Facebook corporate account promotion and operation tutorial!

The Facebook corporate accounts referred to by foreign trade personnel are usually called Facebook public pages or Facebook company pages in the industry. Facebook company homepage is the main platform for companies and enterprises to carry out marketing activities.

In previous training Q&A sessions, many foreign trade professionals asked me how to operate a Facebook corporate account. The Facebook corporate accounts referred to by foreign trade personnel are usually called Facebook public pages or Facebook company pages in the industry. Facebook company homepage is the main battlefield for companies and enterprises to carry out marketing activities. Through Facebook company homepage, foreign trade enterprises can display their brand image to the outside world, carry out marketing activities and product promotion, thereby attracting potential customers and achieving customer conversion. Today, Huanxin has summarized the Facebook business account operation tutorial for everyone, teaching everyone how to effectively operate our Facebook business account.

Preliminary preparations for opening a Facebook company homepage

Facebook company homepage is built on the basis of Facebook personal homepage, so if you want to create a Facebook public homepage, you must first create a personal homepage.

So what is the difference between a Facebook personal account and a Facebook public account? Once a user registers a Facebook account, it is equivalent to having a Facebook personal homepage. Facebook does not encourage conducting commercial activities on personal homepages. If a personal homepage posts a large amount of advertising information, the system will identify it as spam and the account will be blocked.

Facebook company homepages are mainly used to provide a place for companies and brands to conduct commercial activities, and the advertising information contained therein will not violate Facebook's advertising policy. Therefore, it is recommended that you conduct marketing activities on your company’s Facebook homepage.

Open a Facebook company page

1. Click the inverted triangle icon in the upper right corner of the Facebook page and select "Create Page" from the drop-down menu.

1. Select the type of homepage you want to create and fill in the relevant information. It is recommended that the homepage name be brand words or industry keywords, which will help improve the homepage ranking.

1. Choose an avatar and cover. The avatar should feature the main product or company logo, and the cover should refer to the logo of the website’s banner image to showcase the product and brand strength as much as possible.

1. Complete creation

Facebook business account operation steps and skills

1. Improve the structure of your Facebook company homepage

Click Settings - Edit Homepage - Template in the upper right corner of the Facebook company homepage and select a homepage template based on your operational needs. You can add the tabs you need by adding section tabs, and you can drag the tabs to adjust the order of the selection cards.

1. Improve your Facebook company homepage information

After selecting the homepage template, you can start to enrich the homepage information. A homepage with pleasing design and rich content will invisibly add points to our brand and products. Therefore, the text content and picture selection need to be particularly cautious and conform to the characteristics of the product and industry.

The homepage information mainly includes the introduction settings and CTA. Please try to fill in all the editable options of the company profile as completely as possible. Do not be perfunctory during the filling process and fill in each item carefully. Pay attention to arranging product and industry keywords during the filling process.

CTA stands for call to action button. Choose the button type based on the company's needs and it can be replaced later.

1. Building an audience Building an audience

First, you can restrict the audience through Settings-General Options-Country/Region and Age Restrictions. If the product has no country and audience age restrictions, you don’t need to set them.

The next step is to invite friends to like your homepage. When your friends like your homepage, they will also follow your homepage, thus forming a basic audience group.

By joining a group and sharing your homepage with group members, you can attract potential users to follow your homepage.

In the later stage, you can attract more audiences through posts, activities, live broadcasts, advertisements, etc.

1. Content Marketing

In terms of operation, the various marketing methods of Facebook company homepages provide possibilities for the marketing of foreign trade companies' products.

Companies can choose these operational posting methods based on their own products and industry characteristics. The main posting formats are usually photos, videos, slideshows, carousels, and full-screen ads.

In terms of content operation, the focus is to grasp the pain points of products and industries, as well as customer psychology. Promote our products from different angles such as company, product, industry, and users. In addition, it is necessary to analyze product industry trends in order to seize topics, carry out marketing around the topics, and attract potential customers to achieve conversions.

When choosing operational materials, you must ensure that the materials promote your own products and are accompanied by obvious watermarks (to prevent image theft). Pay attention to the clarity and viewability of the material. Pictures with blurred content or inappropriate colors will be deleted. Pay attention to the matching of materials, text content and products to catch customers' attention as much as possible.

1. Marketing results analysis

We can use the Facebook company homepage performance analysis function to understand how the Facebook company homepage is performing. Through performance analysis, we can understand the daily fan growth, post coverage, user operation behavior and other information. Paying attention to this information every day helps us observe the performance of marketing activities at specific times and make real-time adjustments to optimize the homepage effect to the best state.

There are several important indicators on the Facebook company homepage that we often pay attention to on a daily basis: number of fans, number of people covered by posts, number of interactions, user online time, button operations, video viewing time, etc.

Today I will share with you the tutorial on how to operate a Facebook business account.

Author: Uncle Google

Source: Uncle Google