After watching 1,000 videos, we summarized 10 ways to make money on Douyin!

In the past two days, I have watched more than 1,000 videos from more than 100 Douyin accounts , and organized all the content of Douyin into the following categories. In fact, these labels are inexhaustible, and there are many overlaps between them.

While watching, I was deliberately looking for different content categories, hoping to discover more unique and amazing operations . But my energy is limited, so I will just summarize these first. I will continue to pay attention and add updates later. If you see any videos that are particularly mind-blowing, please share them with me.

Let me talk about these categories in detail below.

1. Counting 14 tricks used by Douyin influencers

1. Tik Tok has a strong rhythm-driven ability

This point must be emphasized. Because basically every video shot by a user is a topic created by their official website.

As a UGC platform, the most important thing is the positioning and tone of the content. Especially in the rapid development stage, if you fail to pass this step, you will easily fail. If you don't establish the tone and rules of your content, and a large number of users pour in, the dazzling content will cause the platform to collapse. Analysis shows that many successful UGC platforms use this approach to content operations . For example, in order to create a high-end content tone for the platform, Zhihu adopted the "invite to join" policy for a long time at the beginning.

After this group of core users, whose serious and rational answering style laid the foundation for Zhihu's cultural genes, began to expand the user base in large numbers.

For platforms that are currently developing rapidly, it is also necessary to stimulate users to continuously produce content. Especially for an emerging platform, there are technical barriers for users and everyone doesn’t know how to play. Therefore, the TikTok team created a large number of topics, operating skills, one-click imitation and other functions to reduce the difficulty of user participation. I have to say that Douyin has done a great job in creating topics, and has very accurately grasped the positioning, tone, and gameplay rules of the content.

To put it bluntly, all content is under the control of the TikTok team and is growing wildly and in an orderly manner. (There are many operational routines that are worth learning from, so I have to continue to disassemble Douyin's products and operations.)

2. Skills

I won’t talk about singing and dancing, it’s too normal. Say something different. Folk artists like Shuaibing are so simple and unsophisticated that people can't help but want to get closer.

It exposes magic tricks and adds some funny jokes.

Teach English in different ways . Make up a story and a life-scenario-based explanation for each word, along with some funny daily moments. Popular science: The English accents in different regions are different. It also corrects some incorrect pronunciations of English taught online.

3. Funny

For example, various jokes performed by the whole family , daily life, men dressing up as women and so on. There are also some that have been carefully choreographed by the team , similar to sitcoms. Although it is quite funny, it is a bit official and not friendly enough.

No jokes, no team, no skills? It doesn't matter, just go for it and be wild, be silly, cute and coquettish (not in a derogatory sense), like the drama queen Mudan.

4. Husband and wife show affection

There are pampering types. There's also the kind of love-hate relationship where the husband is domineering and funny, and the wife chases him with a feather duster.

5. Show off your baby

Some people show off their cute and talented kids. There are also those who show off their affection for each other. The question of showing off children is a perfect combination of time, place and people for kindergarten teachers . They can show off a group of children and take turns to do so. It can also be combined with various short stories.

6. Handsome men and beautiful women

No talent is required, just rely on your face, make faces at the camera (nothing derogatory), change your clothes and put on some makeup. Well, since you already have good looks, what’s the use of talent?

The latter few categories are more normal, so I won’t go into detail, they are all pretty much listed in the picture above.

Here are some wild ideas that blow our minds.

2. Some wild ways

Really, after using Tik Tok, I discovered there are so many talented people. All kinds of unexpected and magical operations, the imagination is so domineering . Come and experience the bigger world with me.

1. Blackface v, a man who lives in "Selected"

This man amazed me so much on TikTok. Various incredible actions performed using superb post-production video editing and synthesis techniques. Use notebook to blast juice, invisible spray. . All kinds of jaw-dropping operations.

In fact, the most amazing thing behind the technology is his creativity. I think creativity is divided into two levels. One is the basic version which is very imaginative because you don’t know much. The other is to integrate various knowledge and then carefully calculate a self-consistent world and logic step by step. For example, Liu Cixin’s The Three-Body Problem. This young man's imagination is indeed very domineering.

I'll just post a video and you can feel it at will. All his videos are like this.

In particular, the audience's psychology is grasped very well , and his face is never shown in the video. He knows how to create a sense of mystery and admiration, and has very powerful marketing insights. Most of his videos have millions of likes, so he can be said to be a man who lives in the "featured" world.

2. Can Master

A breath of fresh air in the chaos of technology, he uses cans to make all kinds of black technology, he is simply a high-level mechanic. Some netizens said, God gave you Einstein's brain, but you are here playing with cans.

3. Li Ziqi, the fairy descended from the earth

Move bricks and build walls, plant and water the fields by yourself, chop wood and make fire by yourself, match ethnic clothes with country scenery, chickens crowing and dogs barking, it is peaceful and beautiful, artistic and elegant, with a sense of transcendence like picking chrysanthemums under the eastern fence, just like a fairy descending to earth.

This is a true gourmet. Just for a bite of bread, he moves bricks, builds walls and makes a bread kiln by himself. In order to drink fish soup, I went fishing in the snowy mountains in the middle of winter. . Enjoy the process of making food, not the pleasure of swallowing it. Compared to this, we who order instant noodles are really too crude. Therefore, netizens commented that she is "a pastoral little theater that shows your imagined paradise life."

4. Liu Erdou

A rare find among cat-photographers, her cats can only talk. Each video is a small script, with lines edited and dubbed for the cats , an Oscar -winning cat for acting .

5. Hot Dancer

Although those born in the 1990s have long been beaten to death on the beach, those born in the 2000s are rising. But I seem to see the even stronger post-2010s generation, each of whom is a good candidate for entering society .

Lawu Ge, this elementary school student born in 2010, is humorous and cute, has natural acting skills, is free of burden and is very relaxed. The signature is also going to heaven, "There is no ambiguity in heaven, and no purity on earth." . .

I guess this awesome little brother’s king rank must be terrifying.

6. The Xitang guy who died

It can be said to be the wildest. Using exaggerated and weird dance steps, you can lead the rhythm. Currently, he uses this skill to travel around various farmhouses in Xitang, risking his life to advertise for the restaurants and attract customers. It is simply a mobile billboard for all the farmhouses in Xitang.

She stomped her feet and raised her orchid finger, "You bastard, I'm going to punch your chest with my little fist. Come in and have dinner, muah..."

The “Death Musa” that marked the decisive blow caused a hundred thousand points of critical damage to my heart.

7. Top-notch display of wealth

This young lady is also amazing. Cartier, Chanel, Patek Philippe, Porsche, LV, all the equipment can be collected with just a piece of paper and a pen. It's all about exaggeration.

I followed her WeChat and found her the general agent in Shaanxi Province. Then her circle of friends was full of various advertisements. Fire and theft prevention cannot prevent high IQ.

3. Check out 10 ways to make money

1. Rewards for Douyin live broadcast .

Since January this year, Douyin has been able to live broadcast. But I didn’t see any live streaming entrance on my TikTok. Therefore, this permission should be enabled only when the number of fans reaches a certain threshold.

As I said at the beginning, TikTok is in a critical stage towards content maturity, and we must ensure the level of content.

2. Add products to the shopping cart and click to purchase the same item.

(However, this function is only available to big accounts with more than one million fans)

3. @advertisers directly on the video

This method does not require any technical content and directly attracts traffic . As long as there are a lot of fans, that's enough.

4. Drain traffic to the live streaming platform in the video

Brother Lawu guides everyone to watch his live broadcast on Huya at 8 o'clock in the evening. You can get rewards by watching the live broadcast, and it can also help attract traffic to the live broadcast platform. Win-win

5. Advertisements are embedded in daily jokes

A gaming celebrity used funny everyday jokes to embed them into the game of Tanwan Blue Moon, inserting the classic dialogue between Louis Koo and Jack Ma. Just like my previous article, how do brands operate Douyin? I disassembled 300 videos and found these four routines. They are about how Alipay and Xiaomi mobile phones display their functions in a lifelike way, just like jokes.

6. Mobile billboards

Internet celebrities arrive directly through action, like mobile billboards, taking you to the mall, taking you to eat, and taking you on a trip. For example, the little brother from Xitang who caused a 100,000-point critical hit to my soul.

For example, internet celebrities dancing in a brand’s flagship store.

When McDonald's released a new dipping sauce a few days ago, I went to McDonald's to shoot a video to guide everyone to go.

It is also suitable for travel scenes, recommending restaurants, hotels, and attractions. . .

7. Because it looks like the brand’s logo, is it used as a mascot?

It’s really hard for me to define this category, it’s too wild. There is a gaming master who looks like a panda , so he dances the panda dance and then @Panda Live .

(os: WTF, this is also possible, then can I be the spokesperson for a movie about fairies descending to earth or something?)

8. Guide everyone to add WeChat , Weibo, and public accounts .

After I added him, my circle of friends was full of advertisements, such as the general agent in Shaanxi, clothes, shoes, facial masks, everything.

9. Add any WeChat account and start selling videos directly

It's simpler and more direct. WeChat, Weibo and other things are too slow to add up, so I'll just take a photo and show it to you.

10. False traffic and then cashing in

Most of what is said above is about relying on good looks or something very eye-catching to first attract a wave of fans, and then taking on advertising or something. What if you have nothing? If you don’t have the resources, just fake it.

There is a Douyin host who relies on showing off high-end model houses and pretending that they are his own mansion . Attracted a large number of fans and then started buying clothes. There are also fake births . She said she was going to give birth tomorrow, so she wore high heels and wandered around everywhere today. After guiding people to add fans, I started selling various clothes and shoes. . .

The comment section was dug out and slapped in the face by netizens.

11. Advertising psoriasis

Not to be outdone, the army of Niupixian advertisements has stepped up to the forefront of the times, using robots to leave messages in various highly-rated videos. Seeking attention, Longines anti-watch and WeChat traffic diversion...all kinds of wild advertising methods.

This routine must be used to open the minds of marketing dogs. Don't think they are low. They adhere to the principle that "the methods of making money are written in the criminal law" and they walk on the edge of morality and law and make a lot of money.

From the earliest days of posting advertisements on blogs and forums , to Weibo, Zhihu, and then to TikTok. Their business sense has always been very keen. This wild guerrilla force in the marketing world moves from one place to another after each shot . Run away when you make money, never fight to the end, and this is all handicraft workshop-style operation with very low costs.

The most classic ones are like the Caoliu community, where there is no moral integrity, no bottom line, and even no underwear. I am not giving this example to encourage you to commit a crime (don’t criticize me…), but to open your own mind and dare to think.

Zhuangzi said in "Xiaoyaoyou" that "sages have no merit, and gods have no name." What really helps us are often the insignificant things in life. Therefore, when we do marketing, we must not be restricted. We should appeal to both the elite and the masses, not be self-righteous, and try all kinds of methods. Anything is allowed unless prohibited by law.

IV. Conclusion

Finally, after watching so many celebrity videos these past two days, I discovered that this world is producing so many fresh, unexpected, and surprising things. But two days ago, I was completely unaware of this because I was self-righteous and resisted Tik Tok in my heart.

I am reminded of a line from the movie "Out of Control": "Nature is able to produce such astonishing diversity because it is essentially open. " However, we often look at people and things with many prejudices, and often deny them directly because of our likes and dislikes, without understanding them. When we label others, we are also imprisoning ourselves.

This habit is very dangerous. If you keep setting various frames for yourself, eventually the frame will become smaller and smaller. We will also become the very annoying brainless trolls and narrow-minded losers in the eyes of others. You must always be alert and not have preconceived ideas.

Always be highly sensitive to new things, this is a basic quality for a creative person.

The author of this article @胸小有脑 compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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