6.18 is coming, how to make better use of coupons?

Merchants can freely set the functions and usage scenarios of coupons according to their own store conditions. By making good use of the coupons provided to merchants by the backend, you can also carry out content-rich marketing activities in small-scale mini-programs to attract a large number of new and old users to participate and consume.

So today let’s talk about how to use coupons to do your own mini program marketing .

1. Put coupons on the homepage. This is what we want.

Users are the most honest group. If they do not see information related to the discount when they open a mini program, the probability of them choosing to quit will be greatly increased.

Therefore, merchants can choose to put coupons on the homepage of the mini program, so that users can see eye-catching coupons when they open the mini program.

Combined with the launch of a one-click coupon collection function, this can be said to be the most basic and best way to attract merchants.

2. New and old users are different. Learn to meet their different needs

For old users, multiple purchases have established a habit between users and merchants. Users will choose to open the mini program from time to time to check out new products or discounts. At this time, the addition of coupons can be said to have captured the user's appetite.

Merchants can add some large-denomination coupons with thresholds in the mini program to attract old users, such as appropriate discount coupons. I believe that users who have a certain fondness for the brand will naturally make their own shopping plans for this type of discount.

3. Flexible distribution, different effects

In addition to issuing different coupons to different users, the app also provides merchants with a variety of coupons, mainly: discount coupons, free shipping coupons and fixed amount coupons.

1. Discount coupons:

This coupon can be used to apply corresponding discounts to different products or orders. Discount! For customers, product discounts are the most stimulating promotion method, and it is also the most popular promotion activity for e-commerce companies .

The store-wide discounts make customers think that the more they buy, the more discounts they get. Under such psychological stimulation, I believe no one can resist the temptation to buy!

2. Free postage coupons:

This coupon can be used to waive postage on different items or orders. As the saying goes, Beijing, Shanghai and Guangzhou don't believe in tears, and Jiangsu, Zhejiang and Shanghai don't charge postage. Whether shipping is free is the most important information for customers when purchasing items. Merchants who offer free shipping for all items can be said to be conscientious merchants.

No customer is willing to spend money to subsidize the postage after purchasing the goods, so a free postage coupon will surely become an important reason for customers to choose you.

3. Fixed amount coupons:

This coupon can be used to reduce the amount of an order or product by a fixed amount. Merchants can add this coupon to conduct site-wide discount activities, such as 50 off for purchases over 199, 100 off for purchases over 299, and so on.

By using this coupon , merchants can set up different discount activities according to their inventory situation, so as to stimulate users to buy more of such products and help themselves adjust their inventory.

In addition, merchants can freely set the collection conditions, usage conditions, usage time, issuance quantity and the number of times each user can collect each coupon. In conjunction with different activity contents, merchants can combine different types of coupons to achieve different effects.

For example, when a product is in the off-season, you can organize a limited-time coupon event to ignite users' enthusiasm for buying and promote product sales. By utilizing the different combinations of backend coupons, different coupons can be combined into entrances to various types of activities. In addition to selling goods, it also has a good effect on promoting the store.

4. Take a longer-term view

Coupon marketing not only earns immediate profits. Even if users do not make any purchases after receiving the coupons, the entire process of receiving the coupons has actually led to exposure.

Therefore, coupons not only have the function of stimulating consumption, but also have a certain ability to promote brand exposure. Regularly and appropriately distributing coupons is also a form of exposure for merchants to their own brands.

When it comes to mini program marketing, the biggest problem merchants face is how to make full use of the mini program space to lay the groundwork for marketing information.

The coupon function is designed to make it easier for merchants to explain their promotions without spending a lot of content. One coupon can express all the information that merchants want to convey to users.

The author of this article @上线君 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games