Super complete! 9 essential tools for information flow delivery, how many have you used?

Today, the editor has compiled 9 categories of tools with different functions that will be used in daily promotions , covering third-party monitoring tools, information flow advertising tracking, APP promotion tools , search index tools... Without further ado, let’s take a look at how many of them you have used?

1. Umeng +

Official website: http://www.umeng.com/

Features: Free/paid, data statistics products are relatively mature and comprehensive

In addition to basic data statistics systems such as CNZZ , Umeng+ has also launched many advanced versions of products in recent years, such as ADplus, which can effectively monitor the effects of brand advertising and mobile advertising :

2. Baidu Statistics

Official website: https://tongji.baidu.com

Features: Free, relatively mature technology, perfect combination with Baidu SEM / information flow promotion

This is one of the most commonly used statistical tools in our promotion, especially SEM.

3. Google Analytics (GA)

Official website: http://www.google.cn/analytics/

Features: It is one of the world's largest statistical analysis tools. It is rarely used in China. Students who want to learn it need to use a VPN .

Just buy some software, such as polymorphism, or plex, etc. (polymorphism has traffic limitations, plex does not, and the stability is about the same).

4. Ptengine

Official website: http://www.ptengine.cn/

Features: easy to use, low threshold for use, and exquisite visualization.

1. Information flow radar:

Official website: http://feedsradar.ad1024.com/

It is mainly used for tracking information flow advertisements, providing TOP ranking statistics on multiple dimensions such as advertisement popularity, industry, platform, and hot advertisement data analysis , etc.

2. App Growing

Official website: https://appgrowing.cn/

The mobile marketing data analysis platform, in addition to the information flow advertising tracking function of the domestic mainstream platforms, can also realize App Store real-time ranking and keyword ranking query ( ASO ) and Apple search advertising monitoring ( ASM ).

3. Guangkun Search

Official website: http://www.adbug.cn/

The platform's domain name is easy to remember, ADBUG, and it can also search for advertising materials and creativity in the information flow of different industries, but its overall operability is not as high as that of Information Flow Radar.

4. Social beta

Official website: http://socialbeta.com/

This tool is more oriented towards the entire marketing case, without segmented information flow advertising. It can be used as a reference for students who need to do a full case.

There will be many latest success stories in it, which are relatively detailed and complete, and tend to be more of a case analysis of big brands, so it is still of reference value.

1. Android channel monitoring

Generally speaking, statistical tools have very complete Android channel monitoring functions. We can choose to integrate the statistical analysis SDK to use the Android channel monitoring function. I have listed some statistical analysis tools below.

Foreign statistical tools: mixpanel, flurry, localytics, google analytics for mobile, etc.

If our application is to be distributed overseas, it is recommended to give priority to foreign statistical tools. In addition to the time difference problem (most statistical tools use server time for calculation), due to the existence of the Great Firewall, there will be a certain percentage of loss when data packets are transmitted from abroad to China.

Domestic statistical tools: Umeng, Tencent Mobile Statistics, talkingdata, avodcloud, dataeye, etc.

2. iOS channel monitoring

Compared with the Android platform, iOS is a closed ecosystem (not considering jailbreaking channels for now). We cannot distinguish channel users through sub-package release, and can only monitor the effectiveness of the channel through short-link distribution.

We can build our own short-link monitoring system, or we can choose mature domestic and foreign solutions to monitor iOS channels.

Advertising platforms come with advertising monitoring tools: Inmobi AdTracker, Google Adwords, etc.

Third-party advertising monitoring platforms: umtrack, app cpa , mobile app tracking, Tapstream, etc.

Generally speaking, choosing a third-party platform will be more fair than the monitoring tools that come with the advertising platform. We need to prepare as early as possible and choose to connect to a third-party advertising monitoring platform before an app enters the promotion period. In this way, the historical data of this app is saved in the third-party platform, which can be used to judge new and old users when conducting channel promotion , so that the data will be more accurate.

1. WeChat big data analysis tool

Qingbo Big Data:

http://www.gsdata.cn

Sensors data:

https://www.sensorsdata.cn/

Sina Public Opinion News:

https://www.yqt365.com

Baidu ECharts:

http://echarts.baidu.com/

Chart Show:

http://www.tubiaoxiu.com/

Data View:

http://shujuguan.cn/

BDP Personal Edition:

https://me.bdp.cn/home.html

Magic Mirror:

http://www.moojnn.com/

Rost:

http://dl.pconline.com.cn/download/480803.html

Picture Joy:

http://www.picdata.cn/

Semantic analysis system:

http://ictclas.nlpir.org/nlpir/

Tagul:

https://tagul.com/

Tencent Wenzhi:

http://nlp.qq.com/semantic.cgi

My picture network:

http://www.ooopic.com/pptmuban/

51PPT template:

http://www.51pptmoban.com/ppt/

PPT 1:

http://www.1ppt.com/

Webmaster material:

http://sc.chinaz.com/ppt/

Office PPT template:

http://office.mmais.com.cn/List.shtml?cat=PPT

Rice husk:

http://www.docer.com/

Weibo Index:

http://data.weibo.com/index (Upgrading)

Baidu Index:

http://index.baidu.com/

Good search index:

http://index.so.com/#index

Sogou Index:

http://zhishu.sogou.com/

Baidu Sinan:

http://sinan.baidu.com

Tencent Questionnaire Survey:

http://wj.qq.com/

Gold Data:

https://jinshuju.net/

Mike:

http://www.mikecrm.com/

Questionnaire Star :

http://www.sojump.com/

Survey group:

http://www.diaochapai.com/

Questionnaire:

http://www.wenjuan.com/

The above tools are commonly used in work. You can collect them or share them with your friends. If you have any useful tools, please leave a message to share them with everyone.

author: Aichi bacteria , authorized to be released by Qinggua Media .

Source: Aichi SEM