For information flow promotion, which channel is currently having the best effect?

2016 is the explosive year for information flow advertising . As super apps become more and more commercialized, the competition for information flow advertising is becoming more and more fierce. Here, the editor will introduce to you the most popular channels for information flow advertising . Let’s see which channel is more suitable for you!

1. Weibo Fans Channel

Daily active users: 120 million

iOS: 40%

Women: 60%

Age: 60% are between 18 and 25 years old

Basic situation: Weibo is a social media platform mainly used on mobile devices, based on user interests and open relationships. Information flow ads are native and diverse in form. FansTong is a mature commercial channel and is currently a must-invest channel for most developers.

Paid results: CPM - charged by the number of thousand impressions; CPE - paid by effective interaction

Fanstong has 7 creative information flow delivery formats: account, nine-square grid , video button, multi-image blog post, large image blog post, large application image, and recommended application

2. Tencent Social Advertising

Tencent Social Advertising is the previous name of Guangdiantong .

Daily active users: 100 million+

iOS: 40%

Women: 45%

Age: 18-40 (85%)

Basic information: Guangdiantong includes many resources such as Tencent Mobile, WeChat , QQ Space, etc. Usually, feed ads are more popular. This includes QQ space and third-party apps, such as Choushibaike .

It has a large scale and uneven traffic , making it suitable for various types of APP delivery. The more well-known vertical e-commerce companies on the market invest tens to hundreds of millions of yuan a year.

Paid results: CPM-pay per thousand impressions; CPC-pay per click

3. Sina Fuyi

Daily active users: 4 million

iOS: 30%

Women: 30%

Age: 90% are between 25 and 35 years old

Basic situation: In addition to Sina News APP and wap traffic, it also includes traffic alliance APPs such as Xiaokaxiu , Meipai , and Dayima .

Payment effect: CPM-pay per thousand impressions; CPC- pay per click

4. Tencent Zhihui push

Daily active users: 50 million

iOS: 70%

Women: 40%

Age: 18-35

Basic situation: Includes Tencent.com (average daily PV reaches 930 million), Tencent Video , and Tiantian Kuaibao resources. IOS users are very large, which is suitable for large-scale expansion.

Paid results: CPC - pay per click

5. Baidu feed

Daily active users: Baidu Mobile has over 100 million daily active users, Tieba has over 300 million daily active users, and Baidu Browser has a relatively low daily active user base

iOS: 45%

Women: 40%

Age: 14-50

Basic situation: including mobile Baidu, wap Baidu, Baidu Tieba mobile and PC, Baidu browser and other resources.

Billing method: cpc , cpt , cpm

6. Toutiao

Daily active users: 50 million

iOS: 30%

Women: 45%

Age: 70% are between 18 and 40

Basic situation: First of all, in addition to Toutiao, Toutiao also includes the traffic resources of Duanzilai. With over 400 million activated users, it is currently the largest information flow platform. Supports jumping to H5 pages and one-click downloading of APP.

Payment effect: CPM-pay per thousand impressions; CPC-pay per effective click

7. Momo

Daily active users: 10 million (official 20 million, nearby PV 100 million)

iOS: 30%

Women: 30%

Age: 18-32, accounting for 90%

Basic situation: Based on Momo's massive user data, the advertising engine intelligently matches the target audience and accurately pushes advertiser information, which can meet the diverse needs of small and medium-sized businesses, large-scale brand communication, app downloads, etc., and has good delivery effects.

Paid results: CPM: pay per effective click; CPE: pay per thousand impressions

8. Sohu Huisuan

Daily active users: 8 million

iOS: 30%

Women: 20%

Age: 28-45

Basic situation: Sohu portal is an old media with high-quality content and an overall older user base. Its monthly UV reaches 350 million, covering 70% of China's Internet users. The news client was the first in China to have over 100 million users, with CCTV News and other media outlets joining in, and total subscriptions to all media exceeding 450 million.

Paid results: CPC - pay per click; CPM - pay per impression

9. Yidian News

Daily active users: 3 million

iOS: 17%

Women: 40%

Age: 70% are between 18 and 35 years old

Basic situation: Commercialization started at the end of 2015 and it is currently in the bonus period with more Android users. Since Xiaomi is one of the investors , Xiaomi’s backend can also be used for investment.

10. WeChat Moments Ads

Daily active users: 500 million+

CPC: The average click price for Android is 0.8 yuan, and for IOS it is 1 yuan.

CTR : 1.4% -1.8%

Basic situation: covering nearly 600 million active users. Graphics and video ads can support jumping to public accounts for following, public account graphic and text information, H5 pages, and application downloads. With the emergence of local promotion advertisements in Moments , the commercialization of WeChat has gradually achieved results.

Paid results: CPM-pay per thousand impressions; CPC-pay per click

Similar information flow ads also appear in the information of many platforms, such as Baidu Tieba, UC Browser, Zaker, etc. It combines programmatic buying with a highly interactive online platform to cater to user preferences with high accuracy, good interactivity and high conversion rate .

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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