H5 is a relatively flexible marketing method

The cost can be high or low, the content can be practical or complete

Today, let’s talk about the Mid-Autumn Festival H5 from several angles.

Provide you with inspiration and entry points

Story Type

Case 1: Chang'e seeks happiness

Brand : Kadis

This H5 idea is a story in itself, with very little interactivity in the middle. The audience only needs to watch the story of Chang'e, and the brand's fingerprint lock products are naturally implanted in the story. The story is complete and fast-paced, which will not make people disgusted, and the brand and products can be spread.

Case 2: Mid-Autumn Festival Magic H5

Brand: Jiayuan.com

Every time when the Mid-Autumn Festival is promoted, Chang'e becomes the female classmate with the most interesting story. Jiayuan.com combines this H5 with its own services to tell a magical story, which is very much in line with the tastes of netizens.

Traditional graphic type

Case 3: Reunion is the essence of Mid-Autumn Festival

Brand: Xijiu

Although it is a simple picture and text, and the picture is not very beautiful, it uses a "picture within a picture" visual presentation method, which makes you unable to take your eyes off it and follow it, and the festive atmosphere permeates bit by bit.

Case 4: It’s Mid-Autumn Festival, let’s go home

Brand: Tencent

Tencent Questionnaire’s H5 this time does not have any fancy tricks. It is just simple graphics and texts combined with real numbers. It is a “slow-burning” type of H5. Because it is easy to operate, many companies like to use this method.

Game Type

Case 5: Comparing whose moon is rounder

Brand: Mobile Workshop

Tencent Questionnaire’s H5 this time does not have any fancy tricks. It is just simple graphics and texts combined with real numbers. It is a “slow-burning” type of H5. Because it is easy to operate, many companies like to use this method.

Case 6: What can mooncakes be used for?

Brand: Haagen-Dazs

Case 7: Mid-Autumn Festival Defense War

Brand: Vanke

Use the characters you create to resist the attacks of various unpalatable mooncakes. The gameplay is similar to receiving red envelopes on Taobao , which is interesting and fun.

Interactive

This method is similar to the game type, which is interesting and can motivate you in front of the screen to actively participate.

Case 8: You can play with mooncakes in this way

Brand: Era Auto

Another creative mooncake similar to Haagen-Dazs is Times Auto, which combines interaction with WeChat Moments to showcase the brand well.

Case 9: Dress in ancient style to celebrate Mid-Autumn Festival

Brand: Tiantian Ptu + Panzi Nürenfang

Various types of beauty cameras and magic cameras are the most commonly used methods of holiday marketing, and they can always get good publicity. Panzi Nürenfang’s joint marketing idea is good, and it takes the opportunity to launch ancient style artistic photos.

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Scene Type

Case 10: Tmall Global Mid-Autumn Festival Pancake Shop Opens

Brand: Tmall

Last year, on the 20th anniversary of Hong Kong’s return to China, Tmall Global launched a wave of Hong Kong nostalgia in the name of Mid-Autumn Festival. This Mid-Autumn Festival H5 starts with the store’s neon sign. You light them up one by one, and open the corresponding mooncake boxes one by one. Each one is a deep memory of Hong Kong style.