Short video live streaming has entered the second half. Is there still a bonus period for joining now?

In 2020, live streaming of goods via short videos has almost become a topic of conversation among people after dinner. From the establishment of Kuaishou in 2011 to the strong popularity of short videos in 2020, the explosion of short videos this year has actually been the result of nearly ten years of accumulation! Some people want to join but are hesitating. Short video live streaming has entered the second half. Is there still a bonus period for joining now?

Although short video live streaming has entered the second half, there are still dividends, but they are not traffic dividends, but content dividends!

A short video data user survey report shows that the scale of short video users exceeded 820 million in 2019, and user growth has reached its ceiling.

If we had been able to start making short videos a few years ago, we could have gained followers by simply posting a picture or lip syncing. When short videos were not yet popular, people would have enjoyed watching them even if they just made a funny expression, because they had never seen it before and it was new and fresh!

If you made short videos half a year ago and got some subtitle software, you could gain followers just by reading the script! At that time, emotional jokes were still popular. You could just put some subtitles on it, add some inspirational stories, and pair it with some warm or sad music, and everyone would think it was very classy.

But now it is different. Short videos have entered the content dividend period. Content is standard. There must be touching works. Funny ones must hit the fans' funny spots. Knowledge sharing must be substantial. It is not okay to just post works casually.

To make users not want to leave after coming in, they must read the whole thing and click "like" after reading it. Not satisfied with clicking "like" yet, they must leave a few words. What's even better is that it's not enough to just read it themselves, they must share it with others!

Short videos have entered the second half, so seize this content dividend period! As long as you have the real stuff, users will pay for it.

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