“Double 12” marketing promotion activities for educational institutions!

0 1Conversion and repurchase trio

1. Group buying promotion, efficient fission and new product development

Group buying activities have strong social attributes and mostly occur between acquaintances. They can effectively recall old students and achieve the effect of efficient fission and new expansion. Institutions can effectively stimulate students to take the initiative to form groups by setting up strong price contrasts and stimulating countdowns.

For example, art education institutions can use the Maker Artisan group buying function to select several high-quality full-priced courses as products for group buying activities. Note that the activity is mainly aimed at old students, so it is best to choose some advanced and high-quality full-priced courses.

Institutional operators can set up a course that originally costs 199 yuan to only 99 yuan for a group of two people. Institutions can also set up groups of three, five, etc. Relatively speaking, a two-person group has a higher success rate and is less difficult to form , but it limits the spread of the activity to a certain extent. Institutions can set the number of people in a group for group promotions based on their own fan base.

2. Bargaining activities to help promote traffic

Bargaining is a way for new and old users to get their favorite courses at a low price. Institutions can choose popular courses for bargaining activities. When users are willing to buy courses at a low price, they will share the bargaining activities and ask friends to help bargain. This will continuously reduce the price of course products. When a certain number of people help, the products can be obtained at super low prices.

Bargaining activities not only allow you to purchase courses at low prices, but also achieve exponential growth in fans . Institutions can set high-priced courses as bargain-hunting products. For example, a postgraduate entrance examination preparation course with an original price of 3,999 yuan can be set to have 20 people to help bargain, and after bargaining, it will only cost 199 yuan. The bargaining period is 24 hours, and each person is limited to purchasing one copy. The course can only be purchased after the lowest price is reached.

The huge price difference makes more users willing to participate in the event and share and forward the event, thereby expanding the influence, further promoting the brand and achieving the effect of attracting new customers.

3. Limited-time discounts to stimulate repeat purchases

Limited-time discounts are one of the most commonly used marketing methods for e-commerce and education businesses, and can effectively boost overall product sales. Limited-time discounts will give users a strong sense of urgency due to their limited time and limited quantity characteristics.

In particular, limited-time flash sales with short duration and small quantity can arouse users' desire to buy, create an atmosphere of "once you miss the opportunity, it will never come back", and accelerate repurchase of old users.

When setting up a Double 12 limited-time discount event, an institution can set up a longer limited-time discount event . For example, an institution can set up a special column course to enjoy a 20% discount during the entire event period.

In addition, organizations can also set up limited-time flash sales , designing short-term, limited-time, and limited-quantity flash sales at a certain time point during the event. For example, an institution can set several popular premium courses as flash sale products, and run the flash sale from 12:00 to 12:12 every day during the Double 12 event, to create a sense of tension for users, allowing them to pay attention to the brand in real time and enhance stickiness.

0 2Enjoy endless holiday gifts

1. Recommend with gifts to achieve fission and attract new customers

In order to increase the amount of dissemination, during the Double 12 event, educational institutions can set up gift-for-recommendation activities, and obtain coupons, points, membership benefits and other rewards by sharing course products, store pages, membership benefits, live open classes , etc. with friends.

Old users can get different levels of rewards by participating in the referral gift activity. For example, if they successfully recommend 1 person, they will get 100 points; if they successfully recommend 2 people, they will get 100 points plus a 50 yuan no-threshold coupon; if they successfully recommend 3 people, they will get a 7-day VIP membership experience card, etc.

By offering gifts for recommendations, organizations can bring in more new users, while also strengthening the stickiness between old users and the brand and improving old user loyalty.

2. Rewards for payment, accelerating cash conversion and repeat purchases

During the Double 12 event, educational institutions can set up a program through Pay with Gift to allow users to enjoy coupons, redemption coupons, knowledge products, mall products, participation in roulette wheel activities, participation in event voting and other benefits after purchasing courses.

After user conversion, payment gifts can help organizations improve the user's post-purchase link, stimulate users to repurchase, and increase user stickiness.

Payment gift activities can be open to any group of participants or can specify user groups. Institutions can select products for payment gift activities in a targeted manner, such as popular courses with high sales, to effectively increase the repurchase rate of old users.

3. Live streaming for classes to enjoy gifts and stimulate consumption

Live streaming is the most common marketing method in the past two years and is also a very common course format in the education and training industry.

During the event, teachers from the institution can start live open classes on a regular basis every day, and flexibly use functions such as live streaming with goods, live streaming rewards, giving coupons, pushing event products, and lucky wheel to stimulate user consumption, deepen the interaction between students and teachers, and enhance the atmosphere of the live broadcast room.

Multiple gift mechanisms such as coupons, points, and lucky wheels make users more willing to purchase courses in the live broadcast room, creating a sense of rush to buy and promoting user monetization.