is too small.

NetEase Youdao

Advertising effect: ★★☆☆☆

Registration cost: None

Because my product is related to translation, I launched advertising on NetEase Youdao Dictionary. It has only been a short while, and the overall advertising effect is not very ideal.

Tencent Zhihui push

Advertising effect: ★★☆☆☆

Registration cost: None

Zhihuitui previously only supported Tencent Video , but it seems that the Tencent News client is now also available. I have just opened an account and will share more experiences with you in the future.

Click to view: Tencent Zhihuitui advertising introduction

Fans Pass

Advertising effect: ★☆☆☆☆

Registration cost: 10-20 yuan

It's a bummer. It may have a large exposure, but the conversion rate for user registration is terrible. It may be that the agency you found operates poorly. When you open an account on Fanstong, you must make sure of the other party's operating technology. The difference in high and low costs of operating technology is more than ten times. This is a bloody lesson. (Qinggua Quotes: Gaga’s Fans Channel was not funded by us, otherwise it would not have achieved such results. The pitfalls we encountered were all due to a lack of understanding of our business...)

Click to view: Introduction to Fanstong Advertising

Sina Fuyi

Advertising effect: ★☆☆☆☆

Registration cost: Temporary

I have a clear understanding of the advertising format and have conducted research many times, but I have never opened an account for promotion.

Click to view: Introduction to Sina Fuyi Advertising

From this it can be seen that the delivery effect of GuangDianTong is slightly better. You can also go to our site to learn about GuangDianTong delivery skills and see how others deliver GuangDianTong!

If you want to place an advertisement, please contact Qinggua Media official

This article was compiled and published by Qinggua Media. Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, information flow advertising, advertising platform