How to make money with Douyin account

Let me share an example of a Douyin account recently created by a friend. He spent two months on it and published more than 80 works.

There are only more than 20,000 fans, but more than 70 friends are attracted to WeChat every day, and the cumulative monetization exceeds 300,000+.

Does this conflict with everyone's perception that the quality of Douyin fans is worthless, especially when the number of fans is so small, it is still possible to attract traffic and monetize.

Today I will explain to you what this account is used for and how to play it. I hope this model will be of some inspiration to you.

01 How to make money with Douyin account in PPT mode

Let’s first answer your first question: what does this account do?

This account mainly shares Internet money-making projects, such as Douyin account analysis, Taoke, food delivery, blind date applets and other project breakdowns.

But in terms of content and format, it is not a video explanation, there is no narration, and no real people appearing on screen.

It is the sharing of pure pictures, that is, the content format of PPT.

1. PPT content still has traffic

Then many fans will ask, does the Douyin PPT account still have traffic now?

Although Douyin attaches more importance to short video formats, it cares more about the quality of the content itself.

Friends who follow Douyin should have known before that Douyin had been promoting Douyin pictures and texts for a period of time. At that time, posting pictures and texts on Douyin not only attracted traffic, but also received cash subsidies.

Also, think about it, since TikTok still allows you to publish multiple pictures, it means that PPT content is still liked by TikTok.

Schematic diagram, not original number

2. Why are there people viewing the PPT project account?

Secondly, let’s think about why anyone would read this kind of PPT account for sharing projects? Or why is this type of account still allowed?

a. Desire for money-making projects

For most people, they want to know some money-making projects.

Not only do I want to hear about it, I also want to know how it is done.

This is also the reason why there are many bloggers on Douyin who try out various industry roles and projects to become popular.

For example, spending money to rent a convenience store, open a barbecue stall, recycle cigarette butts, recycle gold, etc., the video playback volume is particularly high.

The reason why users like to watch these videos and accounts is that some people want to make money.

So you can also search on Baidu. Various money-making websites, business opportunity websites, and franchise websites still have huge traffic and conversions.

b. It is convenient to obtain money-making information

Some people want to make money but don’t know how to do it?

But at this time, there is an account that specializes in studying Douyin's various money-making projects and accounts. Would you pay attention to it? Don’t you think it’s convenient?

This is a typical way of taking advantage of users' laziness, helping them reduce the trouble of finding information and allowing them to regard your account as a think tank for discovering business opportunities.

c. Directly share the project gameplay

A simple summary of money-making projects is not enough to fully attract users, so some project operations sharing should be added to the PPT content.

For example, how to position, how to select products, how to monetize, etc., so that users will feel a sense of gain after reading it.

Our goal is to allow users to get it for free, so that users feel that you do a good job of disassembling it, thereby increasing their trust in you.

To guide users to send private messages, add friends, and increase the probability of subsequent paid conversions.

02 Four steps to operate a PPT money-making project account

After understanding the basic logic of the PPT project disassembly account, let’s share how to operate such an account.

1. Content format

As we said just now, the content format of this account is not short videos. There is no commentary or real-life appearances. It is just pure PPT.

Although it is a PPT, we still need to pay attention to four points:

a. PPT template design

It is definitely not enough to just make a random picture. The cover of PPT and short video is the same. You have to find a way to attract users at first sight.

Therefore, when we are making the first page of the PPT, we must highlight this main content.

It can be the highlight of the PPT layout, or the matching of fonts and colors. You need to adjust it yourself.

b. The amount of content in the PPT

You are neither a beauty nor a star, and you are not sharing your mental journey, so don’t post a lot of pictures. The village chief suggests that you should limit yourself to 4-6 pictures.

c. Content structure of PPT

The content explanation of PPT is actually to turn your copy and decomposition logic into pictures and texts, so the basic logic cannot be changed.

So if there are four PPTs, how should the content be arranged?

I’ll give you a 1+2+1 content structure. The first page is a general sharing of the project, the second and third pages are a breakdown of the project, and the fourth page is a guide summary.

d. Music for PPT content

This is also a very small detail. Simply reading the content of the PPT can easily become boring, so choose a fixed music as the background.

In fact, whether it is the PPT layout or the fixed music, they are what we call visual hammers, which deepen the user's understanding of your account.

2. Content direction

There are many money-making projects, and 360 lines can share them. If you break them down into an industry or a platform, there can be thousands of projects worth breaking down.

For example, if you focus on sharing money-making projects in physical stores, then you can share the money-making situations of convenience stores, clothing stores, coffee shops, milk tea shops, fried chicken shops, etc.

If you focus on sharing Douyin's money-making projects, then the tens of thousands of successful accounts on Douyin such as book list accounts, signature accounts, weight loss accounts, unboxing accounts, etc. are also worth sharing.

You can even break it down further and only share the gameplay and cases in the food industry.

I also saw a very interesting food PPT account that shared seasoning recipes for various products, such as teaching you how to braise chicken feet.

So, you must choose an area that you are familiar with and interested in to share.

3. Appropriate DOU+ flow

If the content account of this kind of PPT is not from the beginning of TikTok, the traffic will not be particularly strong.

Therefore, after publishing the work, you can invest appropriately, and the specific amount of investment should be determined based on the situation of each work.

However, it is recommended that after each piece of content has been played naturally for more than 500 times, you can invest 100 yuan for observation. There are two benefits to this investment.

One is to increase the exposure of your account and use the system's precise algorithm to help you find your potential customers.

The second is to strengthen the label and weight of the account, so here is a reminder that if you can authenticate yourself, it is best to do so.

After completing the above operations, gradually summarize the characteristics of your account, such as content direction, PPT style, etc., and then continue to output.

4. Private messaging, traffic diversion + monetization

Well, I believe everyone’s biggest question is how do accounts like this attract traffic and realize monetization? It is mainly divided into the following three steps:

a. Private message traffic

Douyin still has some supervision on traffic generation, but it is not impossible to do it, including personal introductions, background pictures, etc., especially for small accounts, the impact is not significant.

But the safest way is to direct traffic to WeChat through private messages and fan groups.

For example, you can use pictures or special text descriptions in the fan group.

Be careful when sending private messages and avoid talking directly about money and WeChat, as this can easily lead to restrictions.

In addition, you have to think clearly about what name to use to attract traffic. This is very serious. The village chief has also shared the article separately before. Why should I add you on WeChat?

b. WeChat Precipitation

Asking fans to add you on WeChat directly is one method, but there is also a screening method, which has its pros and cons.

It means letting users add your official account first, and then directing them to their personal WeChat account.

There is one detail about how to direct traffic to the official account, which is to unify all your accounts on the entire network.

For example, if your name on Douyin is Shili Village, then your official account, Weibo and other channels will all be called Shili Village. Smart users will definitely search for your official account.

To be more extreme, you can even use a small account to comment under your own content to divert traffic.

The reason for settling on WeChat is simple, which is for long-term conversion and convenient transactions.

c. Social Conversion

Finally, let me talk about the way my friend's project is monetized, mainly in four aspects:

One is to recruit apprentices and directly teach students the practical operations, specific details and steps of projects such as Douyin.

The second is consulting , for example, charging a consulting fee of 3999 a year to coach students on monetization guidance for online earning projects such as Tik Tok.

The third is the community , establishing a paid community, sharing other projects in the community, organizing member exchanges, etc.

The fourth is actual practice , taking some members to directly participate in the training and practice of some projects.

As the village chief said at the beginning, what kind of content attracts what kind of fans. When you share money-making projects and pass the payment threshold and service content screening, the quality of the final paying users is relatively high.

03 What do you think?

Well, this is the general idea of ​​this project. For special reasons, I won’t tell you the specific account name.

But the biggest inspiration or extension you can get from this project is to think about whether this kind of PPT account can be used as a book list account? Avatar number? Wallpaper number? What about clothing number?

Schematic diagram

By the way, one of my cousins ​​created a PPT account for clothing, directing traffic to her private WeChat account, but she didn’t touch the goods herself.

If users are interested in the products she shares, she will send them the Taobao link and earn commissions from the users’ orders.

You don’t need to worry about after-sales service at all, including product pictures. Most people just take screenshots of the merchant’s details page.

I created several accounts at the same time, because the models themselves are very beautiful, especially the accounts related to sharing underwear, swimsuits, stockings and tights. The number of views is very high and the quality of fans is also good. Anyway, the overall income is much better than working.

Recently, I have been working on a mother and baby related account. The path is the same. I create content on Douyin to attract WeChat, and then complete the transaction through the WeChat Taoke model. You see, how worry-free it is!

Many people may still not quite understand why this model works. If you think about the pictures and texts on Xiaohongshu, you may understand a little bit.