Product Manager 90-Day Practical Course 31

What will I gain from joining the “Product Manager Beginner’s Course” in 90 days?

1. Master the 10 knowledge modules required of senior product managers

1. Definition: Internet products and product managers

The evolution of the Internet and Internet products

Analyzing 4 key points of Internet products

A comprehensive view of Internet products from 0 to 1

Typical tasks, team roles and growth paths for product managers

2. Targeting: clarify the market environment and find the right position

Analysis of the business models of Airbnb and Uber

Five major business monetization models of the Internet

Methods: Business model canvas, revenue and cost estimation,

Boston Matrix, SWOT Analysis

3. Insight: Do a good job of competitive product analysis and user research

How to define user personas

4 Methods of User Research

Obtain the key path of competing products and competing product categories

Four dimensions to understand competitors

4. Mining: How to understand and collect user needs

3 ways to discover demand

Basic methods for analyzing requirements

Filtering, sorting and prioritization of requirements

Methods: scenario analysis, pain point analysis, KANO model

Tools: feature list, use case diagram, flow chart

The relationship between business requirements, user requirements, functional requirements, and system requirements

5. Planning: Take small steps and run fast to grasp the product rhythm

The three core elements of making good product decisions

Method for determining product goals and stage planning

Tools: Gantt chart, Agile Kanban board

6. Conversion: from requirements to functions to products

The relationship between user needs and product functions

Four levels of product architecture design

9 principles of product design

Mainstream Models and Standards of Product Design

Tools: Prototype, PRD

7. Experience: Design products that users love

Seven indicators to measure user experience

10 fundamental principles of product experience design

Testing methods to ensure user experience

Methods: Personas, storyboards, usability testing, AB testing, preference testing

8. Execution: Product development and implementation

Project management process and role division

From waterfall to iterative to agile development model

How to conduct a requirements review meeting

SMART principles of project management

Some tips before going online

9. Operation: High revenue, the secret to capturing users

Methods of user operation, product operation, activity operation and content operation

AARRR’s operating model

The three core elements of operation: users, products, and channels

From 0 to 1 user breakthrough

The growth path of operators

10. Advanced: Look up at the stars and keep your feet on the ground

The growth path from product assistant to CEO

Indispensable soft skills such as efficient execution and communication skills

Common Misunderstandings on the Road to Growth, the Law of Jumping into the Pit

11. Employment and Career Development

How to write a product resume that will impress the interviewer

How to prepare before the interview and face the interviewer calmly

What are the key points for interviewers to assess? How to avoid pitfalls in interviews?