Teach you how to make money with Douyin from scratch - techniques to attract fans and monetize

Tik Tok - the second wave of short video popularity after Kuaishou .

The formula for making money on the Internet is: traffic = money.

As long as there is traffic, monetization is not a problem at all. Tik Tok is now a platform with extremely huge traffic.

By using some tips, you can attract a considerable amount of traffic. With traffic, are you still afraid of not being able to complete the project?

"In the future, everyone will be famous for 15 minutes." These words from Andy Warhol, the famous pop art leader, have been quoted repeatedly.

Although Andy Warhol died in 1987, he did not anticipate the advent of the Internet age. But his understanding and foresight of the power of the media are still great: now, everyone can be famous - for 15 seconds.

The popularity of TikTok has also led to the rise of many industries. Now, if you search for the keyword "TikTok" on Taobao , similar products are already very popular.

This article will be divided into three dimensions: how to make good preparations for Douyin, how to use Douyin to attract traffic, and how to use Douyin to realize huge profits.

Elaborate on how to make the most of the popular platform, Tik Tok.

1. Make good preparations for Douyin

1. Data distribution and recommendation mechanism of Douyin traffic

Before making any preparations, first understand the distribution of various types of data on Douyin.

The following is a data cleanup of 20,000 short videos on Douyin in one day done by a certain expert.

The difference in effect can be clearly seen in the time periods. 13:00 in the afternoon and 18:00 in the evening are the peak times for likes.

Douyin’s recommendation mechanism refers to Toutiao , which calculates your first 1,000 recommendations, the like rate and the number of reposts you received. If your repost and like volume (ratio) is high at this time, the next batch of traffic will be pushed to you.

Similar to Toutiao, likes, reposts, and comments within the first 1,000 recommendations on Douyin are very critical.

2. User portrait characteristics of Douyin

"More than 85% of users are under 24 years old, with a male-female ratio of 4:6. Most of them are from first- and second-tier cities, but now they are beginning to move to third- and fourth-tier cities. They have a high level of education, with most of them in high school or college."

What characteristics would these people have?

lHigh quality of fans, high unit price, strong monetization ability

l Most of them are women, and their spending power is slightly higher

There are fewer men and their spending power is lower

l Easy to follow the trend, a characteristic of young people

lConsumer decisions are easily influenced by marketing activities

Willing to try new products

l Haven't been tricked too much

3. Statistics of popular content on Douyin

The top ten most popular contents on Douyin, for reference:

1. Dance

2. Efficient paragraphs

3. Talent

4. Imitation

5. Inspirational Chicken Soup

6. Special attractions

7. Prank

8. Flirt with the girl and the boy

9. Positive Energy

10. Show off your skills

The statistics of these popular content tags ultimately satisfy the human attributes behind popularity, because attributes can be reused, while content cannot be imitated.

The style and costume became popular - people dressed as bears

Elevator Flirting Girl

A viral video often triggers a certain type of label behind it, and this type of label is a symbol of the attributes of the group of people.

When you watch all these short videos, you have to think about the key points behind them that triggered your actions to like and forward them.

2. How to use TikTok to attract traffic

First of all, let’s clarify two directions for making Douyin:

1. Original account

2. Transporter

When it comes to making original videos, it is particularly important to do a good job of positioning in the early stages. For example, if I am in the clothing and makeup business, then I need to get my Douyin account properly authenticated first. Douyin and Toutiao are connected. If you already have a Toutiao account , you can use the existing fans in Toutiao as the precise traffic to launch Douyin.

If not, there is another good way: Weibo certification. Weibo authentication is very simple. Even if you don’t have a Weibo account, you can spend a few dollars to find someone who can immediately give you a Weibo authentication logo. A Douyin account with the logo will often have a very high weight, which can better attract users and likes.

For those who do the porting, the first step is to go to other platforms and find some not very famous small V users, such as: Kuaishou and Huoshan Video . Set your tone in Tik Tok according to their tone. What is emphasized here is that you should find small Vs corresponding to your monetized users as a reference for the transfer. It's not something popular or anything.

All accounts need to simulate real-life behavior. You cannot post a bunch of short videos right after registration. This may be identified by the system as excessive marketing, resulting in no recommendations.

For a normal account, you should post 1-3 original videos every day in the first three days. During this period, you can also like other people’s videos and view other users’ videos to increase the account weight.

This applies regardless of whether you are an original account or a copycat account.

After completing the normal account maintenance, let’s take the transfer flow as an example. Use tools to batch download the videos of your target small V. What you need here is to use tools to transcode. This is to prevent the video from being duplicated.

One is the watermark analysis website: http://douyin.iiilab.com/

Copy this URL to the browser , it can parse the short videos from major platforms. After downloading, there will be no watermark. It is very quick and convenient, it is really a magic tool.

The other is the short video MD5 modification software. MD5 is equivalent to everyone’s ID card. Each short video also has such an MD5 value. The platform determines whether the video is original by detecting the MD5 value. Therefore, after modifying the MD5, the originally same video is two different videos in the eyes of the platform, which is very suitable for use in the transfer genre.

I have such software on my computer, and there are many of them on the Internet. They are very convenient to use.

In the first part, we talked about the data that affects the number of Douyin recommendations.

If the video has started to be released and the first-level likes data is not optimistic, then you can appropriately increase the likes to artificially trigger the system recommendation mechanism.

This is a Douyin likes and fans business on a certain platform. Similar channels for likes and fans include Taobao and QQ groups.

The market price is still cheap, so you can buy a small amount as a starting point. At this time, Douyin will recognize the video you posted and find it valuable. The system will then give you certain recommendations. Friends who have worked on Taobao should know about spiral order brushing, which is called spiral volume brushing here. This will easily form a positive cycle, and the chances of the video going viral will be greater.

At the same time, there are skills to increase the volume. You can’t just do it directly, otherwise the effect will be very poor.

In the early stage, select 2-3 accounts in the same field as positioning, observe them, and see how often they like, comment, and forward. Record every 30 minutes until the video explodes or the data stabilizes.

For example: Someone A posts a dancing video, and it gets 40 likes, 5 comments, and 2 reposts in half an hour. Then you can imitate his trend chart and follow up to increase the volume, trying to get as close to the real effect as possible.

In addition to this, there are also normal message interactions. Messages are also worthy of attention. If you don’t leave any messages after a user leaves a message, your account weight will be reduced, so interact with user messages in a timely manner.

Pseudo-original short videos and the copied genre can be played in the short term. The recommended long-term gameplay combination is: copying in the early stage + original creation in the later stage.

In the early stage, a certain amount of fan resources are accumulated through reprinting, and in the later stage, original creation is used to get on the right track and create a real character IP.

3. How to cash in on Douyin’s huge profits

Just like the previous traffic generation, monetization also focuses on two main lines:

1. Selling fans and accounts

2. Sell products

Selling fans is the simplest way to monetize. When attracting traffic, pay attention to posting videos with corresponding attributes. Take targeted fans as an example, there are mom fans, skin care fans, weight loss fans, education fans, etc.

In some industries, a precise fan costs 30 to 80 yuan and people are vying for it. Compared with general fans, the unit price is more than ten times higher.

Selling accounts and taking advertisements: For an account like this, the number of views for a single post can reach hundreds of thousands. Taking an advertisement costs tens of thousands of yuan, not to mention selling the account.

Selling products is the most common activity on Douyin. Nine out of ten people who leave their WeChat ID on the Douyin homepage are micro-businessmen. As mentioned in the first point above, most of Douyin fans are female. The easiest way to monetize female fans is to sell weight loss products, do purchasing on behalf of others, and sell beauty products and clothes...

As for the monetization aspect, as long as you have enough fans, you don’t have to worry about not being able to sell your products. Even if you don’t have products, the fans themselves can monetize directly, which still proves the Internet formula: traffic = money.

As for the conversion rate of monetization, I will not go into details here. The creation of personal WeChat is nothing more than three levels of content: avatar, Moments cover signature, and daily Moments.

End with a mind map:

If you have any questions after reading this, please feel free to communicate with me.

The author of this article @李志 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games