Understand the advertising process in 2 minutes, from account opening to optimization!

Search promotion is a pay-per-performance online promotion method. After a company registers product-related keywords on Baidu, it will be found by potential customers who actively search for these products. It is a more effective promotion method preferred by many small and medium-sized enterprises. For those who are new to Aido, there are many questions, such as how to open an account, how to charge, what information to prepare, and how to operate after opening an account, etc. Let's take Baidu promotion as an example and share it with you here.

1. What is the account opening process for Baidu promotion?

2. What information or materials do companies need to submit when opening an account for Baidu promotion?

3. Does Baidu charge fees for opening an account for promotion? What fees are charged and how are the fees charged?

Prepaid account opening for the first time: 6,000 yuan promotion fee + 1,000 yuan professional service fee (the fee varies depending on the region and the agent)

4. After opening an account, how is the promotion charged? (Search promotion)

1. Charge by click, no charge for display

2. Pay per click: Price per click = (price of the next one * quality of the next one) / quality of this keyword + 0.01

Note: Flexibly set the spending limit based on promotion capabilities and needs, and set weekly and daily budget limits based on your own budget so that expenses do not exceed the budget. By controlling the number of keywords, delivery regions, delivery time and daily spending limits , you can manage your own delivery budget, match the pace of business development, and achieve the best delivery effect.

You can control your daily spending by setting budgets for your accounts, or you can set budgets for different plans.

5. After opening an account, where can the company’s advertisements be placed on the search page?

6. After opening an account, what is the process for operating the account for promotion?

Glossary:

The quality mainly reflects the degree of recognition of netizens for the keywords promoted by Baidu and the creativity of the keywords. The minimum display price and click cost can be reduced by optimizing the quality of keywords, especially by increasing the relevance of keywords to creatives.

Ranking refers to the position of each business information when it is displayed in the search results. The ranking is determined by quality and bid (quality × bid), and is adjusted in real time by the system. When the keyword quality is the same, the higher the bid, the higher the ranking; when the bid is the same, the higher the quality, the higher the ranking.

How much are you willing to pay for one click on your promotion? ——That’s the bid. The bid is not the final amount of money the customer spends, but only the customer’s psychological upper limit, which can be understood as a ceiling price. Bid is a factor that affects the display position of corporate promotion information.

Note: Bid ≠ actual amount spent per click

Click price refers to the actual promotion fee paid for netizens' click visits. The click price is determined by the keyword itself and other customers' ranking relationship, bid and quality factors, and it changes dynamically. The specific calculation method has been mentioned in the fourth point of the article, so I will not repeat it here.

The author of this article @Baidu Promotion is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games