3 ways to increase user traffic!

User growth has always been a key to business operations: how to obtain traffic cost-effectively, accurately and continuously? Next, let’s take a look at the three most common ways to acquire traffic on the market.

01Three major traffic passwords

1. Purchase traffic:

Spending money to buy traffic is a method that works quickly for companies with deep pockets. For example, they can buy traffic from large platforms such as Baidu, Tencent, and Alibaba to acquire a one-time influx of new users.

Of course, when purchasing traffic, merchants need to consider four dimensions: cost, efficiency, scale, and accuracy. The profit created over the user's entire life cycle (LTV) must be greater than the user acquisition cost (CAC) to avoid losses.

The disadvantage is that the traffic is often one-time, and you have to spend money to purchase it again when you hold an event next time, and the accuracy is often not high.

2. Fission growth:

With the help of marketing tools, such as group buying, distribution, bargaining, and distribution, if done well, you can use low prices to achieve high results, and obtain a large amount of accurate traffic in a short period of time at little or no cost.

3. Private domain traffic:

Accumulate the acquired traffic in your own private domain platform. For example, educational merchants can use the technology service provider Maker Artisan to build knowledge stores based on WeChat official accounts, WeChat mini-programs, Douyin mini-programs, APP, and PC, and operate their own private domain traffic pool in a refined manner. These users who are deposited in the merchant’s own private channels are the merchant’s “privatized assets.”

Generally speaking, small and medium-sized education businesses will choose the method of fission increase + private domain traffic, using content and benefits to drive users to actively share, achieve social fission, and create a continuous self-growth closed loop.

02How to encourage users to share actively?

The principle of social fission is to encourage users to actively share, that is, referral. Generally speaking, users can be motivated to refer others in the following three situations:

1. Rookie Moment

That is, when users first come, they are full of novelty, curious about everything, and very likely to refer others.

Merchants can provide a variety of experience products, such as 9.9 yuan experience training camps, free fun assessments, live experience classes, etc., driven by high-quality content, to create various scenarios for users to forward.

2. Moment of glory

Users will also forward when they feel honored.

Businesses can create a large amount of content that makes users feel proud to stimulate users to actively forward it. Such as check-in rankings, training camp completion certificates, high-score assessment posters, homework results displays, etc.

3. Interest incentives

As the name suggests, you can gain relevant benefits by forwarding it. For example, earn points by forwarding, get gifts for recommendations (points, coupons, online courses, physical prizes, etc.), get promotion money by recommendations, etc.

4. Social Currency

Forwarding product links is also a form of social display in our circle of friends. For example, personality tests, or our e-book list, and what high-quality courses we are studying.

Of course, in the above important moments that are easy to inspire users to actively share, we also cannot do without the empowerment of simple and easy-to-use forwarding tools!

Including but not limited to the above-mentioned, such as course sharing, fun evaluation, ranking posters, recommendation gifts, group buying, bargaining, promoters and other useful online tools provided by Maker Artisans, which can make the user referral action easier and can be forwarded with one click. With the user's exclusive QR code, interested friends can scan the code to enter the relevant interface and the merchant's knowledge store, thereby achieving the effect of precise traffic diversion.

Of course, the basis for educational businesses to build user reputation and obtain referrals is still high-quality course content and teaching services. Only by truly solving the pain points of students and allowing them to gain benefits can they truly retain users, build a high-quality private traffic pool, and obtain long-term sharing and referrals.