How does a new public account attract fans? How to quickly increase followers of WeChat public account?

When a new public account is opened and has no fans, the most confusing thing is how a new public account can attract fans? How to quickly increase followers of WeChat public account?

If you don’t have fans in your official account, no one will read your articles, no one will respond to your activities, and of course no one will buy your products. Whether you are building a platform, selling products, or looking for financing, the fan data in your official account is very important.

Next, Feng Chao from Dongguan will share with you some methods of attracting fans to public accounts that are circulating on the Internet for your reference. I hope it will be helpful for you to attract fans to your public accounts.

1. Content attracts fans

You can post some attractive topics and current hot topics to attract traffic.

To know the current hot topics, you can go to Baidu Hot List and Weibo Hot Search to find related topics, which contain the most popular and most concerned hot topics today or this week.

The editor here reveals to you a more powerful interception technology, that is, you can post the current hot spots to your Sina Weibo, and add your QR code. Why can you do this? As long as you post the hot spots, they will have very good rankings on Baidu through Sina Weibo. When users search for hot spots in this area on Baidu, they will enter your Sina Weibo and see the current hot spots you posted, and then users may follow your official account.

2. Update content every day

You must persist in attracting fans to your public account! It is very important to keep updating articles every day. At the same time, the titles of the articles you write should be attractive to attract users to click and read, and to update content that is valuable to users.

3. Positioning of the Official Account

If you want to run a public account well and make it a big account, the positioning of your public account is very critical. A public account that does not even know its positioning cannot become a big account and will have poor fan stickiness. Even if you attract fans through the above two points, you will still not be able to keep them.

4. Article delivery time

You need to know when your users are most likely to read your official account content based on your positioning and your users' habits, and choose the most appropriate time to send articles.

5. Play with the community and continue to trigger content

Build your own community, not someone else's. For example, in a WeChat group, you can send the article you have written to the WeChat group and show it to your friends in the group. The advantages of this are, first, it can increase the number of article readings. Second, after your group friends read your article and feel it is good, they will share it to their own circle of friends to attract more attention. Of course, the title of your article should be attractive.

6. Temptation to share

After managing your own community well and continuously interacting with your users over a long period of time, your users will understand your value and have a certain degree of trust in you. Then you can tell them how you can share this article on your Moments, how many people you invite to join the group, and what I will give you. What you send is exactly what they need, which can be information, etc.

7. Use practical information to stimulate sharing

The prerequisite is that users have accumulated a certain level of trust in you and know your value. For example, if you share some useful information that users need in the group, before officially sharing, you can ask your listeners to help you share it on their Moments. After they share it, you can continue to share the useful information they want.

There are many ways to promote and attract fans now. The most important thing is to use one or two tricks well and implement them vigorously. No matter how many methods you learn to attract fans of public accounts, if you cannot execute them, it is equivalent to learning in vain. Or if you know a little about everything but are not proficient in any channel, you will not be able to achieve any results.

Generally speaking, it can be divided into two parts: external drainage and internal drainage.

External drainage

External traffic generation mainly involves acquiring fans through other self-media and social media platforms, and guiding them to follow WeChat public accounts.

Weibo traffic

As the most extensive communication platform, Weibo has a strong communication influence. Whether it is a hot topic or a headline, it has the opportunity to become a hot spot. Acquiring fans through Weibo is the fastest and most powerful way to attract traffic.

How to use Weibo promotion to gain fans?

1. Weibo content: Based on the characteristics of your own website, plan your own #keywords# and choose content that is closely related to your website. The planned content should be professional, informative, interesting, and entertaining, so as to attract other people's attention and interest. For example, for an educational website, you can choose some education-related knowledge, history, riddles, games, information, jokes, etc. The published content can include the URL of the promotion website, the URL of the WeChat public account and the QR code.

2. Weibo activities: hold some activities regularly or irregularly, such as local activities, prize-giving activities, and online activities. Nowadays, Koi activities are very popular. A random lottery activity on Weibo can win tens of thousands of fans and reposts for the publisher. Of course, the cost of such a lottery is relatively high. As for how to reduce the cost of the lottery, it still depends on the company's budget and coordination for the event.

Video Promotion

The combination of video and pictures has made the promotion and dissemination of self-media more obvious. Currently, the most popular short video software are Douyin and Kuaishou, with over 100 million downloads, which shows the large number of users. Using video software to attract fans is a promotion method that is more in line with public psychology.

How to attract fans through short videos?

Similar to Weibo, other resources and categories related to the corporate brand are required. For example, if the company is mainly engaged in the Internet, the video style and content must showcase the company's brand and central idea, and convert short video media traffic and user accumulation into fans of the WeChat public account.

No matter what kind of video it is, as long as it meets the target audience and has profound meaning, it can gain fans. Similar to WeChat official accounts, the quality of the content determines the reading and viewing volume of the video and fans. Companies should promote video content and convert fans into WeChat official accounts based on their own brand image.

Internal drainage--high-quality article content

The name, introduction and content of a WeChat public account are very important. Most people find WeChat public accounts by searching, and how to make your own WeChat account rank higher also requires effort and research.

Here, we mainly talk about how to write high-quality article content.

1. Eye-catching title: Only a good title can make people want to read. There are many news headlines. Why do you want to read them? Partly because you are interested in the content, and partly because the headlines arouse your desire to read. This can be reflected in many articles, so I won’t give examples here.

2. Content that makes people linger: An article can be considered high-quality if it can attract readers after reading the title and make them stop and read it carefully. The content of the article should revolve around the brand’s core theme and target audience.

3. An attention-grabbing ending: The ultimate goal of the article is to attract the target customer group. Therefore, at the end of the article, you must leave some attention-grabbing words, such as suspense or voting. In addition, if you want to learn how to attract traffic and fans, you can join the Customer Acquisition Alliance. Mr. Wen from the Customer Acquisition Lecture Hall official account has established the Customer Acquisition Alliance to help self-media people get together for free!

The emergence of WeChat public accounts has met the needs of many people. Some people need to increase the number of tweets read, some people need to promote products, and so on, but all of these are inseparable from the foundation of the number of fans. Many friends who run WeChat public accounts are often troubled by not knowing how to attract fans. They have tried many methods but none of them were as expected. In fact, there are tricks to creating WeChat public account fan-attracting activities. Let’s take a look at how these h5 games attract fans.

[Routine 1] Make games with related elements based on the largest consumer group

Representative game: Where is the milk tea?

According to relevant survey data analysis, the consumer group of milk tea has been increasing. It can be seen that the purchasing power of this consumer group is very strong and the group size is also quite large. Therefore, using milk tea as an element of the game can first capture the attention of the milk tea consumer group, and to a large extent guarantee a certain number of fans. Moreover, this game format, which is similar to "Find the Differences", is easier for players to master, and the possibility of participating in the game will be increased.

How to play: Players need to click on at least one photo on the page that is different from other milk teas to score points. If they click on the wrong photo, the game will be automatically skipped. The challenge is considered a success if the score requirement is reached within the specified time.

[Routine 2] If there is a positive topic with high attention, make a game with the same theme

Representative h5 game: "Help to sort the garbage"

If we were to say which topic has been the hottest in recent years, it would definitely be environmental protection. Among them, "garbage classification" has gradually attracted everyone's attention. Even many popular variety shows have adopted the theme of garbage classification to arouse people's environmental awareness and interest in participation. Moreover, in today's society, promoting positive topics is often a safe choice. While conveying positive energy, it also earns enough fan traffic.

How to play: When players see recyclable garbage, they can click the button on the left to put it into the recyclable garbage bin in front of the screen. If they see non-recyclable garbage, they can right-click and put it into the non-recyclable garbage bin, so that players can subtly form the awareness of garbage classification in the game.

【Routine 3】Which game has the most players? Then innovate in the relevant form

Representative game: "Crazy Jump"

There is a jumping game in WeChat that has swept all WeChat groups. The following h5 game is an innovation based on the WeChat jumping game. It retains the basic game mode and adds many interesting elements, such as game background, personified chickens, etc., so that WeChat users can feel familiar and have a new experience. Moreover, based on the number of fans of the prototype game, the difficulty of attracting fans for the WeChat public account is relatively reduced.

How to play: Players control the direction of the chicken in the game by clicking "left" or "right". The more levels the chicken jumps, the higher the score. However, if the reaction is a little slow, the chicken will most likely jump down and the game will end.

【Routine 4】To liven up the atmosphere,

A WeChat lucky draw event that can quickly increase followers is used at the end of the game to increase users' enthusiasm for participating in interactive games. Using the game score as the lottery threshold, players can participate in the lottery only when they reach the specified score. This design can arouse players' interest in participating in the challenge.

The above is an introduction to the WeChat official account’s fan-attracting routines. If you are not clear about how to use h5 games to attract fans for the official account, you can contact editor Feng Chao! (WeChat: jimifeng01)