From 0 to 3,000 followers, 6 points you must get

At the beginning, my public account only had dozens of followers, and the articles I posted had only a few readers.

Maybe it was because it was forwarded to the circle of friends and my friends opened it out of curiosity, so for a long time, I even gave up updating the official account.

Later, an accident made me resume updating. One of my answers on Zhihu unexpectedly became popular, and suddenly more than 30 people added me as their friend on WeChat .

After I found out, I found out that my Zhihu answer had been pushed to more than 800 likes in less than 2 days.

In addition, the answers on Zhihu also helped my official account successfully exceed one thousand followers. I thought something was wrong. If so many fans came to my official account and found that I had stopped updating, would they leave immediately?

With this idea in mind, I immediately wrote a few articles, which at least helped to retain these fans. After I produced several articles of decent quality, I now have nearly 3,000 fans, and the average number of readings of my articles is around 500.

This reading volume is actually a bit incredible considering that the opening rate of public accounts is getting lower and lower.

You have to know that in today's new media era, it is not so easy to gain fans. For some companies, the price of a single fan is even 10-20 yuan.

Therefore, a public account with 3,000 followers is definitely of great value.

In the process of constant exploration, I went from knowing nothing at the beginning and having only a few dozen followers on my public account to having nearly 3,000 followers now.

During this period, I also mastered some tips for operating a public account . Today I would like to share with you how to accumulate 3,000 fans from scratch if you are starting from scratch.

1. Give reasons for attention

When you are ready to start operations, you need to consider the following questions:

Suppose a big account with 100,000 followers reserves an advertising space for you. Can you make everyone who sees it want to follow you?

You can stop and think about this question. If you are really given such an opportunity, your fan-increasing effect may not be particularly ideal. If a public account with 100,000 fans promotes you once, you will only gain a few dozen or a hundred fans at most.

The reason is that many public accounts do not actually give users enough reasons to pay attention to them. After users see your public account, they cannot predict whether this public account can bring them enough value.

For public accounts such as "Mr. Bao's Learning Notes" and "xx Operation Diary", after reading them, if users feel that the articles are well written and the positioning of "learning", "career change" and "operation" is relatively clear, they may decide to follow them.

In this case, there will be a big gap between you and those who don’t write the introduction carefully and don’t seriously consider the positioning. These seemingly insignificant places actually have a great impact on the conversion rate .

Just like the hot topic of " user growth " last year, many people think that user growth is about attracting traffic , and mistakenly attribute the low increase in followers of their public accounts to the fact that they do not have good channels , have not found many exposure channels, and feel that they have not added enough people to their groups, do not have enough WeChat friends, and have not invested enough in advertising.

This is actually a very wrong idea.

Sometimes your product’s user base cannot grow, essentially because many areas are not optimized enough, or there is an error in positioning, and the entire direction is wrong.

As an aside, sometimes many problems with user growth are caused by errors in the product itself, that is, it is impossible to give users a reason to pay attention or download. This fundamental error cannot be solved by attracting traffic or finding exposure channels.

Back to the topic, whether it is for a product or for a public account, I think the most important point is to "give reasons for attention."

Here are some reasons why users pay attention:

1. Positioning

• Who are you?
• What do you do?
• How do you know?

2. Set up labels

Do you have any tags that can allow users to clearly express what your official account does in one sentence when introducing it to their friends?

3. Personalization

People always like to listen to stories told by flesh-and-blood people, and are not so impressed by cold things.

4. Provide a hook

• In the article, reply to the keywords to receive a certain benefit
• At the end of the article, embed your own values ​​and guide users to forward it
• Leave a message for a small event to get a prize, and get benefits for the first few likes
• …

2. Platform drainage

If a public account has few readers and few fans, is there no other way to increase fans except posting articles to WeChat groups and Moments?

The answer is no.

When you produce some in-depth articles, if your public account has only 50 followers and you don’t take any action, they will never become popular articles . “Good wine needs no bush” does not exist in the relatively closed ecosystem of WeChat.

Therefore, at this time you can choose to distribute the article to platforms with relatively large traffic, such as Zhihu, Jianshu , Toutiao , Lagou Yanzhi, etc. These platforms with relatively large traffic can also generate relatively good exposure.

If you are synchronizing an article on Zhihu, you still need to make some simple modifications to the article to make it closer to the topic of the question, because in my opinion, Zhihu is a very high-quality platform, and it is relatively easy to attract a few hundred fans.

Here are a few tips to double your answer effectiveness:

1. You must attract the reader's attention at the beginning of your answer, because if you do not arouse interest at the beginning, no one will pay attention.
2. State the relationship between your answer and the question directly, so that people who see your answer will pay attention to you.
3. Make a well-reasoned sharing with pictures, cases, analysis and conclusions
4. In line with the user's laziness, directly provide specific formulas, suggestions, etc.
5. At the end, give reasons to follow your official account. You can use benefits, information packages, resources, etc. to attract traffic (very important)

3. Submission

Once you have obtained the original label and the quality of your article is good, you can consider submitting it. Submitting means actively contacting the editor of a big account, recommending your article to the other party, and attaching the reasons for the recommendation.

Suppose a public account with 500,000 followers reposts your article, which is equivalent to sending a soft advertisement for you for free. Based on a 1% open rate, at least 5,000 people can see your article, and maybe 10% of them can see your public account. In this way, the traffic generation effect will be several hundred people. This is also a way to test the quality of your article.

If your article is particularly well-written and has been reposted by many public accounts, the reader may not feel anything when he sees it for the first time, but when he sees it several times in a row, he will wonder how this article can be so good that it has been reposted by several public accounts. In this case, he will definitely pay attention to it.

Therefore, after you write an article, you should submit it frequently, build good relationships with the editors, and take the initiative to be added to the whitelist. When submitting an article, be polite and express your gratitude.

4. Mutual promotion

When your fans reach more than 1,000, you can try to promote each other. Before promoting each other, you should think about a few questions:

• First, why should others push you?
• Second, do you have a similar number of fans?
• Third, how to make others believe you?

There are mainly the following ways to promote each other:

1. Full text mutual promotion
2. Mutual promotion at the end of the article
3. Follow and promote each other
4. Menu bar push
5. Full text with multiple introductions and mutual promotion public accounts

When it comes to mutual promotion, the form is actually secondary. What's important is to solve the trust issue. How to make sure everyone trusts you is the most important issue. What if you help him promote it, but he doesn't help you promote it, how should this problem be solved?

5. Follow the trend

The potential energy of the hot spot itself is very large, and the speed of transmission is very fast. For example, like the recent hot topics of PGone and Li Xiaolu, many people forwarded and commented on the article as soon as it was written. Once you write an article related to these, it will have a very good effect.

If you follow hot topics, the effect will be many times better than the same dry content articles, because many people have such concerns, which will attract attention.

There is another trick to chasing hot topics, which is to post them when the attention on these hot topics is high. If you wait until the popularity of a hot topic has passed, it will no longer be a hot topic and there will be no point in chasing them.

Even if you are following hot topics, you still need to provide value to users, and this value needs to be relatively specific and obvious . For example, some content in the article will be inspiring to users, or it can help users create social currency. (Reply "social currency" in the background to see Li Jiaoshou's views on social currency)

When following hot topics, you should also pay attention to the consistency of positioning with your own public account, and don’t follow hot topics just for the sake of following them.

For example, if your public account talks about reading, and you follow a hot topic about Li Xiaolu, then it is completely different from the account positioning. The open rate may be good, but it will not help much in increasing fans, because after users read this article, they will not have the urge to follow this public account.

Old users may think that you are not doing your job properly when they see you posting content that is irrelevant to your positioning, and thus unfollow you in anger. This is a very sad thing.

6. Output high-quality content

If you don't treat your users sincerely, your users won't treat you sincerely either.

You need to continuously output high-quality content instead of writing some accounts and diaries. You are not a celebrity. If you only write diaries, no one will read your public account.

There is a very simple way to judge the quality of content, which is how many times your article has been reposted. We should not only look at the number of readings, likes and comments. Only when others really think that your article is well written will they repost your article.

If you are worried that your article will not be reprinted because it contains valuable information, this is actually just an excuse and is not very convincing.

If an article can be reposted by 100 people, the number of readers of this article will definitely not be low. It is only a matter of time before the number of fans in the background increases.

Therefore, we should set the number of article reposts as our goal, not just the number of article reads.

Summarize

I have said a lot, but what I hope most is that you who have read this will take action as soon as possible. We all know that knowing is easy but doing is difficult, but as long as anything begins, you have actually taken the most difficult step.

Those moments that have never made you feel difficult will certainly not change you deeply.

The author of this article is @小包总 and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games