How important is the often overlooked title description copy under short videos?

As we all know, short video copywriting , shooting, editing, and music are all crucial, among which the role of copywriting cannot be underestimated. There are two parts of the copy that you need to pay attention to in short videos, but most people only pay attention to one part, which is the video copy. But the title description copy is ignored. Today, let’s talk about how important the title description copy that is often overlooked under short videos is!

Video copy is the text script of your video's synchronous sound and voice-over. Every time we mention short video copy, the first thing that everyone thinks of is that most people will carefully polish the copy here.

But many people ignore the title description below the short video!

A good title description under a short video can actually guide comments and likes. At the same time, the official recommendation algorithm will also accurately push videos based on the title description.

Putting some unexpected description content below the short video often has unexpected effects.

For example, "I interviewed with two companies today. The new media company paid 2,500 yuan, while the express delivery company paid 9,500 yuan. I chose to be a deliveryman. Do you think it's a pity? What's the point of ideals? What's important is to survive." This is the use of contrast and strong comparison. Now this copy has been selected into the "50 sure-fire popular copywritings".

Moreover, when it is impossible to identify what is said in your short video, the title description copy becomes crucial.

This is very important. Except for those who study broadcasting professionally, the Mandarin spoken by ordinary people is very touching. Especially in my country, there are too many dialects and the language gap between different regions is very large, and there are often things that are difficult to understand.

Words are universal, and through written descriptions, we can all become a loving family!

How important is the often overlooked title description copy under short videos? Do you understand? Take advantage of it now!