In the past two years, operators should force themselves to learn some Douyin

Many entrepreneurs and operation practitioners have more or less felt the following this year:

On the one hand, I felt that the traffic of WeChat and Weibo was shrinking, and I needed to learn more skills ;

On the one hand, when faced with platforms like TikTok , which seem to offer some opportunities, it is difficult for me to take the first step .

The above embarrassment will inevitably turn into a sigh:

It would have been great if I had done XX earlier!

(You can fill in the blanks with optional words: e-commerce , self-media , mini program ...)

In order to help everyone solve the above embarrassment as much as possible, we spent three months preparing and surveyed nearly 100 Douyin operation- related practitioners, and finally launched this one-weekend training:

The training was held in Beijing at the end of October. In response to the praise and requests of most trainees, we added Guangzhou and Shanghai stations. The 2-day training was very tiring. Participants were required to take notes simultaneously and stay away from social software as much as possible.

But the more than 300 students in the first session all said that they were very tired but fulfilled. After all, the tiredness of attending the lectures is greater than the hard work of a team thinking blindly for half a year.

In short, we hope that through this training, we can help you crush 70% of the Douyin operations on the market. The 2-day training will train your Douyin "biceps" from the following 3 points:

1. Better understand the current situation of the industry: Understand the industry trend of Douyin and upgrade your online sense

2. Better understanding of production and operation: Know how to shoot videos that are more likely to go viral, and know how to stimulate the G-spots recommended by the platform

3. Better understanding of commercial realization: mastering long-term and short-term realization methodologies, as well as some "black technologies"

We have invited 4 practical instructors to help you avoid detours

Before introducing several mentors, let’s take a look at their recent cases:

Case 1: Eddie Peng of the errand world: An ordinary person with a mobile phone, he gained 5 million fans in 3 months, and the highest number of views of a single video reached 75 million. He was praised by Douyin users as one of the "three mysterious people of Douyin";

Case 2: Dujiao SHOW: As a comedy IP that combines Chinese and Western cultures, it has gained 8 million fans on Douyin and 4.54 million fans on Weibo within one year of its official operation.

Case 3: Wang Xiaochao, who can sing and fan: Focusing on the second dimension, he gained 3 million "die-hard fans" in half a year - fans mail clothes and food to the owner of the account every day, just like the "star chasing" of the past

Let’s take a look at the feedback from students in the on-site group on the day of the course:

Finally, let’s take a look at the detailed introduction of the tutors. Simply put, several tutors have the following two characteristics:

A. Work on the front line of Douyin operations and understand the latest platform policies;

B. They have many years of cross-platform operation experience . Even if Douyin is no longer popular tomorrow, their experience can help you benefit from the next platform.

They participated and gained

Douyin's courses are suitable for the following five types of people, with more than 300 students participating in the first phase:

Some of them already have experience in operating Weibo and WeChat accounts, and also want to seize the dividends of Douyin:

Some were company owners who came from other cities and said they wanted to attend follow-up courses:

There are other operations-related practitioners, which are not listed here one by one. Judging from the comments in the circle of friends , the first course as a whole met the students’ expectations. With the students’ affirmation and supervision, our next two sessions will become more practical and more instructive for everyone.

Maybe you are already excited after reading this, so why not attach the registration method here first, and please continue reading below for more detailed introduction:

What will the course cover?

Based on the three major points mentioned above, the course is divided into the following five classes. Each instructor will teach for two and a half hours, and each point will be explored as deeply as possible:

Since the course outline is too long (too long to fit on WeChat), we have selected two lessons and put them here. For a detailed version, please see the original text:

We have prepared notebooks for every student who is eager to make progress. The one-weekend course is very intensive, which is the result of the instructors' bloody trial and error experience.

We firmly believe that through learning and consistent execution, we don’t have to repeat the detours that others have taken. Every minute gained is a barrier to Douyin’s operations and to entrepreneurial projects.

Finally, let’s focus on time:

Guangzhou Station: November 24-November 25 9:30-17:30

Shanghai Station: December 1st - December 2nd 9:30-17:30

Training address: will be notified 2 weeks before the start of the course

Training camp ticket: 2800 yuan/person (Group purchase of 3 people will get a total discount of 900 yuan)

Source: New List