What are the writing techniques for creative titles of Baidu promotion bidding?

How to write advertising creatives for Baidu promotion? Are there any tips?

How to write advertising ideas

Baidu promotion creative display methods include preferred display and rotation display.

Creative Optimization Mode (1)

If the merchant chooses creative preference, the system will give priority to displaying the creative that users are more concerned about, thereby attracting more potential audiences to click on the promotional information, increasing the click-through rate and improving the quality.

Creative rotation mode (2)

After merchants choose the creative rotation of the plan, the creative ideas in all units under the plan will have the same opportunities to be displayed.

The rotation display method means that the display probability of each creative is the same, and the preferred display method means that the system will choose to display more creative ideas that are more relevant to search terms and keywords, have better performance, and are more recognized by netizens, thereby automatically optimizing the promotion effect.

Baidu promotion creative display settings

1. Click the "Promotion Management" link in the navigation;

2. Click the "Modify Settings" link behind the promotion plan;

3. Select "Advanced Settings";

4. Select the creative display method you want to use. The system defaults to the preferred display method;

5. Click the “Save” button.

After modifying the creative display method, the system will take a certain amount of time to process the new creative display method option before it takes effect.

How does Baidu network promotion present creativity and description? In fact, no matter what you think, it is really good only if the majority of search users think it is good.

The above is how to write advertising creatives for Baidu promotion? Are there any tips? For the related introduction of "", if you want to obtain more promotion related information, you can register for Baidu promotion for free below to learn more.