What are the benefits of bidding promotion? What are the advantages?

SEM promotion is to promote the products and services of enterprises on the search engine platform in the form of keywords. It is a new and mature search engine advertising that pays per click. With a small amount of investment, you can bring a large number of potential customers to the company and effectively increase the company's sales.

Baidu promotion is the most commonly used SEM promotion by the company. Baidu is the world's largest Chinese search engine with powerful access resources. Baidu Promotion relies on its strong user product advantages to provide customers with a full range of product advertising resources.

What are the benefits of Baidu's SEM promotion?

1. Large traffic brings more exposure. We all know that Baidu has rich access resources. More than 100 million users browse Baidu information every day. This is the premise for corporate promotion in Baidu. The company's products and services can be seen by a large number of users, which is equivalent to the company participating in a trading platform with hundreds of millions of exposures per day.

2. Full range of multi-scenario promotion Baidu not only has a search engine, but also popular applications such as Baidu Maps, Baidu Tieba, and Baidu Knows. These Baidu applications cover various scenarios in our lives and can display products and services to different users multiple times during promotion.

3. Pay-per-click: Promotion fees will only be charged if users are interested in the promotion information on the search results page and actively click to view it. If the user does not click, no charges will be made. Enterprises can flexibly control the investment of promotion capital to maximize the return on investment.

4. Baidu promotion uses the industry-leading Baidu search and information flow recommendations to identify the real needs and interests of each user with more than 2 million features. It conducts instant targeted delivery and historical delivery based on the keywords in the user's current and recently browsed web pages. Recommend your company's products and services to users who are truly interested.

5. The promotion takes effect quickly. Compared with SEO optimization, the most notable feature of Baidu promotion is that it takes effect quickly. The company website will be displayed on the Baidu homepage immediately, and there is no need to worry about not seeing the results for several months.

6. Independent promotion, flexible and controllable. Enterprises can set the promotion area and time according to their own needs, and can set daily and weekly spending limits to reasonably manage the company's budget.