2018 JD.com "618" promotion gameplay revealed

The specific situation is as follows:

JD.com's move is equivalent to connecting all merchants' stores with WeChat.

In this way, three-party identification of JD store fan accounts, fan WeChat accounts and brand merchant WeChat subscription account fans can be achieved, connecting JD store fans and WeChat public account fans.

Under this model, merchants can conduct targeted layered operations and precise private domain operations based on different fan attributes.

Regarding the situation of the store itself, JD.com also requires the store to steadily improve its DSR score and the number of store fans.

In terms of traffic distribution, JD.com takes the "horse racing" route. Merchants who sign up for 618 must compete in the competition and can only advance to the main venue if they meet the targets.

The main venue is divided into third-level venues, second-level venues, first-level venues, and even main venue resource display positions according to the level of traffic resources.

The most important evaluation indicator of the "horse racing" mechanism is the merchant's sales volume.

From June 1 to June 6, JD.com will hold a special 3C event, including computers, SLR cameras, mobile phones and other digital products;

From June 7 to June 9, there is a special sale for home appliances, with large appliances discounted by up to 50%;

From June 10 to June 13, there is a special event for JD Supermarket, which is suitable for family shopping;

From June 14th to June 17th, there will be a promotion for homewares.

June 18th to June 20th is the encore period, also known as Liu Qiangdong 's Lao Liu special finale.

The first is the DSR score. Merchants in different categories have different DSR store score thresholds. The top 80% of merchants in each secondary category are qualified to participate in JD platform activities during the 618 period;

The second is the number of fans of the merchant store. This requirement is only limited to certain marketing activities, such as Super Fan Day.

I hope all merchants will also achieve good results in this year’s 618!