How much does it cost to promote Xiaohongshu? Xiaohongshu advertising quotation for 5,000 fans

Judging from the fact that so many first- and second-tier brands are currently advertising on Xiaohongshu, it is definitely effective. Xiaohongshu’s ability to bring products is unquestionable. Moreover, the clients I have worked with will basically continue to advertise after one cycle.

The promotion price of Xiaohongshu varies according to the promotion method. The main promotion methods are ranking promotion and influencer promotion. Depending on the number of fans and data, the price ranges from several hundred to tens of thousands. If you want to test the waters for the first time, it is recommended to invest around three to five thousand.

The effect of the campaign is what the merchants are most concerned about. What small and medium-sized brands are more concerned about is the conversion rate. If the traffic is high, there will naturally be conversion. The actual sales volume is used to evaluate the conversion effect. The most basic thing is whether users can receive the promotional information, and the second is whether users will choose the promoted product after receiving the promotion. Businesses have changed from initially using well-known bloggers to now looking for amateurs with good writing skills to do the promotion. Xiaohongshu's promotion methods are also slowly changing with the change in traffic. Therefore, there are higher requirements for the quality of the tweets behind Xiaohongshu's promotion.

Like some domestic or international big brands, they focus on brand reputation. The brand quality is there for everyone to see, so the brand does not need to do too much marketing. They just need to display the products, and buyers will come in an endless stream. For these manufacturers, as long as users receive the information, it is useful for promotion.