How to create a high-click title and double the number of readers in 10 minutes?

In today's world of information explosion and extreme fragmentation, the time we spend on a platform or an article is constantly shrinking. We basically scan the title for 2-3 seconds and exit the page immediately if we are not interested. In this way, whether the title of an article attracts readers directly determines the dissemination strength of the article.

There is no doubt that a good title can bring huge traffic . It can spread your article hundreds or thousands of times and get strong recommendations from major platforms, further increasing the amount of reposts and exposure.

Qinggua Media summarized the title

Two major misunderstandings

Seven major types

Four Experiences

Today, let’s talk about those 10W+

What are the tricks for titles with over 1 million views?

01 Two Misconceptions

First, we need to correct two very typical thinking errors when choosing titles:

Myth 1

When we come up with titles, we tend to summarize the content of the article or video rather than attract readers to click in. These two points are very different;

Because in the past, when we wrote articles, we would read them one by one without looking at the title first.

Today, we see the title first and then click on the article. If readers don’t click on the article, then the article is useless or even scrapped, and all previous efforts are wasted.

Therefore, the first purpose of our title is to attract clicks, not to summarize clearly.

The best approach is to summarize the article clearly and then optimize it to attract clicks.

For example, let's look at this set of titles:

Original title: Don’t be so sad and angry, the world doesn’t owe you anything

Awesome title: My best friend of 6 years blocked me

The title of the article summarizes the main idea of ​​the article, but readers may not necessarily read such an article. Although the wonderful title seems to have nothing to do with the article, the second title is more attractive to our clicks.

Myth 2

The second misconception is that we want readers to continue to spread the content rather than just read it.

For example, when we used to read "Zhiyin" or "Reader", we would see an article in it that we thought was very good, but we had no way to spread it at that time because we didn't have mobile phones or other channels to share, let alone send that "Reader" or magazine to our friends.

But now, when we see a good article, we can share it with our friends, classmates, and colleagues with just a click of our finger and a few simple steps.

Therefore, the title of our article is to encourage people to continue to spread it, rather than just reading it.

For example, a set of titles like this:

Original title: It’s better to love just right than to love too early

Wonderful title: How many people ended up marrying their high school classmates?

The title is similar to the summary title above, but it is more descriptive and also means the main idea, but it will not get too many clicks.

The second type is, how many people end up marrying their high school classmates. Such a title will evoke a scene, resonate with and evoke a sense of substitution among many readers, and it will spread. Some readers will even send this article specifically to their former classmates or the person they secretly loved, so the article continues to be circulated instead of just being read once and then forgotten about.

02 Seven types

After discussing the two misconceptions, let’s take a look at the types of titles that appear in articles with more than 100,000 views:

Questioning and rhetorical question

Usually, if we raise a question in the title that everyone wants to know the answer to, there is a high probability that readers will click in to read.

for example:

1. Why do people want divorce?

2. I will “scold” you until you succeed, do you dare to finish reading it?

3.Why can’t I use group purchase coupons when I treat my girlfriend to a meal?

4. Why do people with depression in the United States get better immediately after arriving in Beijing?

5. Limited to 11 units worldwide, this is the fastest city car on earth. How much do you think it will cost?

All of the above titles contain a question to arouse the reader's curiosity and raise his questions. If he is interested in this question, he will click and read your article. If our article solves a confusing or common problem, we can directly use it in the title.

Celebrity Tags

Take advantage of the celebrity's fame. The more famous the celebrity is, the greater the appeal and the higher the forwarding rate.

For example:

Shi Yuzhu, Zhang Xiaolong , Jack Ma ,

Wu Xiaobo , Ma Jiajia, Li Ka-shing, etc.

These are some celebrities.

Or someone who is more famous.

We use it in the title.

There will be a higher reading volume.

for example:

1. Shi Yuzhu’s management experience

2. Zhang Xiaolong's ten elements of product design

3. Video that was banned by Jack Ma: Jack Ma filmed by foreigners

4. Wu Xiaobo’s bubble-making plan this time is more low-key than the 4 trillion yuan plan

5. Ma Jiajia’s speech at Vanke: People born in the 1990s don’t buy houses at all, and everyone was shocked!

In one episode of "U Can U Bibi" , Li Yinhe made a presentation in which he mentioned a sentence: The marriage system will disappear in the future. Then there was an author who wrote an article titled "Li Yinhe Says: The marriage system will eventually disappear in the future". He originally had only a few hundred fans, and the number of readers per day was a few hundred. But after he used such a title for this article and used the celebrity tag, the number of readers of his article increased to more than 10,000, which is the total number of readers of all his previous articles combined.

Practical skills

The more our content and titles appear, the more valuable they become to users, and the higher our content forwarding rate will be.

For example:

1. iPhone quick input skills

2. The top 10 best public account cases of the year, and 9 must-have tools for new media experts

3. [Driving skills] Introduction to rearview mirror blind spots and corresponding solutions

4.30 pages of useful information PPT | The most in-depth e-commerce industry analysis report in history

5. Take photos of your kids like this, they will thank you when they grow up

Most of them are based on these skills, methods, dry goods and the like. If we are writing an article with dry goods, we might as well use this title technique on it. Generally speaking, if our content is more useful, our collection volume will be higher.

Leave a suspense

The suspense style, as the name suggests, leaves a suspense, leaving an ellipsis at the end, triggering a series of imaginations among users.

for example:

1. This is what you want day and night...

2.O blood type! An angel with broken wings in the previous life!

3. Don’t read this if your blood type is not O!

4. This beautiful driver mistook the accelerator for the brake, and then...

5. Apples bleed after taking a hot bath. The secret is...

6. League of Legends players appeared on If You Are the One, and all 24 lights went out...

The above case makes use of dramatic conflict, and then there is a relatively long ellipsis. The purpose is to let the user think about what happened next. In fact, this is also a way to arouse his curiosity.

Hot Events

If we combine it with the latest hot events, this article will attract more attention.

for example:

1. Today, the wonder of Zhangjiajie's rime has been all over the screen!

2.2016 Internet Salary Report! Which gear are you in?

3. Lin Dan cheated on his wife, what should Xie Xingfang and others do?

4. Three Lives Three Worlds: Female Supporting Characters, all the most stunning makeup looks in the world are here!

5. This company is going public today, and the net worth of “the person that Jack Ma admires most” will be worth hundreds of billions!

There have been many celebrity cheating incidents recently, including Li Xiaolu, PGone, Xue Zhiqian , Bai Baihe, etc. We can use these hot topics in our content. At this time, normally, the reading volume of content with hot topics and without hot topics is very different. But if you are good at following hot topics, then following hot topics is actually a relatively fast way to increase your followers.

Counterintuitive

Generally speaking, the more counterintuitive the content is, the more eye-catching it is.

for example:

1. The loss of marrying one person is too great

2. What do we get from marriage?

3. Never fall in love with someone who studies medicine!

4. Why do men generally no longer pursue women nowadays?

5. A bigger house is better, not a home; a smaller home is better

The above are all very abnormal. The more abnormal our article is, the higher its click rate will be.

Digital summary

It is urgent to know what the points are, which is conducive to mobile phone reading. We can directly summarize how many points there are in the title. This will allow readers to have a mental expectation before reading, saying: Hey, I will probably read this many words, this many methods, etc.

for example:

1. These 8 types of people in your circle of friends are all liars, and you didn’t even know it!

2. How to clean winter coats without washing: 5 tips to say goodbye to stubborn stains

3.How many of these 10 breakthrough technologies that represent the future do you know?

4.17 pictures that make you uncomfortable after reading them, and even more uncomfortable if you don’t read them

5.14 irrefutable reasons for breaking up, teach you how to perfectly avoid the next Valentine's Day

The above are some methods of digital summarization.

03 Four Experiences

Finally, let me share some of my experiences in coming up with titles. I think these four are particularly practical and they are what we should always keep in mind.

Crowd tags

What kind of relationship does your content have with whom? This is quite important. For example, we are in a coffee shop now. There are people sitting next to each other very close to each other and there is a table of people chatting. However, it is very likely that we cannot hear what the people next to us are saying because the content has nothing to do with us. But suppose we are in an office, an open office, and I am at one end. If someone mentions your name at the other end, I can hear it immediately. Why can I hear it from such a distance? The main reason is that this information is all related to me. I really want to know if someone is saying something bad about you, or praising you, etc. Because these contents are related to me, I can receive them more easily. So, I personally often use crowd labels.

for example:

What advantages do Scorpio boys have that other zodiac signs don’t have?

The constellation crowd label is used

1. Why are people born between 1989 and 1991 considered the most embarrassing generation?

2. People born in the 70s cried, people born in the 80s were silent, and people born in the 90s didn’t understand

The age group label is used

If someone is in this tag, there is a high chance that he will open such an article.

You can also make good use of group labels such as zodiac sign, occupation, school, age, gender, hobbies, etc.

Improve your image

Simply put, it is to help fans gain recognition from their circle of friends. To put it more simply, our titles can help our readers show off, so more people will click and forward them.

For example,

There was a title like this:

What is it like to be a girl who can draw?

Actually, unless you are really interested in what this girl who is painting looks like. Unless you are doing this research, the first reaction of a normal person would be: What does it have to do with me...

But this second title:

Why marry a girl who can draw? You will understand after reading this...

Such an article will attract some art students, designers, etc. They will click in to read it, and then forward it to their friends and say: You know how good I am now, etc.

The principle is: tap into his inner desire to gain recognition , and he will forward such articles.

How to quickly improve the "title sense"?

How to quickly improve the sense of title, and how to determine the feeling of a title? Many people will learn a lot of content from titles or something, but there is a habit that I think everyone can develop:

When you read an article every day, ask yourself why you clicked on it? This is the quickest way to record...

Because we will definitely read some articles more or less every day, and then we should take a minute to think carefully and ask ourselves why we clicked on this article just now. If possible, copy the title, collect it yourself, and build your own title pool.

I collect about three titles every day, and I will use 90 titles in a month.

When you don’t have a title, you can click in to see if there is a suitable title format that can be used for our article today. It’s that simple.

What to do if you can’t think of a good title?

What if you still can’t think of a good title?

Find an account with a good title, quickly flip through the historical articles, paste the elements in, and write a few immediately, and you will get the feeling...

Find an account with a good title, quickly browse its historical articles, and keep adding elements from your article. You can probably write 10-20 elements on paper (just like tags).

Then, write a few titles immediately based on the patterns or formats of its historical articles. I believe you will come up with several titles in just a few minutes. Then, slowly optimize them one by one. If you still have energy, you can hold a vote in your group to decide what kind of title is better.

Summarize

Finally, a good article should be a combination of “good title + high-quality content” .

Although a good title can bring huge traffic, if the content is not good, readers will still jump out of the article and leave directly after reading it once, and it will not be possible to retain this traffic and make further conversions .

Therefore, a good title plays the role of icing on the cake on the basis of high-quality content. We should spend more energy on content production and optimization. In addition to this, work on the title.

This article was compiled and published by @墨记操作(Qinggua Media). Please indicate the author information and source when reprinting!

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