An advertising optimization “magic tool” that increases delivery results 10 times!

The job of an information flow advertising optimizer requires all kinds of skills and weapons to cope with the bombardment of various video, picture, and GIF demands from customers and to fully display their creativity.

Those optimizers who are better than you are not necessarily smarter than you or more creative than you, but... . . .

But I use various tools better than you! Today we will reveal the “magic weapon” they are using!

1. Video download and recording

All major information flow platforms support video material creativity. For some products, without videos, it is really impossible to show the advantages of the products, such as the gaming industry. Where can you download all kinds of exciting videos?

1. bilibili

Bilibili is a super interesting video website that we all use frequently. It has rich UGC content, the hosts are talented, and the videos are great, but I have never seen a "download" button? ? ?

Download method: Add a "kan" in front of the B station 's website domain name, and you can directly download B station videos

Demonstration example:

The accessories review video of a certain game, the normal opening page is as follows

After modifying the URL, the download page appears:

2. Weibo Video

Just like bilibili, I can’t download videos, but the video content is great. There is also Weibo. It doesn’t matter, there is a way!

Download method: Export the long link of Miaopai video to a web page, and parse the link to get the MP4 file

I won’t provide the analysis URL here, you can find it yourself (moving your hands is good for brain development)

Demonstration example:

A beauty video on Weibo, the normal opening page is as follows:

Open the MiaoPai long link and copy it:

Parse the link and get the video download address:

3. Screen recording function

If you really can't download the video directly, we have one last trick: screen recording. It's simple and direct, but the disadvantage is that the video quality will be worse than directly downloading the original video.

Here are some commonly used and useful screen recording tools:

(1) Apple iOS 11 screen recording

(2) Huawei phones come with a screen recording tool

(3) Smartisan smartphones come with a built-in screen recording tool

(4) Apple Screen Recorder: Use your phone to connect to your computer and record high-definition videos

2. GIF animation production

In the delivery of Weibo ads, GIF materials are also a commonly used form. They can better display the characteristics and functions of the product than static images, and users will subconsciously click on the GIF when they see it, right? (Anyway, I have it) How do I make exquisite and interesting GIFs and use them in advertising?

1. Quick Editing

Quick Clip is a useful little tool launched by 360. The specific usage instructions and download links are on the homepage of Quick Clip's official website. Its main function is to edit videos, audios and GIFs. The disadvantage is that the output quality is not high.

2. Maker Post

It is a very useful online image layout production software. To be honest, the first picture of my shop’s WeChat public account is made on it. It can also convert JPG and PNG into GIF.

Usage instructions:

Directly drag the image material you want to make GIF into Band-Aid

,

You can freely adjust the playback speed of GIF and the order of pictures:

3. GifCam

Record the video on the screen. The recorded animation can be edited frame by frame and saved as a GIF format.

Official function introduction: ( Search "GifCam" on Baidu to go directly to the official website)

The above 6 tools for making videos and GIF animations are shared with everyone. They are simple, convenient and easy to use. I hope that after reading them, you will collect them and experience them yourself, so that you can gain something. Don’t let them lie quietly in your favorites.

The author of this article @ APP干货铺is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services Advertising platform Longyou Century